TheFirst National City Charge Service, marketed asThe Everything Card, was an earlycredit card introduced byFirst National City Bank (now Citibank) in the easternUnited States in 1967. It was intended as a response to the BankAmericard (today's Visa card), issued byBankAmerica. Issued under the initiative of National City Bank PresidentWalter B. Wriston, the card followed the bank's purchase of an interest in theCarte Blanchecharge card.
The card proved to be limited by its regional scope, as it was tied to the area surrounding the bank'sNew York City base of operations.[1] In 1969, the card was absorbed into Master Charge (now known as MasterCard), another card that had been developed by amembership association of four banks, the Interbank Card Association, which National City Bank joined.[2]
Citibank, as First National City Bank came to be known in 1976, made a further attempt in 1977 to create a proprietary credit card that was not tied to either Master Charge or Visa. TheChoice card was, like the Everything Card, a regional credit card issued only by Citibank. It also proved unsuccessful, and its cards were reissued as Visa cards in 1987.
