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Shouldn't we mentioneffective environmentalism as an emerging environmentalist branch that goes in against greenwashing ? The term is rather new, but some seem to have been coining it to describe oneself.^[1][2][3] Also, it seems to be similar to the path the well known "ecomodernist movement" is following.KVDP (talk)06:41, 9 July 2017 (UTC)

There's a term being coined these days for the opposite as well:ecorexia.Basically, ecorexia is said to be amental disorder which drives people to act so environmentally that it becomes a nuisance to them and their family, while not offering much environmental benefit at all. Examples are taking short or even cold showers, being a (very) strict veganist, ...^[4][5][6][7]