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| Company type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1934; 91 years ago (1934) |
| Headquarters | Los Angeles,California |
| Products | Flowers |
| Parent | The Wonderful Company (1979–present) |
| Website | www.teleflora.com |
Teleflora is afloral wire service company which brokers orders to local florists for delivery.[1] It has been a subsidiary ofThe Wonderful Company since 1979.
Headquartered inLos Angeles, California, Teleflora, LLC is a clearinghouse for transmitting and processing floral orders to customers throughout the United States and internationally. Teleflora, LLC was formerly known as Telegraph Delivery Service and was founded in 1934 by Edwin S. Douglas.[2] Privately owned since 1979 byLynda Resnick and Stewart Resnick, husband and wife, the company has 3,000 employees worldwide in 20 countries.
In 2013, Teleflora acquired Toronto-based Flowerbuyer.com, a company with more than 2,500 active customers.[3][4]
Teleflora ran an advertisement during the2011 Super Bowl featuringFaith Hill; in the advertisement, a man sends flowers to his girlfriend with the message "Dear Kim, yourrack is unreal".[5] Unfortunately, his love letter is a "bust."[6] Teleflora's partnership withFaith Hill included a new collection of flower arrangements for Valentine's Day 2011.
In 2012, Teleflora ran a similar Super Bowl campaign, this time with modelAdriana Lima.[7] A 2022 advertisement features Mrs. Claus.[8] Another ad campaign shows a teacher receiving flowers from a student.[9]