 | |
| Industry | Sports equipment |
|---|---|
| Founded | 1946; 79 years ago (1946) in Sweden |
| Founder | Börje Gabrielsson |
| Headquarters | , Norway |
| Products | Ski wax,ski poles,sportswear |
| Parent | Ferd AS |
| Website | swixsport.com |
Swix is aNorwegianmanufacturing company ofwinter sports equipment, headquartered inLillehammer. Range of products by Swix includeski wax,ski poles andsportswear. The company is owned by the investment companyFerd AS.
The company was founded inSweden in 1946 by Börje Gabrielsson, based on experience with ski wax by Swedish skierMartin Matsbo. Swix was the first producer of modern ski wax, and had a scientific approach to the challenge. The wax was colour-coded according to type, a practice that has since been adopted by the entire ski wax industry. Production was inSkåne in Sweden and inFjellhamar nearOslo, Norway.[1] By 1964 all production had been moved to Norway. In 1974, Swix bought Liljedahls Skistavfabrikk inLillehammer, bringing the brand under the Swix name and becoming a leading ski pole manufacturer. Swix was bought by Ferd in 1978. In 1989, Swix bought Norheim, which was once owned by Gresvig AS, and has since been expanding into the technical sportswear market.
Toko, founded byJakob Tobler in 1916 inAltstätten, Switzerland as "Tobler & Co.", was bought in 2010, and renamed Toko-Swix Sport AG.
In 2018, Swix Sport Group changed its name to BRAV. The new name is not consumer-facing, but serves internally to unite the company's multiple brands.[2][3]
