 | |
| Company type | Subsidiary |
|---|---|
| Industry | Jewellers |
| Founded | 1994; 31 years ago (1994) |
| Headquarters | Bengaluru,Karnataka, India |
Area served | Worldwide |
| Parent | Titan Company |
| Website | www |
Tanishq is an Indianjewellerybrand underTitan Company[1] Founded in 1994,[2] It is based inBengaluru, and has 500+ retail stores across more than 240 cities in India, UAE, the US, Singapore and Qatar.[3][4]
By the end of the 1980s, Titan launched Tanishq, which focused largely on exports to European and American markets, in an attempt to increase its foreign exchange reserves. In the early 1990s, India's exchange crisis was resolved, and Titan Company shifted the focus of the brand to the Indian market. A pilot plant was set up in August 1992 and the production began in 1994, and Tanishq's first store opened in 1996 at Chennai Cathedral road. Tanishq was the first jewellery retail chain in India.[5]
The first years of Tanishq recorded consistent losses. In 2000, Managing DirectorXerxes Desai chose Bhaskar Bhat to succeed him. Starting in 2000, its net worth started to grow, and by 2003, Tanishq was among the top 5 retailers in India, and made up 40% of the Titan Company's revenue.[5]
Tanishq made the beauty pageant crowns for theFemina Miss India 2007.[6] By 2008, Tanishq had 105 stores in 71 cities in India.[7] In 2011, the Tanishq group launched the sub-brand called Mia for working women.[8] In November 2012, Tanishq opened its 150th showroom in India.[9]
In 2017, Tanishq launched a sub-brand called Rivaah targeting the wedding segment.[11] In January 2017, the Titan group merged itsGold Plus stores with the larger Tanishq retail brand.[12] In April 2017, Tanishq launched the sub-brand Mirayah to cater to women under their 40s.[13] In December 2017, Tanishq launched the Aveer line, its first line of products for men.[14]
By December 2022, Tanishq had 385 retail stores in India and announced the opening of 45-50 stores by the end of 2023.[15]
In the late 2000s, Tanishq made its first attempt to go international with stores in the United States (atChicago andNew Jersey), but closed them after a few years. In 2020, in the middle of the COVID-19 pandemic, it opened its first store in Dubai. Since then, the brand has launched stores across UAE (Dubai, Abu Dhabi and Sharjah) as well as in USA, Qatar and Singapore. By the end of 2023, the brand had 14 stores outside of India, and announced plans to continue to expand its international footprint.[4]
The first international Tanishq store was opened in October 2020, inDubai in the market area of Meena Bazar.[16] Since then, the brand has expanded to various parts of UAE across Dubai, Abu Dhabi and Sharjah. In 2023, the brand entered Qatar with two stores inDoha.[17]
in December 2024, Tanishq opened it's largest flagship boutique in Dubai Gold Soulk Extension.[18]
In 2023, the brand opened its first store inNew Jersey onOak Tree Road, anEast Coast shopping district for Indian goods and services.[19] In 2023, it added two stores inTexas.[20]
On 4 November 2023, Tanishq launched aboutique store inSingapore at the intersection of Serangoon Road and Syed Alwi Road inLittle India.[21]
The name Tanishq was chosen by Titan's first managing directorXerxes Desai.[22] The name was formed by combining the first two letters from "Tan" (means body) andनिष्क "NIṢK" (meaning gold coin or necklace inSanskrit), although theक k has been modified into aक़ q.[23] According to another sources, the name is formed with the two wordsTan (body) andNishk (gold ornament) in the Sanskrit language, a name synonymous to superior craftsmen or absolute design.[22]
In October 2020, a Tanishq commercial depicting aninterfaith couple'sbaby shower sparked controversy on social media. As calls for aboycott intensified, the company stated that it had withdrawn the ad "keeping in mind hurt sentiments & well being of our employees".[24][25] A month later, it withdrew another ad which had called forDiwali to be celebrated without firecrackers, owing to criticism on social media.[26]
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