 | |
| Informa TechTaget | |
| Company type | Public |
| Nasdaq: TTGT Russell 2000 component | |
| Industry | Marketing |
| Predecessor | UBM Technology Group (1971–2018) |
| Founded | 1999; 26 years ago (1999) |
| Headquarters | Newton, Massachusetts |
| Products | Digital marketing |
| Parent | Informa (57%) |
| Website | techtarget |
TechTarget, Inc. (doing business asInforma TechTarget) is an American company that offers data-driven marketing services to business-to-business technology vendors.[1]
TechTarget, Inc. was founded in 1999; it is headquartered inNewton, Massachusetts, with offices inLondon,Munich,Paris,San Francisco, Singapore andSydney.
TechTarget was founded in 1999 by Greg Strakosch and Don Hawk as a spin-off of United Communications Group (UCG), the owner ofOil Price Information Service. In 2001, the company was recognized byB2B magazine on their Media Power 50 list.[2] In 2005, AdAge named CEO Greg Strakosch a Top 25 Newsmaker.[3]
In 2016, TechTarget named Michael Cotoia as CEO and board member, and elected Greg Stakosch as executive chairman.[4] The company had aninitial public offering in May 2007, being listed on theNASDAQ exchange with the symbol TTGT.[5]
As of 2025, TechTarget's board of directors is chaired byMary McDowell, an American technology executive.[6]
Since launch, the company has made several acquisitions aimed at building its technology content reach:
The company launched its current purchase intent data services (IT Deal Alert) for technology vendors in 2014; the company has since added to the portfolio with a product called Priority Engine.[14] In 2020, TechTarget acquired the technology webinar company BrightTALK.[15] In late 2020, the firm also announced the acquisition of IT analyst firm Enterprise Strategy Group.[16] In 2021, TechTarget announced the acquisition of Xtelligent Healthcare Media, a marketing services, media, and data company.[17]
TechTarget announced in 2024 that it would merge with the digital business ofInforma's Informa Tech division. The resulting company would retain the TechTarget name; Informa would hold a 57% stake in the merged company, and existing TechTarget shareholders would hold a 43% stake.[18][19] The CEO of Informa Tech, Gary Nugent, would serve as CEO for the merged company.
The planned merger was completed in December 2024, with the resulting company being known as Informa TechTarget.[20]