 An "Angry Tendercrisp", served with bacon,jalapeno pepper and "Angry Sauce" | |||||||||||||
| Nutritional value per 1 sandwich (286 g) | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 780 kcal (3,300 kJ) | ||||||||||||
73 g (16.3%) | |||||||||||||
| Sugars | 8 g | ||||||||||||
| Dietary fiber | 4 g (16%) | ||||||||||||
43 g (11%) | |||||||||||||
| Saturated | 7 g (8.3%) | ||||||||||||
| Trans | 0.5 g | ||||||||||||
25 g | |||||||||||||
| |||||||||||||
| Other constituents | Quantity | ||||||||||||
| Cholesterol | 75 mg (40%) | ||||||||||||
May vary outside US market. | |||||||||||||
| †Percentages estimated usingUS recommendations for adults,[1] except for potassium, which is estimated based on expert recommendation fromthe National Academies.[2] Source:[1] | |||||||||||||
TheTenderCrisp is achicken sandwich sold by internationalfast-food restaurant chainBurger King and itsAustralian franchisee,Hungry Jack's. It is one of their "indulgent" products.[3][4]
The TenderCrisp sandwich is part of a series of sandwiches designed both to expand Burger King's menu with more sophisticated, adult oriented fare and to present a larger, meatier product that appeals to adults between 24 and 36 years of age.[5] Along with the TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.[6]
The TenderCrisp sandwich consists of a breaded, deep-fried chicken fillet,mayonnaise,lettuce andtomato on abriochebun.[7]
The TenderCrisp chicken was introduced in 2004.
The TenderCrisp sandwich was first advertised using the Subservient Chicken character in a commercial calledThe Subservient Chicken Vest. The commercial was the first in a series of ads for the sandwich utilizing a line of viral marketing promotions byCrispin Porter + Bogusky for Burger King. In the ad, a man is sitting in his living room directs a person in a chicken suit to behave in any way he wants. The tag line was "Chicken the way you like it." After the success of the Subservient Chicken, Burger King used the character in several subsequent advertising campaigns.
In 2004, Burger King introduced the TenderCrisp Bacon Cheddar Ranch. The sandwich was promoted by a nationwide advertising campaign calledFantasy Ranch. The spot featured recording artistDarius Rucker (ofHootie and the Blowfish) singing ajingle to a tune reminiscent of "The Big Rock Candy Mountains". The Chicken can be seen cavorting with some of the female dancers, includingVida Guerra,Brooke Burke and theDallas Cowboys Cheerleaders.
In 2005, Burger King introduced its Chicken Fights campaign; the two "cockfighting chicken" advertising characters it is using in its Spicy TenderCrisp. The campaign used a second chicken with orange "plumage" character in a mockboxing match with the original chicken. A subsequent 2006 commercial showed a man riding on the chicken in a 1960s-ish film camera view complete with the friendly-like song, "Big Buckin' Chicken".
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