| The Ghosts in Our Machine | |
|---|---|
 | |
| Directed by | Liz Marshall |
| Written by | Liz Marshall |
| Produced by | Nina Beveridge Liz Marshall |
| Starring | Jo-Anne McArthur |
| Cinematography | John Price Iris Ng Nicholas de Pencier Liz Marshall |
| Edited by | Roland Schlimme Roderick Deogrades |
| Music by | Bob Wiseman |
Production company | Ghosts Media Inc. |
| Distributed by | Indiecan Entertainment Films Transit BullFrog Films LizMars Productions Syndicado Virgil Films |
Release date |
|
Running time | 92 minutes |
| Country | Canada |
| Language | English |
The Ghosts in Our Machine is a 2013 Canadiandocumentary film byLiz Marshall. The film follows thephotojournalist andanimal rights activistJo-Anne McArthur as she photographs animals onfur farms and atFarm Sanctuary, among other places, and seeks to publish her work. The film as a whole is a plea foranimal rights.
The film premiered at the 2013Hot Docs International Film Festival.[1]
The Ghosts in Our Machine follows photojournalist and animal activistJo-Anne McArthur. The documentary opens with images of animals andsound bites on animal rights, before McArthur introduces herself. She describes herself as awar photographer andactivist, more concerned with changing the world than withart. She meets with representatives ofRedux Pictures—though they are supportive, they express doubts about her work being published—and then has dinner with a group, one of whom, Martin Rowe, offers to be an editor for her photobook.
McArthur travels with an activist to afur farm. The activist, "Marcus", explains that publishing photographs is more damaging to the fur industry thanproperty damage, and talks about the kind of harms which can come to animals on the farms. The pair enter the facility surreptitiously, keen to leave no traces, in order to photograph the animals on the farm. McArthur looks through her photographs once they have left, focusing on photographs of injured foxes in wire cages. The pair travel to a larger facility housingmink, near which they find breeding cards linking the facility to a company from the Netherlands. They enter this farm to take photographs.
McArthur next visitsFarm Sanctuary, where she and Susie Coston, the organization's director, discuss the importance of a personal connection with individual animals. The pair then travel to pick up a "spent"dairy cow and a "down" calf, later named Fanny and Sonny respectively. They take the cows toCornell University Hospital for Animals where they receive health checks and treatment. Back at Farm Sanctuary, McArthur and Coston discuss the running of the institution before introducing Fanny and Sonny to their new homes. McArthur visits Farm Sanctuary some time later to again to photograph and write about the animals, including Fanny and Sonny.
Undercover footage ofbeagles used inanimal testing introduces Maggie, a purpose-bred beagle for teaching who was adopted by Melanie and Mark. McArthur follows Melanie and Mark as they adopt Abbey, a second beagle, and talk about the difficulties Maggie experienced when it came to adapting to her new life. McArthur compiles photographs for her book alongside footage ofmarine mammal parks and the voice ofLori Marino, who criticizes the institutions. McArthur talks about the late Ron, a chimpanzee to whom she is dedicating her book. Ron was used in research and kept in a small cage. She describes him as an "ambassador for animals used in research". McArthur next joinsToronto Pig Save activists, protesting the slaughter of pigs and interacting with pigs headed for slaughter. She returns to Farm Sanctuary, which has received a sow abused on a breeding farm and her piglets. McArthur then visits Redux Pictures again, where she shows her pictures toNewsweek's James Welford and explains the realities of human-animal relationships.
After images ofmeat, the voice ofabattoir-designerTemple Grandin is heard, over footage of cattle slaughter. McArthur visits Farm Sanctuary once again. Among others, she sees Fanny, who will have hoof and bone problems for life, and Sonny, now a year old. McArthur visits a high school, where she answers questions from students. The documentary, dedicated "for the ghosts", finishes with footage of animals and the voices ofVandana Shiva,Bruce Friedrich,Antoine F. Goetschel and Gieri Bolliger, all calling foranimal rights.
FilmmakerLiz Marshall was prompted to createThe Ghosts in Our Machine "to give a voice to the non-human world". Her previous films, includingWater on the Table, about the right to water and the struggle to protect it from the free market, had been "human-centric", focused on human rights and environmental themes, and she intended to also "turn [her] gaze and commitment to the plight of animals used for human profit: the billions ofghosts used in themachine of our modern world".[2] She was inspired to focus on the suffering of animals by Lorena Elke, her partner, a vegan and animal activist;[3][2] a second influence was Marshall's dog, Troy Celina Marshall, who died in 2011.[4] Liz Marshall had been planning, with Elke, to produce a film on animal rights for several years, but the idea of the film's particular approach did not come to Marshall until she learned of Jo-Anne McArthur's We Animals photography project —Jo-Anne was a friend of Marshall and Elke.[3] Speaking about McArthur's presence in the film, Marshall said that "it became increasingly clear that I needed a central human narrative to help anchor the animal stories, and Jo was that natural fit for me".[5] Nonetheless, she did not see the film as abiopic, saying that it "is not a biography of Jo, but it will be an up close and personal journey with her as she does what she does, around the world, over the course of many months".[5]
Mirroring McArthur's photographic approach, Marshall intended to make the film about "individual animals used for human profit and consumption".[3] Online, the project would tell the "ghost stories" of individual animals, and the film would tell the stories of individual animals within the four main animal industries.[5] Marshall started to spend a large amount of time on the documentary project in Autumn 2010,[2] with plans to follow and film McArthur in North America and Europe, with filming to begin in Summer 2011.[3][5] The first story filmed in that Summer was that of the rescue of Sonny and Fanny by Farm Sanctuary.[4]
Long before the release of the film, Marshall began a cross-media campaign, allowing the documentary to "unfold over time in stages". The initial online launch date, including atrailer, website andsocial media presence, was April 2011.[2] This online presence partially served to create a viewership base prior to the film's release, with Marshall hoping to attract a broad spectrum of animal advocates.[3] Though she said that going "mainstream" would typically not be her aim, she said that "with this subject matter, it is the aim — this issue needs to be on the public radar".[5]
Marshall explained thatThe Ghosts in Our Machine is "a film, a documentary website, a Vimeo channel, an active community-building Facebook page [and so on.] Its sole purpose is to be part of the movement to expand consciousness to help end the suffering of so many animals."[2] AnIndiegogo campaign was launched to help fund the project in reaching the next stage of its development, but this next stage was not solely the film. In an interview, Marshall calledThe Ghosts in Our Machine "a documentary film and an online immersive narrative experience".[3] In the same interview, she explained that The Goggles—designers Paul Shoebridge and Michael Simons, creators of the interactive documentaryWelcome to Pine Point and ofAdbusters magazine—had joined the team, and, should funding permit it, would conceive of an online interactive companion to the film.[3] The pair became the project's interactive directors, creating the film's interactive story.[6] The magazine-format website www.ghostsinourmachine.com was launched on June 5, 2012;[4] in 2013, theflash "immersive story" following McArthur's We Animals book writing process, by The Goggles, and produced by Ghosts Media was added to the website.[4]
Reviewing the film forThe Daily Telegraph, Rebecca Hawkes suggested that Marshall had eschewed the shocking imagery of many documentary films focused on animal rights, such asEarthlings, and instead "takes an almost arthouse approach, resulting in a film that's more a meditation on suffering and the relationship between humans and other species, than an angry, didactic diatribe".[7] Using the example of the segments of fur farms, Hawkes suggested that focusing on living animals was "ultimately more powerful than a dozen shots of bloody pelts and butchered corpses".[7] A similar sentiment was expressed in theLos Angeles Times, in which the critic Betsy Sharkey contrastedThe Ghosts in Our Machine to the work ofMichael Moore. The former, she suggested, as "a heartfelt meditation on animal rights, comes at you as a whisper".[8] Despite this, Sharkey acknowledged that there were "some difficult images in the film",[8] and Peter Debruge, in a critical review inVariety, described the film as "incredibly difficult-to-watch".[9]
For Sharkey, the animal rights message is combined with a story about activism; "both narrative threads are compelling", she suggested, in this "finely wrought" documentary.[8] Though David DeWitt, writing forThe New York Times, suggested that he could not "imagine anyone not feeling moved during"Ghosts in Our Machine, he worried that McArthur may appear "extreme" to some viewers.[10] Similarly, John DeFore ofThe Hollywood Reporter argued that "The moodily subjective work is best suited to viewers who already share most if not all of subject Jo-Anne McArthur's values; despite its obvious aesthetic appeal, its commercial value seems limited to niche bookings and special-event screenings for the activist community."[11]
| Year | Award | Category | Nominee | Result |
|---|---|---|---|---|
| 2015 | 3rd Canadian Screen Awards | Donald Brittain Award for Best Social/Political Documentary[12][13] | The Ghosts in Our Machine | Nominated |
| Best Direction in a Documentary Program[12][13] | Liz Marshall | Nominated | ||
| Best Photography in a Documentary Program or Factual Series[12][13] | Nicholas de Pencier, Liz Marshall,Iris Ng and John Price | Nominated | ||
| Best Sound in a Documentary, Factual or Lifestyle Program or Series[12][13] | Garrett Kerr, Jason Milligan and Daniel Pellerin | Nominated | ||
| 2014 | 2014 Webby Awards | Best Use of Interactive Video[14] | The Ghosts in Our Machine Interactive | Honoree |
| 2013 | The 2013Lush Prize | Public Awareness Prize[15] | The Ghosts in Our Machine | Shortlisted |
| Hot Docs Canadian International Documentary Festival | Audience Favourite[16] | The Ghosts in Our Machine | Top 10 | |
| Yorkton Film Festival Golden Sheaf Awards | Documentary Nature/Environment[17] | The Ghosts in Our Machine | Won | |
| Best Director Non-Fiction[17] | Liz Marshall | Nominated | ||
| Toronto Vegetarian Association | Lisa Grill Compassion for Animals Award[18] | Jo-Anne McArthur and Liz Marshall | Won | |
| DMZ International Documentary Film Festival | International Competition; Special Jury Prize[13] | The Ghosts in Our Machine | Won | |
| Planet in Focus | Best Canadian Feature[19] | The Ghosts in Our Machine | Won | |
| Green Screen Award[19] | The Ghosts in Our Machine | Runner-up | ||
| International Documentary Film Festival Amsterdam | Audience Favourite Award[13] | The Ghosts in Our Machine | Top 20 | |
| Aware Guide | Top Transformational Film[13] | The Ghosts in Our Machine | Won |
.svg)
