The Fader is a magazine established in 1999 as an outlet for Cornerstone Agency,[1] a marketing and public relations firm established byRob Stone andJon Cohen.[2] The magazine covers music, style and culture.[3]
It is owned by The Fader Media group, which also includes its website, thefader.com, as well as Fader films,Fader Label and Fader TV. It was the first print publication to be released oniTunes.[4]
The magazine hosted The Fader Fort, an annual invitation-only event atAustin, Texas'sSouth by Southwest (SXSW).[5][6] Since its founding in 2001, the four-day party features live performances. Fader Fort NYC is a party produced during the annualCMJ Music Marathon.[7][8]
The festival has featured over 900 performances, including ones byDrake.[9] In 2020, it moved to being an online event due to the coronavirus pandemic.[10]
In 2023, the magazine announcedFADER and Friends Vol. 1, a collection of 44 cover songs from 44 artists, to raise money fortrans rights organisations.[11]
^Sass, Erik (June 8, 2006)."Fader Mag To Distribute Issues on iTunes". Media Daily News.Archived from the original on February 4, 2015. RetrievedSeptember 28, 2009.This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes
