 | |
| Company type | Public |
|---|---|
| ASX: SUL | |
| Industry | Retail |
| Founded | 1972 |
| Founder | Reg Rowe |
| Headquarters | Strathpine,Queensland, Australia |
Number of locations | 759 stores[1] (2024) |
Key people | David Burns (Interim CEO)[2] |
| Revenue | A$2.71 billion[3] (2018-19) |
| A$139.3 million[3] (2018-19) | |
Number of employees | 16,000 (2024) |
| Subsidiaries | BCF Macpac Rebel Supercheap Auto |
| Website | superretailgroup |
Super Retail Group Limited is an Australian based company which owns and operates a portfolio ofretail brands across Australia and New Zealand. The brands includeautomotive retailerSupercheap Auto, outdoor and leisure retailersMacpac andBCF and sporting retailerRebel.
The company was founded in 1972 as amail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe. The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.[4][5]
In July 2004, the company was listed on theAustralian Securities Exchange as Super Cheap Auto which earned the co-founders $81.8 million.[6][7] In December 2004, Super Cheap Auto Group acquired CampMart, a camping and outdoor leisure retailer with four stores inBrisbane.[8] It used the acquisition as the foundation to launch its BCF Boating Camping Fishing business in October 2005.[9]
In 2010, the company acquiredRays, a camping and outdoor goods store. In 2011, the company acquiredRebel Sport andAmart Sports. In 2017, the Amart Sports brand was discontinued and merged into the Rebel Sport brand.[10] The merger was designed to allow a focus on a single sporting goods brand and reduce costs.[11] In April 2018, several Rays began to be liquidated, with the remainder stores planned to be merged with its recently acquired, New Zealand chainMacpac.[12] In December 2019 the group moved into their new $75 million office building situated at 6 Coulthards Avenue,Strathpine.
Super Retail Group has also expanded into online sales.[13]
Media related toSuper Retail Group at Wikimedia Commons
