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| Industry | Motion capture On-set virtual production |
|---|---|
| Founded | 2012; 14 years ago (2012) |
| Founder | Andy Serkis |
| Headquarters | Pinewood Studios, |
Key people | Matt Brown (CEO) |
| Parent | Cinesite (2023–present) |
| Website | www |
Imaginarium Studios is avirtual production studio formed in 2012 by actor and directorAndy Serkis and film producerJonathan Cavendish. It applies and develops performance capture and virtual production tools to create digital characters for film, television, games, AR, VR and mixed reality.[1] The company operates fromPinewood Studios andTrilith Studios. A new performance capture volume was opened in partnership with SIDE at their studio 1 booth at Tileyard, kings Cross.
The studio is led by CEO Matt Brown, who has been with the company since 2016.[2]
Projects utilising the studio's services include films such asGuardians of the Galaxy Vol. 3,[3]Men in Black: International,Spider-Man: Far From Home, Marvel'sShe-Hulk: Attorney at Law,[4] and Netflix'sDance Monsters. Alongside its work in film and TV, the studio provides services to the theatrical and music industries. In 2014 the team collaborated withWar Horse directorTom Morris[5] to have the play performers re-enact the production while wearing motion-capture suits, allowing their body and facial movements to be digitally applied to 3D avatars.
In 2015, Imaginarium Studios worked withColdplay to create the music video for their track "Adventure of a Lifetime", directed byMat Whitecross.[6] In 2023, Imaginarium Studios worked withSpotify to captureStormzy performing tracks from his album,This Is What I Mean, the data was used to create a digital in-app concert experience withRockstar Energy Drink.[7]
In May 2023, The Imaginarium Studios became a Cinesite partner company.[8]Cinesite provides services to the media and entertainment industries, including VFX and animation. In January 2024 the studio revealed its new brand identity.[9]