 | |
| Product type | Laundry detergent |
|---|---|
| Owner | Unilever |
| Produced by | Hindustan Unilever Unilever Sri Lanka Unilever Pakistan[1] |
| Introduced | 1996; 30 years ago (1996) |
| Related brands | OMO,Breeze, Skip |
| Markets | South Asia except Nepal |
Surf Excel is a washing powder brand that is currently as the counterpart brand ofOMO detergent in theIndia,Pakistan,Bangladesh andSri Lanka markets.