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Telewest

From Wikipedia, the free encyclopedia
British cable and telecommunications company
Telewest is a disused trading name ofVirgin Media.

Telewest
Telewest Logo
Company typePublic company
IndustryCommunications
Founded1984
DefunctFebruary 2007
FateMerged withNTL
SuccessorVirgin Media
HeadquartersUnited Kingdom
ProductsCable television
Broadband
Telephone
Mobile phone
Websitehttp://www.telewest.co.uk (archive)

Telewest (previouslyTelewest Broadband andTelewest Communications) was acable internet,broadband internet, telephone supplier and cable television provider in the United Kingdom. It was listed on theLondon Stock Exchange, and was also once a constituent of theFTSE 100 Index.

In March 2006, Telewest merged with fellow cable telecom companyNTL, and created "NTL:Telewest", which then also merged withVirgin Mobile andVirgin.net in June 2006, creating the United Kingdom's first "quadruple play" telecom provider, offering television, internet, landline phone and mobile phone services. In February 2007, NTL:Telewest was rebranded asVirgin Media.

History

[edit]

Telewest originated inCroydon in 1984 under the name "Croydon Cable".[1] United Cable, ofDenver, acquired Croydon Cable in 1988. Franchises extended the company scope intoEdinburgh and the southwest and southeast of England. In 1989, United Cable merged with United Artists Cable International.

In May 1991, United Artists announced a merged deal with its largest shareholderTele-Communications Inc. (TCI), to form the largest cable operator in the United States; the deal was valued at $142.5m,[2] and by June the deal was improved.[3] The deal was finalised a week later on 8 June 1991, with TCI acquiring the remaining 46% of United Artists, to allow full control.[4]

TCI andUS West announced a joint venture, and in 1992, the joint venture company became Telewest Communications, a combination of the names of both founding companies. In June 1995, Telewest merged with SBC Communications, adding franchises in the Midlands and North West serving 1.3 million homes. During this time Telewest founded a consortium called Cable Internet. This consisted of the major cable companies in the United Kingdom working together to provide a national Internet access service.[5]

In March 1998, Telewest announced a merger with General Cable,[6] and acquired the outstanding interest in Birmingham Cable, adding a further 1.7 million franchise homes in Yorkshire, west London and Birmingham.[7] Telewest purchased the remaining 50% stake inCable London from NTL in August 1999, adding 0.4 million franchise homes inNorth London.[8]

Telewest merged withFlextech in April 2000,[9] and in November, extended its cable network with the acquisition ofEurobell, taking the total number of homes passed to 4.9 million.[10] The company later became known as "Telewest Broadband" in a rebrand during 2001.[1] Telewest experienced financial difficulties in subsequent years, owing to the debts incurred as a result of constructing its cable network and acquiring other cable companies and assets. Notably, the Eurobell acquisition had been funded by an equity based deal, with acash option; the poor performance of the company's stock meant that the cash option was favourable, and the company was not able to cover the call.

In September 2003, Telewest restructured itself, by swapping itsunsecured debt for 98.5% of its shares.[11] TheLondon Stock Exchange then delisted the consolidated shares. Major Telewest shareholders included Huff andLiberty Media (run by cable tycoonJohn Malone).

Takeover by NTL

[edit]

The takeover of Telewest byNTL – a company of similar size, operating in different parts of the UK – was announced in October 2005, at a reported cost of $6bn.[12] At that time, Telewest had 8,400 staff in the UK.[12] The combined company at first used the name NTL:Telewest, then changed its name toVirgin Media in 2007, following the acquisition ofVirgin Mobile the previous year.[13]

Nickelodeon dispute

[edit]

In late 2004, negotiations for renewed carriage of theNickelodeon channels (Nickelodeon,Nick Jr. andNicktoons) broke down; Telewest was unwilling to pay extra to keep the channels and preferred to drop them. OtherViacom-owned channels remained, such asMTV and, the now former,Paramount Comedy 1.

The reaction to this by customers was fairly large and many left the provider to rivalSky, with Nickelodeon even encouraging the move.[citation needed] Other customers were retained by Telewest offering them a free upgrade to theDisney Channel for periods of between one and three months, while others were reportedly offered upgrades toSky Movies packages in an attempt to keep them from leaving.[citation needed] The Nickelodeon channels returned to the Telewest platform on 12 February 2005 following successful renegotiation in Nickelodeon's favour.[14][15]

Marketing strategies

[edit]

Telewest used a number of marketing strategies over the years, with a solid corporate identity not coming out until the end of 2005, to coincide with a "three for £30" offer. Until 2007, the company used the mascot Ellie West to promote its services. In November 2004, whenThe Incredibles was released, Telewest promoted Blueyonder internet services with branding from the film, including television adverts starring characters from the film.

Operations

[edit]
A TelewestVauxhall Vivaro van inPlymouth, Devon (2006)

Telewest provided several residential services on its cable network, including:

Television

[edit]

The majority of Telewest's television was digital. There were, however, areas that received an analogue service (Slough, Windsor and some areas in west London). Late in its independent existence, Telewest was in the process of converting the remaining analogue areas to digital, and it was expected that the analogue service would cease in 2007.

The digital television service offered a number of different products including truevideo on demand, a PVR, and HDTV.

  • On Demand (formerly known as Teleport) was the brand name for Telewest's video on demand (VOD) service. The on Demand service launched in 2005. In contrast toSky Digital which, due to technical limitations, is only able to provide near VOD services, Teleport is a true VOD system. Users could search through a large library of programmes and watch them when they want to as part of their subscription.

This library included a free seven day watch again feature for television programmes produced by theBBC,Channel 4 andVirgin Media Television (formerly known as Flextech). On Demand also offered movies that could be purchased and watched as many times as desired within a twenty four hour period. On Demand also offered HD content that worked in conjunction with the Telewest PVR (now renamed the V+).

  • HDTV Telewest was the first United Kingdom broadcaster to offerHDTV. Telewest's HDTV service launched several months earlier than that of their chief competitor, Sky Digital.[16]

Telewest's HD service initially comprised around 10–30 hours per week of video on demand content, with no linear high definition television channels available, although the early trial services of BBC HD and ITV HD were carried for a brief time. In January 2006, Telewest started to broadcast HD documentaries such asThe Blue Planet,Planet Earth andPride through their Teleport service, and later broadcast some movies in HD.

Telewest had an agreement with bothITV and theBBC, and claimed to be the only provider in the United Kingdom to offer all the2006 FIFA World Cup matches in HD. In reality, however, half of the final group stage matches were not available in HD. Telewest's HD service was provided exclusively through their TV Drive box. Sky launched their HD service in May 2006, initially charging a £300 setup fee and an additional £10/month for several subscription HD channels, including HD versions of Sky One, Sky Movies and Sky Sports. Telewest charged a £75 setup fee and £10/month, although no subscription HD channels were offered. Telewest's fees however included the TV Drive recording service, equivalent to the recording features of the Sky+ service.

  • TV Drive was the name of Telewest'sDigital video recorder (PVR) service. The product incorporated a 160 gigabytehard drive as standard, meaning it was able to store around 80 hours of recorded programmes. This was in contrast to BSkyB'sSky+ service which offered only 80 gigabytes (40 hours). Similarly, Telewest's product incorporated three tuners while Sky's incorporated only two, meaning that Telewest's service could record two channels at the same time while watching a third. A few days ahead of the rebranding toVirgin Media, TV Drive was renamedV+.

Internet

[edit]

Telewest'sinternet service called Blueyonder, formerly branded as Cable Internet, used the cable infrastructure and offered speeds of 2 Mbit/s, 4 Mbit/s and 10 Mbit/s downstream[citation needed]. The broadband service was 'uncapped', meaning that its use was unlimited and no extra charges were payable related to the amount of data downloaded. The offering included free webspace where customers could create their own websites, which was discontinued for new customers after the rebranding to Virgin Media.[17]

In November 2006, after the merger with NTL,The Register reported thatsubscriber traffic management was being trialled in areas of northern England, and would be rolled out nationwide.[18] Blueyonder also provided dial-up internet services on a pay-as-you-go tariff, or a fixed monthly fee of £14.99 for unlimited use.[citation needed]

Telephone

[edit]
  • Talk Unlimited
  • Talk Evenings and Weekends
  • Talk Weekends

Provided landline calls for up to an hour for a fixed fee monthly inclusive of line rental. Telewest were the first[when?] landline company in the United Kingdom to offer 'unlimited' calls to landlines for a fixed monthly fee.

  • Talk Mobile

Mobile calls with 25% reduction from standard rates.

  • Talk International

Similar principle to Talk Mobile, with different reductions to different countries.

  • Talk Anywhere

Packages including 200, 400, or 800 minutes of usage per month. Telewest were the first[when?] landline company to offer a package of this kind which included bundled minutes every month that could be carried over to the next. It included calls to mobiles, landlines (01 and 02; latterly also 03), businesses with 0845 and 0870 numbers, and specified international mobiles and landlines. It was available nationally, varying in price depending on the number of minutes.

Broadcasting

[edit]
Main article:Living TV Group

Telewest ownedFlextech, a content-provider with a number of wholly owned channels (includingBravo andLIVINGtv). Additionally, Flextech had a 50% share inUKTV (withBBC Worldwide), and ownedSit-Up Ltd, who operatedScreenshop,bid TV,price-drop TV andSpeed Auction TV.

References

[edit]
  1. ^ab"Company history". Archived fromthe original on 31 December 2011. Retrieved27 April 2007.
  2. ^"United Artists Entertainment Agrees to Merger".Los Angeles Times. 8 June 1991.Archived from the original on 9 June 2022. Retrieved8 June 2022.
  3. ^"TCI Cools Opposition With Sweetened United Artists Bid".Chicago Tribune. 8 June 1991.Archived from the original on 9 June 2022. Retrieved8 June 2022.
  4. ^"Tele-Communications In United Artists Deal".The New York Times. 8 June 1991. Retrieved8 June 2022.
  5. ^"Cascade switches spearhead TeleWest's cable Internet infrastructure".UK's largest cable operator selects Cascade multiservice switches for Frame Relay network to provide cable Internet services
  6. ^"Telewest in £649m merger". Retrieved1 January 2009.[dead link]
  7. ^"Telewest buys up NTL stake". Retrieved1 January 2009.[dead link]
  8. ^"Telewest buys Cable London".BBC News. 26 August 1999.Archived from the original on 28 October 2002. Retrieved1 January 2009.
  9. ^McIntosh, Bill (7 December 1999)."Telewest merger with Flextech would challenge Murdoch grip".The Independent. London. Archived fromthe original on 14 February 2020. Retrieved1 January 2009.
  10. ^"UK Group buys independent". Retrieved1 January 2009.[dead link]
  11. ^"Telewest signs debt swap deal".BBC News. 15 September 2003. Retrieved1 January 2009.
  12. ^ab"NTL seals $6bn Telewest takeover".BBC News: Business. 3 October 2005.Archived from the original on 23 February 2023. Retrieved29 November 2023.
  13. ^"Virgin Media to launch on February 8".Digital Spy. 2 February 2007. Retrieved29 November 2023.
  14. ^"Telewest pulls plug on Nickelodeon".Digital Spy. 16 December 2004.Archived from the original on 9 April 2021. Retrieved23 September 2020.
  15. ^"Nickelodeon channels return to Telewest after dispute".Campaign Live. 15 February 2005.Archived from the original on 2 October 2020. Retrieved23 September 2020.
  16. ^"Telewest beats Sky to HD launch".Broadcast Now. Retrieved8 June 2022.
  17. ^"About Webspace".my.virginmedia.com. Retrieved1 August 2024.
  18. ^"NTL/Telewest admits limiting unlimited web access".The Register. 21 November 2006.Archived from the original on 9 June 2022. Retrieved8 June 2022.
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