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Brand preference is strongly linked to brand choice that can influence the consumer decision making and activate brand purchase. "Brand preferences can be defined as the subjective, conscious and behavioral tendencies which influence consumer's predisposition toward a brand." Understanding the brand preferences of consumers will dictate the most suitable and successful Marketing Strategies.[1]
References
^Prasanna Mohan Raj and Ananth, "Brand Preferences Of Newspapers- Factor Analysis Approach", Research Journal of Economics and Business Studies", Vol.5, No: 11, September 2016
This was addedhere after previous attempts by the editor were redacted completely. This appears to be spamming of the author, likely against a COI. The source seems questionable regardless. --Ronz (talk)18:27, 12 February 2019 (UTC)[reply]
"Preference" may also refer to non-choices, such as genetic and biological explanations for one's preference. Sexual orientation, for example, is no longer considered a sexual preference by most individuals, but is debatable based on philosophical and/or scientific ideas.
Biased information is information that presents a particular viewpoint or opinion, often distorting facts to support that perspective, rather than providing a balanced or objective account of the topic37.231.159.56 (talk)22:37, 29 October 2024 (UTC)[reply]