| Tour byTaylor Swift | |
 Promotional poster for the tour | |
| Location |
|
|---|---|
| Associated album | Reputation |
| Start date | May 8, 2018 (2018-05-08) |
| End date | November 21, 2018 (2018-11-21) |
| No. of shows | 53 |
| Supporting acts | |
| Attendance | 2.88 million |
| Box office | $345.6 million[a] |
| Taylor Swift concert chronology | |
| |
TheReputation Stadium Tour was the fifthconcert tour and the first all-stadium tour by the American singer-songwriterTaylor Swift, in support of her sixth studio album,Reputation (2017). It began inGlendale, Arizona, United States, on May 8, 2018, and concluded inTokyo, Japan, on November 21, 2018. The tour encompassed 53 shows and visited 7 countries in total.
Theset list consisted mostly of the songs fromReputation and some from Swift's other albums. The stage incorporated prominentsnake motifs and imagery as decoration, reflecting the album's concept and Swift's public image. The main stage had a wedge-shapeddisplay resembling a skyscraper under construction and was equipped with elaborate lighting, and two smaller B-stages were used for acoustic “surprise song” performances. The October 6, 2018, show atAT&T Stadium inArlington, Texas, was recorded and released as aNetflix originalconcert film on December 31, 2018; it has since been removed from Netflix for unknown reasons.
Music critics commented that the production evokedGoth subculture andBroadway theatricality, praising the stage design, production, and wardrobe. They lauded Swift's showmanship and interactions with her audience that brought forth an exhilarating yet intimate experience. The Reputation Stadium Tour received 2.88 million attendees and grossed $345.6 million,[2] becoming the highest-grossing US and North American tour upon completion. It was awarded Tour of the Year at thePeople's Choice Awards,American Music Awards, andiHeartRadio Music Awards.
Taylor Swift begаn the promotional cycle for her 2017 studio albumReputation with the release of the lead single "Look What You Made Me Do" on August 24.[3] Concurrently, as reported byBillboard, Swift partnered withTicketmaster for a "Verified Fan" program to preventbots and ticket scalpers from purchasing concert tickets. The program, named "Taylor Swift Tix", allowed fans to purchase tickets in advance of the public on-sale by participating in activities such as buying Swift's music, streaming her videos, and engaging in miscellaneous "unique activities" to increase chances of getting a pre-sale access code.[3][4]Reputation was released on November 10, 2017, to immediate commercial success: within first week of release, it sold over one million copies in the US[5] and two million copies worldwide.[6]
On November 13, 2017, Swift's management announced the first 27 dates across the US of the Reputation Stadium Tour;[7][8] tickets went on sale to the general public on December 13.[9] On November 27, Swift announced the first three UK dates.[10] Two days later, thanks to overwhelming demand even before pre-sale began, Swift announced nine additional dates—three for the UK, five for the US, and one for Canada.[11][12] On December 3, Swift announced five dates for Australasia.[13][14] In January 2018, due to high demand, Swift added second dates in Santa Clara, Landover, Philadelphia, Minneapolis and Arlington and third dates in East Rutherford and Foxborough, totaling 40 shows for the tour's North American leg.[15]
On March 1, 2018, Swift officially announcedCamila Cabello andCharli XCX as the opening acts for the Reputation Stadium Tour.[16] Cabello was previously speculated as the opening act as the shows for herNever Be the Same Tour did not coincide with Swift's tour dates;[17]Portland's Live 95.5 also announced her in a sweepstake for the concert of June 22, 2018, atWembley Stadium in London through a since-deleted post on Twitter, one day before Swift confirmed her as the opening act.[18]
On May 7, 2018, the day before the tour kicked off atGlendale, Arizona, Swift invited 2,000 foster and adopted children to a private dress rehearsal.[19] The following day, she announced two shows in Tokyo in partnership withFujifilmInstax, with Charli XCX as the opening act.[20][21][22] In September, Broods was announced as an opening act for the Oceania leg of the tour.[23]
During the shows, Swift performed "surprise songs" as part of an acoustic segment at different concerts. The songs varied by venue and were taken from Swift's back catalog. A streaming-exclusive compilation playlist,Reputation Stadium Tour Surprise Song Playlist, was released to digital music platforms on November 30, 2018.[24][25] The playlist was certified triple platinum in Brazil.[26]
Media publications and journalists gave the tour rave reviews and many of them deemed it one of the best tours of 2018.[27][28][29] The concerts were complimented for Swift's on-stage persona and intimacy with the audience, the versatile set list and the transition between songs, production value, the stripped-down performances and wardrobe choices, with many commentators noting theGothic visuals and costumes andBroadway theatricality of the show.[28][30][31]
Stereogum's Chris DeVille deemed it a "hyper-maximalist" tour and "a perpetual gargantuan flex, a roving musicalInfinity War that amplifies everything extra about her persona to an exponential scope" and added that it is designed to be "the biggest spectacle in all of summer entertainment". He also described the tour as "an oversized, high-tech touring Broadway production with a mostly tremendous soundtrack" and concluded that "when discussing the biggest artists of her [Swift's] generation, she's undeniably on the shortlist" and that the singer has ascended to the same "rarefied" tier as the "classic rock deities who've echoed across this venue [the Horseshoe] before her, able to keep commanding stadium status for the rest of her career".[31]Rob Sheffield ofRolling Stone named the tour as Swift's "most astounding tour yet" and complimented it for giving "it all the vibe of a mass communion" despite aiming for "maximumstadium-rock razzle-dazzle bombast". He observed the acoustic performances of Swift's fan-favorite deep cuts and dubbed them "a powerhouse performance that made all the different Taylors sound like part of the same story".[32]
The Guardian's Bob Gordon thought that "...Ready for It?" is "an appropriate and compelling opener". He opined that Swift made a "striking entrance" with "no elevation or descent, simply walking out from behind a curtain bathed in brilliant white light, in what was a real 'now I'm here' moment, asFreddie Mercury would once have put it".[33] Awarding the tour five stars, Roisin O'Connor ofThe Independent lauded the set-list and how it "transitions seamlessly from one song to another, crafted out of some of the best from Swift's canon". Also, she compared the tour to a Broadway show because the stage was "flooded with red lighting and dancers swing fromtrapeze with all the splendour of a Broadway show".[30] Lydia Burgham ofThe Spinoff defined the tour's Auckland concert a "theatrical, mega-production that somehow also strips down to raw intimate moments". Commenting on the set list, she noted that Swift "had the crowd aching for more with the commencement of every song, thanks to seamless transitions". Burgham highlighted the intimacy of Swift's acoustic guitar and piano performances that proved Swift remained "integral to her singer-songwriter origins". Burgham summarized her review by stating that "there may not be an artist in this lifetime who quite manages to connect to thousands of people on a rainy night as well as Taylor Swift can – and that's the reputation she will be remembered for".[34]
Variety's Chris Willman wrote that the show "had plenty of fierceness, especially in the early going" but also the "pre-decedent Taylor on the line… the guileless Swift we remember from two or three skins ago", and commended Swift for using her two hours on the stage to "paint a rewardingly holistic picture". Willman believed that, despite the huge production, "we're still left not so much with dragons or defensiveness but in the endearingly earnest presence of pop's most approachable superstar". He further remarked that the acoustic performance of "Dancing with Our Hands Tied" proved thatReputation worked acoustically as well, without the "Max Martin-izing".[35] Randy Lewis ofLos Angeles Times wrote that Swift gave "a master class in the constructive use of the modern technology that's allowed her to establish and nurture an exceptionally powerful connection with a massive audience." He underlined the use oflight-up bracelets that allowed the attendees "to feel like participants, even collaborators, rather than passive observers" and appreciated the stage's resemblance to "a skyscraper in progress, with sixcrane-like contraptions stretching up above a wedge-like screen". Lewis summarized the show as "tightly structured for the most part, featuring elaborate production numbers that rely on video projection, eye-popping lighting andpyrotechnics, choreography and precisely coordinated interaction among the star, band, singers and dancers".[29]
Reviewing forV magazine, Greg Krelenstein stated that Swift possesses "a rare gift of turning a stadium spectacle into an intimate setting", with the new persona the singer adopted onReputation album cycle suiting itself "excellently to a show of this magnitude where she appears larger than life". He thought that Swift fully embraced her vast back catalog and praised her command of the stage—"whether plucking a guitar or leading an army of dancers" that showed that Swift's musical and performance evolution is an "absolute success". Krelenstein concluded that the pop star "delivers in every way to a mesmerized and devoted audience, re-defining what the modern stadium tour can be".[28] Ed Masley ofThe Arizona Republic wrote that "there were many moments in the course Swift's performance that felt like she was playing to the back rows of the stadium by simply sharing with her fans", while complimenting the tour's production and Swift's connection with the crowd.[36] Jim Harrington ofThe Mercury News asserted that the singer's vocal work and performance skills have improved over the years, and added that "her game is well-rounded enough that she can excel equally at every different aspect of the show."[37] Chris Tuite ofCBS San Francisco wrote: "The only thing more prominent than the singer herself during her current costume-change filled spectacle are the massive, vicious looking snakes that symbolically appear throughout the set."[38] Michael Tritsch of303 magazine raved that the tour "broke new ground and set the bar high for future stadium tours", burning "its way into the history books".[39]
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After four days of sales through the Verified Fan platform and three days of sales to the general public that began December 13, the tour had already grossed $180 million from 33 dates in North America alone.[40]Pollstar reported data supplied by the Gridiron Stadium Network, a consortium of NFL facilities that work together to book concerts at their buildings, which showed at least 35,000 tickets had been sold at ten of the stadiums on the route as of December 18. The tickets sold ranged from 35,419 atHeinz Field inPittsburgh to a high of 48,039 atLincoln Financial Field inPhiladelphia. With more than 47,000 tickets sold, it was reported the May 12, 2018, date atLevi's Stadium inSanta Clara was generating close to $9 million in ticket revenue, which prompted the addition of an extra date.[41]
According toStubHub, the tour is the best-selling female tour in the United Kingdom in 2018.[42]
The first seven shows of the tour grossed $54 million with 390,000 tickets sold, leading Swift to the top ofBillboard's Hot Tours chart in June 2018.[43] She performed to sold-out crowds of 59,157 in Glendale and 107,550 in Santa Clara (over two nights), grossing $7.21 million and $14 million respectively, while the Pasadena shows combined for a gross of nearly $16.3 million and Seattle accounted more than $8.6 million.[43][44][45] The concerts inLouisville andColumbus, reported in July 2018, grossed $11.5 million with around 115,000 tickets sold, with the latter city having the highest gross and most tickets sold, with approximately 63,000 tickets and $6.6 million. These concerts led the singer once again to the top of Hot Tours chart.[46]
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The tour broke multiple venue attendance and grossing records. The opening show atUniversity of Phoenix Stadium set new venue records in both gross and attendance, toppingMetallica's $5.2 million gross from August 2017 by almost $2 million. With 59,157 tickets sold, Swift also broke the attendance record set byOne Direction on theirWhere We Are Tour in 2014 by 2,633 seats.[47] With a $14 million take from 107,550 sold tickets at Levi's Stadium, she topped her own gross and attendance counts set duringthe 1989 World Tour in 2015. With more than 118,000 fans in attendance at theRose Bowl, the two-show run earned $16.2 million and set a new gross record for a single headliner at the venue, surpassingU2's 2017 record by over $467,000. Grossing records previously set by U2 as well were broken atSeattle'sCenturyLink Field, where she topped theirJoshua Tree Tour 2017 gross by $2.4 million, andDenver'sSports Authority Field at Mile High, where she surpassed the $6.6 million gross set by the band in 2011 during their360° Tour by $1.2 million.[43]
Swift made history by becoming the first ever female artist to headline Dublin'sCroke Park twice, with reportedly 136,000 fans in attendance.[48] Similarly, she became the first woman to headline three consecutive nights atMetLife Stadium[49] andGillette Stadium.[50]
Following the 29th show in North America atHard Rock Stadium in Miami, the tour had grossed $202.3 million in the continent ($191.1 million in the United States and $11.1 million in Canada), thus breaking Swift's own record of the highest-grossing North American tour by a female artist, previously held by the 1989 World Tour, with fewer dates.[51] The tour eventually broke the overall record set bythe Rolling Stones'A Bigger Bang Tour to become the highest-grossing tour in US and North American history, grossing $266.1 million, besting the Rolling Stones' $245 million gross. The Rolling Stones achieved their then-record from 70 American shows, while Swift did so with just 38 shows.[52] Additionally, the Reputation Stadium Tour holds theGuinness World Record for 2018's highest-grossing tour by a female artist.[53]
Mark Dayton,Governor of Minnesota (2011–2019), declared August 31, 2018, as "Taylor Swift Day" in the state in honor of Swift's two shows (August 31 and September 1) at the United StatesBank Stadium inMinneapolis. He remarked that "through her personal and honest music, Taylor Swift has energized and inspired not only Minnesotans, but people all over the world, and is a positive influence on her fans through her example of truthfulness, grace, extensive philanthropy, and strength of character".[54]
| Year | Organization | Award | Result | Ref. |
|---|---|---|---|---|
| 2018 | Billboard Live Music Awards | Top U.S. Tour | Won | |
| Top Tour | Nominated | |||
| Top Boxscore (MetLife Stadium (July 20–22, 2018) | Nominated | |||
| American Music Awards | Tour of the Year | Won | ||
| People's Choice Awards | Concert Tour of the Year | Won | ||
| Guinness World Records | Highest Grossing Music Tour by a Female Artist in 2018 | Won | [58] | |
| 2019 | Billboard Live Music Awards | Concert and Marketing Promotions Award (Taylor Swift xFujifilm Activation for the Reputation Stadium Tour) | Nominated | [59] |
| Pollstar Awards | Best Pop Tour | Won | ||
| iHeartRadio Music Awards | Tour of the Year | Won | ||
| Ticketmaster Awards | Touring Milestone Award | Won | [62] | |
| 2020 | Art Directors Guild Awards | Variety, Reality or Competition Series | Nominated |
This set list is from the concert on May 8, 2018, in Glendale, Arizona.[64] It is not intended to represent all shows throughout the tour.
The following songs were performed by Swift as surprise songs:[65]
On select dates, Swift performed a duet with a special guest.
Taylor Swift: Reputation Stadium Tour is aconcert film documenting the second performance atAT&T Stadium inArlington, Texas, of the Reputation Stadium Tour.[83] It was released on December 31, 2018, exclusively viaNetflix for a limited time.
Swift announced on social media on her birthday, December 13, that the concert film would be released globally in partnership withNetflix on New Year's Eve. It was filmed on the last day of the North American leg of the tour. For their work on the film, Tamlyn Wright and Baz Halpin were nominated in the category "Variety, Reality or Event Special" at the 24thArt Directors Guild Annual Excellence in Production Design Awards.[84] The film left Netflix on December 30, 2023, five years after its original release.[85][86]
The film received widespread critical acclaim upon release, with many critics labeling the film as "immortalizing" and "unforgettable". Commentators praised the camerawork from director Paul Dugdale for documenting Swift's "stardom", the crowd's emotions, and the production involved in the concert.Rolling Stone's Rob Sheffield wrote that the film "immortalizes her best tour yet" and that the film shows off "the stadium-rocking spectacle without toning down any of her songs' one-on-one emotional intimacy".[83] Describing the Netflix special as "the end of an era", Amanda Petrusich ofThe New Yorker opined that the film "will soon either be regarded as a museum piece or as a testament to Swift's era-defying longevity".[87]
Billboard's Denis Warner stated that the film "illuminates the singer's power, dedication, and strength as an artist". He further stated that the film "allows you to get more of a feel of the singer as a performer – and experience just how delicately everything is staged" and appreciated Swift for giving "a gorgeous look into her [Swift's] world as one of today's greatest entertainers".[88]Decider's Benjamin Smith called the film as an "intimate document of an impersonal event". He further expanded that Swift "will stand the test of time more than her fellow early 21st century pop queens", stating the reason "Taylor Swift is perhaps the only one who has figured out a way to turn her music into something more than mere pop".[89] Complimenting Swift's connection with her fans, Nardin Saad ofLos Angeles Times stated that "the 10-time Grammy-winner's star power is tantamount as evidenced" in the film.[90]
Katie Collins ofCNET opined that the film "serves as a reminder that no matter what else happens, Swift's stardom is perennial" and praised the film for "the divine showcase of the costumes, the dancing and especially Swift's own barely-contained effervescent joy at being on stage". She further complimented the camerawork, stating "closeups brought new insights" into the show.[91] Nicholas Hautman ofUs Weekly appreciated the camerawork for depicting "the fans hysterically crying and screaming in support of their idol".[92] Writing forUproxx, Chloe Gilke labelled the film as a "masterful documentation of the magical energy at a pop show" and as "a love letter to the audience at her shows, and to her fans", while stating that the film "honors the sacred joy of her [Swift's] performance that night, and the people who made it happen". She lauded the camerawork for capturing "the massive scope of the production from every angle," and the audio which "is crystal-clear and beautiful, with the crowd quieted down so viewers at home can hear Swift best."[93]
| Date (2018) | City | Country | Venue | Opening acts | Attendance | Revenue |
|---|---|---|---|---|---|---|
| May 8 | Glendale | United States | University of Phoenix Stadium | Camila Cabello Charli XCX | 59,157 / 59,157 | $7,214,478 |
| May 11 | Santa Clara | Levi's Stadium | 107,550 / 107,550 | $14,006,963 | ||
| May 12 | ||||||
| May 18 | Pasadena | Rose Bowl | 118,084 / 118,084 | $16,251,980 | ||
| May 19 | ||||||
| May 22 | Seattle | CenturyLink Field | Charli XCX[b] | 56,021 / 56,021 | $8,672,219 | |
| May 25 | Denver | Sports Authority Field at Mile High | Camila Cabello Charli XCX | 57,140 / 57,140 | $7,926,366 | |
| June 1 | Chicago | Soldier Field | 105,208 / 105,208 | $14,576,697 | ||
| June 2 | ||||||
| June 8 | Manchester | England | Etihad Stadium | 77,258 / 77,258 | $6,169,724 | |
| June 9 | ||||||
| June 15 | Dublin | Ireland | Croke Park | 133,034 / 133,034 | $8,567,769 | |
| June 16 | ||||||
| June 22 | London | England | Wembley Stadium | 143,427 / 143,427 | $12,214,933 | |
| June 23 | ||||||
| June 30 | Louisville | United States | Cardinal Stadium | 52,138 / 52,138 | $4,928,219 | |
| July 7 | Columbus | Ohio Stadium | 62,897 / 62,897 | $6,606,529 | ||
| July 10 | Landover | FedExField | 95,672 / 95,672 | $11,396,004 | ||
| July 11 | ||||||
| July 13 | Philadelphia | Lincoln Financial Field | 107,378 / 107,378 | $11,951,047 | ||
| July 14 | ||||||
| July 17 | Cleveland | FirstEnergy Stadium | 51,323 / 51,323 | $5,148,757 | ||
| July 20 | East Rutherford | MetLife Stadium | 165,654 / 165,654 | $22,031,386 | ||
| July 21 | ||||||
| July 22 | ||||||
| July 26 | Foxborough | Gillette Stadium | 174,764 / 174,764 | $21,779,846 | ||
| July 27 | ||||||
| July 28 | ||||||
| August 3 | Toronto | Canada | Rogers Centre | 100,310 / 100,310 | $11,177,000 | |
| August 4 | ||||||
| August 7 | Pittsburgh | United States | Heinz Field | 56,445 / 56,445 | $6,230,876 | |
| August 10 | Atlanta | Mercedes-Benz Stadium | 116,746 / 116,746 | $18,089,415 | ||
| August 11 | ||||||
| August 14 | Tampa | Raymond James Stadium | 55,909 / 55,909 | $7,244,264 | ||
| August 18 | Miami Gardens | Hard Rock Stadium | 47,818 / 47,818 | $7,072,164 | ||
| August 25 | Nashville | Nissan Stadium | 56,112 / 56,112 | $9,007,179 | ||
| August 28 | Detroit | Ford Field | 49,464 / 49,464 | $6,597,852 | ||
| August 31 | Minneapolis | U.S. Bank Stadium | 98,774 / 98,774 | $10,242,024 | ||
| September 1 | ||||||
| September 8 | Kansas City | Arrowhead Stadium | 58,611 / 58,611 | $6,730,138 | ||
| September 15 | Indianapolis | Lucas Oil Stadium | 55,729 / 55,729 | $6,531,245 | ||
| September 18 | St. Louis | The Dome at America's Center | 47,831 / 47,831 | $4,884,054 | ||
| September 22 | New Orleans | Mercedes-Benz Superdome | 53,172 / 53,172 | $6,491,546 | ||
| September 29 | Houston | NRG Stadium | 53,800 / 53,800 | $9,350,275 | ||
| October 5 | Arlington | AT&T Stadium | 105,002 / 105,002 | $15,006,157 | ||
| October 6 | ||||||
| October 19 | Perth | Australia | Optus Stadium | Charli XCX Broods | 50,891 / 50,891 | $4,153,658 |
| October 26 | Melbourne | Marvel Stadium | 63,027 / 63,027 | $6,755,570 | ||
| November 2 | Sydney | ANZ Stadium | 72,805 / 72,805 | $7,686,564 | ||
| November 6 | Brisbane | The Gabba | 43,907 / 43,907 | $4,338,127 | ||
| November 9 | Auckland | New Zealand | Mount Smart Stadium | 35,749 / 35,749 | $3,617,593 | |
| November 20 | Tokyo | Japan | Tokyo Dome | Charli XCX | 100,109 / 100,109 | $14,859,847 |
| November 21 | ||||||
| Total | 2,888,922 / 2,888,922 (100%) | $345,675,146 | ||||
Band
Dancers
TOKYO, JAPAN - NOVEMBER 20: Taylor Swift performs at Taylor Swift reputation Stadium Tour in Japan presented by Fujifilm instax at Tokyo Dome on November 20, 2018 in Tokyo, Japan. (Photo by Jun Sato/TAS18/Getty Images)
| Studio albums | |
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| Re-recorded albums | |
| Extended plays | |
| Live albums | |
| Concert tours | |
| Films and specials | |
| Legacy | |
| Controversies and incidents | |
| Family |
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| Related | |
