Anybreaking changes to this template, including moving it or nominating it for deletion,must be communicated in advance toTwinkle's users and maintainers atWikipedia talk:Twinkle. The standard installation of Twinkle relies on this template. Thank you.
When to use
Add this to articles that need help from other editors because in whole or part they arewritten in a promotional manner. For example, they maytell readers to buy the company's product, provide price lists, give links to online sellers, or use unencyclopedic or meaninglessbuzzwords.
The template is for Wikipedia articles that in whole or part have been made intopublic relations documents orbrochures, with content that portrays an issue, a product, an organization, or a person in anunfairlypositive or negative light.
The issue the template addresses is the policyWP:PROMO, which forbids content that reflects:
Advocacy,propaganda, or recruitment of any kind: commercial, political, scientific, religious, national, sports-related, legal, or otherwise. An article can report objectivelyabout such things, as long as an attempt is made to describe the topic from aneutral point of view.
Self-promotion. This needs to go well beyond Wikipedia editors believing that the subject created or write the article, and then deciding that the mere existence of the article helps the subject promote themselves.
Advertising, marketing or public relations. Information about people, organizations, issues, and products must be written in anobjective and unbiased style, free ofpuffery.
If an article appears to be any of the above, the template may be appropriate.This is not a{{COI}} tag. Decide whether to add the template based onthe article's contents, and not based on your belief about who wrote the article. If you add the template, you should be able to identify specific, correctable content that tends to "sell" the subject.
Place{{Promotional|date=November 2025}} at the top of the article.
You can adjust the default "article" text with something more specific, such as:{{Promotional|article's "Controversy" section|date=November 2025}}.
Sections
To mark specific sections instead of the whole article, place{{Advert section|date=November 2025}} at the top of the section.
Remarks
To replace the text "promotional content", you may use{{Promotional|article/section|yourtext}} or{{Promotional|2=yourtext}} or{{Promotional|type=yourtext}}
See also
{{Promotion inline}} – For marking specific promotional language
