The Daily Toreador

Front page ofThe Daily Toreador
Type	Student newspaper
Format	Broadsheet
School	Texas Tech University
Owner	Texas Tech Student Media
Publisher	Toreador Media
Editor-in-chief	Jacob Lujan[1]
Managing editor	Aynsley Larsen[1]
Founded	October 3, 1925; 100 years ago (1925-10-03)[2]
Language	English
Headquarters	Media & Communication Rotunda, Room 180 Lubbock,Texas 79409
Country	United States
Circulation	10,000 (daily)[3]
Website	www.dailytoreador.com
Free online archives	issuu.com/toreador
Media of the United States List of newspapers

The Daily Toreador, also known asThe DT, is thestudent newspaper ofTexas Tech University inLubbock,Texas. The newspaper was first published in 1925 asThe Toreador and later changed its name toThe University Daily before arriving at the current name in 2005. All content forThe DT is produced by a staff around 40 members including editors, reporters and photographers.The DT has received numerous regional and national awards, including aColumbia Scholastic Press Association Gold crown award, twoColumbia Scholastic Press Association Silver crown awards, and twoAssociated Collegiate PressPacemaker Award finalists. As well, the paper counts fivePulitzer Prizes and four winners amongst its former staff members.

On October 3, 1925, two days after classes began at Texas Technological College, the first issue ofThe Toreador was published.^[4] The chosen name of the publication was explained in the first issue relevant to theSpanish Renaissance architecture of the campus buildings and unofficial moniker of the football team:

It is well known, of course, that in the favorite sport of Spain and Old Mexico, the 'toreador' is an assistant to the 'matador,' or bull fighter—an aggravation you might say. So when the name Matador was suggested in keeping with the Spanish architecture and design of the college buildings, nothing seemed more appropriate as a name for the student publication than The Toreador. And we might add that it is our intention to have the name retain its full meaning, for we expect it to be one of the strongest supporters of the Tech Matadors. Therefore when The Toreador announces that the Matadors are ready to 'kill,' you may depend upon it.

In 1929,The Toreador hosted a contest to create a new school song, with a prize 25 dollar prize offered to the winner. The final result wasThe Matador Song written by the R.C. Marshall, the editor of the 1931La Ventana.^[6][7]

DuringWorld War II, thenewspaper format ofThe Toreador was reduced in size totabloid format, and publication was reduced from semi-weekly to weekly.^[8]

In 1962, the name of newspaper changed toThe Daily Toreador reflecting the increased frequency in publication.^[9]

To represent a change in size format from tabloid to broadsheet, the newspaper debuted its new nameThe University Daily, on September 20, 1966, three years prior to the name change of Texas Technological College to Texas Tech University.^[10][11]

To coincide with its 80th anniversary in 2005, the name was reverted toThe Daily Toreador.^[11] Following theRawls College of Business move to a new building in 2012, theCollege of Media & Communication and Student Media relocated to the old Business Administration building.^[12][13]

The newspaper prints 10,000 issues on Thursdays during the fall and spring semesters and Tuesdays during summer sessions, and has around 2,000 to 5,000 unique visitors per day to its website, continually making it one of the top-25 read college newspapers in the nation.^[14]

Associated Collegiate Press

• 2003–2004 Newspaper Pacemaker Finalist^[15]
• 2011 Online Pacemaker Finalist^[16][17]

Columbia Scholastic Press Association

• 2000–2001 Silver Crown Certificate^[18]
• 2003–2004 Silver Crown Certificate^[19]
• 2022–2023 Gold Crown Certificate^[20]

Although two advisers watch over the operations of the newspaper, the day-to-day decisions for the newspaper rest on the student staff. The advisers choose not to restrict the content that is placed in the paper, but instead make suggestions and give advice to the editorial board.

• Sheri Lewis – director^[21]
• Jacob Lujan – editor-in-chief^[21]
• Aynsley Larsen – managing editor^[21]
• Ty Kaplan – sports editor^[21]
• Allie Scott – news editor^[21]
• Christian Jeter – features editor^[21]
• Makayla Perez – multimedia editor^[21]
• Cameron Zapata – opinions editor^[21]
• Jacob Lujan – digital content manager^[21]
• Audrey Boissoneault – copy editor^[21]
• Xavier Gonzales – puzzles editor^[21]

• Dawn Zuerker – sales, marketing, & design manager^[21]
• Vacant – student marketing manager^[21]

• Sheri Lewis – director^[21]
• Kristi Morse – business manager^[21]
• Vacant – administrative assistant^[21]

• Texas Tech University
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