TAG Group (Holdings) S.A.

Company type	Private
Industry	Aviation, Motorsports, Hospitality
Founded	1977 (1977)
Founder	Akram Ojjeh
Headquarters	Luxembourg City , Luxembourg
Area served	Worldwide
Footnotes / references [1]

TAG Group (Holdings) S.A. is a privateholding company based inLuxembourg City, Luxembourg. The name 'TAG' is anacronym ofTechniques d'Avant Garde. The company generates revenue through its various subsidiaries that offer products and services in the business aviation,motorsports, hospitality, consumer products and real estate industries.

TAG was formed in 1977 byAkram Ojjeh and was, until his death, led by Chief Executive OfficerMansour Ojjeh, the son of the founder.^[1]

One of the first contracts obtained by TAG (Al Mansour, Ets. Akkram Ojjeh, dept. Housing TAG) came from the Saudi Government (presumably for the Royal Saudi Air Force) for works on airports in Riyadh, Tabuk and Khamis Musheit (Abha) (IATA: RUH, TUU and ABH) starting in 1977. A lot of works were subcontracted to the Belgian company CFE S.A.,located in Brussels, who leased a Boeing 707 from Sabena Airlines (callsign OO-SJH, mixed cargo/pax) to transport personnel and materials to/from Saudi Arabia. The OO-SJH carried the TAG logo on its tail for some 3 years.

In 1985, TAG Group (Holdings) S.A. purchased Swisswatchmaker Heuer. TAG Group combined the TAG and Heuer brands to create theTAG Heuer brand and also gave its newly acquired watchmaking subsidiary the combined TAG Heuer name. Under TAG Group's ownership, TAG Heuer modernised its product line and significantly increased worldwide sales.LVMH purchased the TAG Heuer subsidiary in 1999 forUS$740 million.^[2] TAG Group is now primarily a holding company for Ojjeh's shareholdings in TAG Aviation andMcLaren Group.

TAG Aeronautics was the distributor ofBombardier aircraft in the Middle East until January 2016. TAG Aviation SA is the Dealer for theHondaJet business aircraft in Northern Europe.

Based in Geneva, Switzerland,TAG Aviation is a provider of business aviation services, aircraft management, aircraft charter, maintenance, sales and acquisitions. TAG Aviation USA, Inc is the American aviation management company located in San Francisco. TAG is a broker for and part owner of the AMI Jet Charter company in San Francisco that holds the FAA air carrier certificate to operate in the US. In late 2007 AMI Jet Charter's air carrier certificate was revoked by the FAA due to alleged operational control violations. However, there is ongoing speculation the FAA had other motives other than operational control.^{[citation needed]} The company now operates solely as a broker of aircraft. In August 2016, TAG Aviation signed a partnership withStratajet to offer its customers TAG's fixed base operator (FBO) services as part of their booking options.

TAG Farnborough Airport Ltd. is a subsidiary of TAG Aviation which owns the freehold onFarnborough Airport southwest of London in the United Kingdom. The freehold was bought from the UK MODMinistry of Defence in 2007 following the previous 99 lease agreement signed in 1999.In 2018, the CAA's decision to grant TAG's application for large controlled zones in a large swathe of airspace near Farnborough was to be investigated by the All-Party Parliamentary Group (APPG) on General Aviation.^[3]

TAG sponsoredFormula One teamWilliams during the early 1980s, covering the period when team driversAlan Jones andKeke Rosberg won the1980 and1982 World Championships respectively. During the 1983 season, Mansour Ojjeh had a meeting withMcLaren team bossRon Dennis, who offered Ojjeh the chance of not just a sponsorship deal but having part ownership of McLaren. Ojjeh agreed and the McLaren relationship continues to this day, with the TAG Group currently owning 14% ofMcLaren Group until 2024.^[4][5] Consequently TAG also has stakes inMcLaren Group's subsidiaries. McLaren's most famous companies includeMcLaren Racing andMcLaren Automotive.

(key) (results inbold indicate pole position; results initalics indicate fastest lap)

Year	Entrant	Chassis	Engine	Tyres	Drivers	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15	16	Points	WCC
1983	Marlboro McLaren International	McLaren MP4/1E	TAG (Porsche) TTE PO1 1.5V6t	M		BRA	USW	FRA	SMR	MON	BEL	DET	CAN	GBR	GER	AUT	NED	ITA	EUR	RSA		0	NC
					Niki Lauda												Ret	Ret	Ret	11†
					John Watson													Ret	Ret	DSQ
1984	Marlboro McLaren International	McLaren MP4/2	TAG (Porsche) TTE PO1 1.5V6t	M		BRA	RSA	BEL	SMR	FRA	MON	CAN	DET	DAL	GBR	GER	AUT	NED	ITA	EUR	POR	143.5	1st
					Niki Lauda	Ret	1	Ret	Ret	1	Ret	2	Ret	Ret	1	2	1	2	1	4	2
					Alain Prost	1	2	Ret	1	7	1‡	3	4	Ret	Ret	1	Ret	1	Ret	1	1
1985	Marlboro McLaren International	McLaren MP4/2B	TAG (Porsche) TTE PO1 1.5V6t	G		BRA	POR	SMR	MON	CAN	DET	FRA	GBR	GER	AUT	NED	ITA	BEL	EUR	RSA	AUS	90	1st
					Niki Lauda	Ret	Ret	4	Ret	Ret	Ret	Ret	Ret	5	Ret	1	Ret	DNS		Ret	Ret
					John Watson														7
					Alain Prost	1	Ret	DSQ	1	3	Ret	3	1	2	1	2	1	3	4	3	Ret
1986	Marlboro McLaren International	McLaren MP4/2C	TAG (Porsche) TTE PO1 1.5V6t	G		BRA	ESP	SMR	MON	BEL	CAN	DET	FRA	GBR	GER	HUN	AUT	ITA	POR	MEX	AUS	96	2nd
					Alain Prost	Ret	3	1	1	6	2	3	2	3	6†	Ret	1	DSQ	2	2	1
					Keke Rosberg	Ret	4	5†	2	Ret	4	Ret	4	Ret	5†	Ret	9†	4	Ret	Ret	Ret
1987	Marlboro McLaren International	McLaren MP4/3	TAG (Porsche) TTE PO1 1.5V6t	G		BRA	SMR	BEL	MON	DET	FRA	GBR	GER	HUN	AUT	ITA	POR	ESP	MEX	JPN	AUS	76	2nd
					Alain Prost	1	Ret	1	9†	3	3	Ret	7†	3	6	15	1	2	Ret	7	Ret
					Stefan Johansson	3	4	2	Ret	7	8	Ret	2	Ret	7	6	5	3	Ret	3	Ret

Notes

• ^† – Driver did not finish the Grand Prix, but was classified as he completed over 90% of the race distance.
• ^‡ – Half points awarded as less than 75% of the race distance was completed.

Other areas of business include advanced technology, real estate and consumer products.^{[citation needed]}

• TAG Aviation
• TAG Farnborough
• Aviator by TAG

• Investment companies of Luxembourg
• Companies based in Luxembourg City

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• Articles with unsourced statements from June 2021
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