Super Bowl V

Baltimore Colts (AFC) (11–2–1) Dallas Cowboys (NFC) (10–4) 16 13 Head coach: Don McCafferty Head coach: Tom Landry
1 2 3 4 Total BAL 0 6 0 10 16 DAL 3 10 0 0 13
Date	January 17, 1971 (1971-01-17)
Kickoff time	2:00 p.m.EST (UTC-5)
Stadium	Miami Orange Bowl,Miami, Florida
MVP	Chuck Howley,linebacker
Favorite	Colts by 2.5
Referee	Norm Schachter
Attendance	79,204
Ceremonies
National anthem	Tommy Loy (Trumpeter)
Coin toss	Norm Schachter
Halftime show	Southeast Missouri State College Marching Golden Eagles Band withAnita Bryant
TV in the United States
Network	NBC
Announcers	Curt Gowdy,Kyle Rote andBill Enis
Nielsen ratings	39.9 (est. 46 million viewers)
Market share	75
Cost of 30-second commercial	$72,000
Radio in the United States
Network	NBC Radio
Announcers	Jay Randolph andAl DeRogatis
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Super Bowl V was anAmerican football game played between theAmerican Football Conference (AFC) championBaltimore Colts and theNational Football Conference (NFC) championDallas Cowboys to determine theNational Football League (NFL) champion for the1970 season. It was the fifth edition of theSuper Bowl and the first modern-era NFL championship game. The Colts defeated the Cowboys by the score of 16–13 on a field goal with 5 seconds left in the game. The game was played on January 17, 1971, at theOrange Bowl inMiami, Florida, and was the firstSuper Bowl game played onartificial turf; specifically, the game was played on aPoly-Turf surface.

The game was the first Super Bowl played after the completion of theAFL–NFL merger. Beginning with this game and continuing to the present day, theSuper Bowl has served as the NFL's championship game, with the winner of theAFC Championship Game and the winner of theNFC Championship Game facing off in the culmination of the NFL playoffs. As per the merger agreement, all 26AFL and NFL teams were divided into two conferences with 13 teams in each. Along with the Colts, theCleveland Browns andPittsburgh Steelers agreed to join the ten AFL teams to form the AFC; the remaining 13 NFL teams formed the NFC. This explains why the Colts represented the NFL inSuper Bowl III, but the AFC for Super Bowl V. Baltimore advanced to Super Bowl V after posting an11–2–1 regular season record. Meanwhile, the Cowboys were making their first Super Bowl appearance after posting a10–4 regular season record.

The game is often referred to as the "Blunder Bowl," "Blooper Bowl," or "Stupor Bowl" due to it being marred with poor play, a blocked PAT, missed opportunities, penalties, turnovers, and officiating miscues. The two teams combined for a Super Bowl record 11 turnovers, with five solely in the fourth quarter.^[1] The Colts' seven turnovers remain the most committed by a Super Bowl champion. Dallas also set a Super Bowl record with 10 penalties, costing them 133 yards. It was finally settled when Colts rookie kickerJim O'Brien made a 32-yard field goal with five seconds left in regulation time, then aSuper Bowl record for least time in the lead for a champion.^[2] Baltimore overcame a 13–6 deficit after three quarters and the loss of its starting quarterbackJohnny Unitas to an injury in the second quarter. To date, the game is the only Super Bowl in which theMost Valuable Player Award was given to a member of the losing team: Cowboys' linebackerChuck Howley, the first non-quarterback to win the award, after making two interceptions (sacks and tackles were not yet recorded).

Due to its blunders, the game is often regarded among the worst Super Bowls played,^[3][4][5] but is also recognized as the title the Colts needed after losing Super Bowl III.^[6]

The NFL awarded Super Bowl V toMiami on March 17, 1970, at the owners' meeting held inHonolulu.^[7][8] It marked the third Super Bowl to be played in theOrange Bowl. Three cities submitted bids: Miami,New Orleans, andLos Angeles (Coliseum). A potential bid byPasadena (Rose Bowl) failed to materialize, andHouston (Astrodome) dropped out due to scheduling conflicts withconventions.^[9]

The Colts were an unspectacular but well-balanced veteran team, led by 37-year-old star quarterbackJohnny Unitas. He had regained his starting spot on the team in1969 upon recovering from an injury that led him to miss the majority of the1968 season. Unitas played inconsistently during the 1970 regular season; he threw for 2,213 yards, but recorded more interceptions than touchdowns. He also had injury problems, missing two regular season games and givingEarl Morrall more significant playing time. Morrall put up better statistics (792 yards, 9 touchdowns, 4 interceptions, and a 97.6 passer rating), but head coachDon McCafferty decided to start Unitas for the playoffs. (According to Jim O'Brien, Morrall was just as good as Unitas in the players' opinion.)^[10]

In addition, Baltimore had three solid weapons in the passing game: wide receiversEddie Hinton andRoy Jefferson, and futureHall of Fame tight endJohn Mackey combined for 119 receptions, 1,917 yards, and 15 touchdowns. In the backfield, running backNorm Bulaich was the team's top rusher with 426 yards and 3 touchdowns, while also catching 11 passes for another 123 yards.

The Colts' main strength was their defense.Pro Bowl defensive tackleBubba Smith anchored the line. Behind him, the Colts had two outstanding linebackers:Pro BowlerMike Curtis, who recorded 5 interceptions, andTed Hendricks. In the secondary, Pro Bowl safetyJerry Logan recorded 6 interceptions for 92 return yards and 2 touchdowns, while safetyRick Volk had 4 interceptions for 61 return yards.

Don Klosterman, formerly withSan Diego,Kansas City, andHouston in the AFL, became the Colts' general manager in 1970. Future Colts GMErnie Accorsi was the public relations director.

Baltimore finished the regular season winning theAFC East with an11–2–1 record, the best in the AFC. Only theMinnesota Vikings had a better record among all NFL teams at12–2.

The Cowboys overcame many obstacles during the regular season. Running backCalvin Hill, the team's second leading rusher with 577 yards and four touchdowns, was lost for the year after suffering a leg injury late in the regular season.^[11] And wide receiverBob Hayes was benched by head coachTom Landry for poor performances on several occasions.

Most significantly, the Cowboys had a quarterback controversy betweenCraig Morton andRoger Staubach; the two alternated as starters during the regular season. Landry eventually settled on Morton for most of the latter half of the season, because he felt less confident that Staubach would follow his game plan (Landry called all of Morton's plays).^[12] Also, Morton had done extremely well in the regular season, throwing for 1,819 yards and 15 touchdowns, with only seven interceptions, earning him a passer rating of 89.8.^[13] In contrast, Staubach, although a noted scrambler and able to salvage broken plays effectively, threw for 542 yards, and only two touchdowns with eight interceptions, giving him a 42.9 rating.^[14]

Hayes was the main deep threat on the team, catching 34 passes for 889 yards (a 26.1 yards per catch average) and ten touchdowns, while also rushing four times for 34 yards and another touchdown, and adding another 116 yards returning punts.^[15] On the other side of the field, wide receiverLance Rentzel (who would be deactivated for the last few weeks of the season and postseason following anindecent exposure charge; being replaced in the starting lineup byReggie Rucker) recorded 28 receptions for 556 yards and 5 touchdowns.^[16]

However, the main strength on the Cowboys offense was their running game. Rookie running backDuane Thomas rushed 151 times for 803 yards (a 5.1 yards per carry average) and five touchdowns, while adding another 416 yards returning kickoffs.^[17] FullbackWalt Garrison, who replaced the injured Hill, provided Thomas with excellent blocking and rushed for 507 yards and three touchdowns. Garrison was also a good receiver out of the backfield, catching 21 passes for 205 yards and 2 touchdowns. Up front, Pro Bowl guardJohn Niland andRayfield Wright anchored the offensive line.

Like the Colts, the Cowboys' main strength was their defense. Nicknamed the "Doomsday Defense", they allowed just one touchdown in their last six games prior to the Super Bowl. Their line was anchored by futureHall of Fame defensive tackleBob Lilly. Behind him, linebackersLee Roy Jordan,Dave Edwards, andChuck Howley excelled at stopping the run and pass coverage. The Cowboys had an outstanding secondary, led byMel Renfro andHerb Adderley, who combined for seven interceptions. Dallas also had two rookie safeties: Future Hall of FamerCliff Harris andCharlie Waters, who led the team with five interceptions, while Harris recorded two.

Dallas finished the regular season winning theNFC East with a10–4 record, winning their final five regular season games to overcome theSt. Louis Cardinals (who lost their final three games and fell to third place in the final standings) andNew York Giants (who lost their finale31–3 to theLos Angeles Rams; a Giants victory would have given New York the NFC East title based upon a better division record and forced a coin toss between the Cowboys andDetroit Lions for the wild card playoff spot).

In the playoffs, Dallas defeated Detroit5–0 in sunny weather at theCotton Bowl, with a field goal and a safety.^[18] Later, the Cowboys overcame theSan Francisco 49ers in the NFC championship game,17–10, aided by Thomas' 143 rushing yards, along with interceptions by Renfro and Jordan late in the third quarter that were both converted into touchdowns.^[19]

Meanwhile, the Colts advanced to the Super Bowl by beating theCincinnati Bengals17–0 and theOakland Raiders27–17 in the playoffs at Memorial Stadium.^[20][21]

For the Colts, Super Bowl V represented a chance to redeem themselves for their humiliating loss to theNew York Jets inSuper Bowl III. Volk commented, "Going to the game a second time took away some of the awe. I think we were able to focus better. There was no way we were going to let ourselves get beat again."^[12]

Meanwhile, the game was a chance for the Cowboys to lose their nickname of "next year's champions" and their reputation of "not being able to win the big games". In the past five seasons, Dallas had won more games, 52 of 68, than any other professional football team, but they had yet to win a league title. The Cowboys had chances to go to the first two Super Bowls, but narrowly lost to theGreen Bay Packers in both the1966 and1967 NFL Championship games. In the 1966 title game, the Cowboys failed to score a potential tying touchdown on four attempts starting from the Packers two-yard line on the game's final drive. Then in the 1967 title game (the"Ice Bowl"), the Cowboys lost because they allowed the Packers to score a touchdown with sixteen seconds left in the game.

As the designated home team, Dallas was forced to wear its blue jerseys for the Super Bowl under rules in place at the time, which did not allow the home team its choice of jersey color, unlike the regular season and playoff games leading up to the Super Bowl. Dallas had not worn its blue jerseys at home since1963, as Cowboys general managerTex Schramm opted to have the team wear white at home in order to present fans with a consistent look. The Cowboys wore their blue jerseys twice during the 1970 season, losing 20–7 atSt. Louis in week three and winning 6–2 atCleveland in week 13. The designated home team was first allowed its choice of jersey color forSuper Bowl XIII, allowing the Cowboys to wear white vs. thePittsburgh Steelers.

Gambling establishments had the Colts as 2 ½ point favorites and projected 36 total points scored.^[22][23]

Vice PresidentSpiro Agnew, a Colts fan since the team began playing in Baltimore in 1953, attended the game.^[24] Agnew wasGovernor of Maryland prior to hiselection asRichard Nixon's running mate in1968. Nixon himself was a huge football fan and had a vacation home inKey Biscayne, approximately ten miles from the Orange Bowl.Also in attendance was boxing great Muhammad Ali, who signed autographs for many young fans. Ali was in south Florida training for his March 8heavyweight championship fight vs.Joe Frazier inNew York City.

Kickoff for this game was at 2:00 pm, making it the earliest starting time in the Eastern Time Zone in Super Bowl history, and one of only three Super Bowls to start in the morning for viewers in the Pacific Time Zone (the others wereSuper Bowl VI inNew Orleans andSuper Bowl X in Miami).

The game was broadcast in theUnited States byNBC withplay-by-play announcerCurt Gowdy,color commentatorKyle Rote, andsideline reporterBill Enis.

Although the Orange Bowl was sold out for the event, unconditionalblackout rules in the NFL in the era prohibited the live telecast from being shownin the Miami area. The blackout was challenged in Miami-Dade District Court by attorneyEllis Rubin, and although the judge denied Rubin's request since he felt he did not have the power to overrule the NFL, he agreed with Rubin's argument that the blackout rule was unnecessary for the Super Bowl.^[25] The game was also the first Super Bowl to be carried live in the state ofAlaska, thanks to NBC's then-parent companyRCA acquiring theAlaska Communications System from theUnited States Air Force.^[26]

The video of the complete original broadcast, up untilChuck Howley's second interception, the first play of the fourth quarter, exists; however, the rest of the fourth quarter is missing from network vaults. The complete audio, including the post-game, does exist. Broadcast excerpts of the crucial fourth-quarter plays, recovered from the Canadian feed of NBC's original, also exist and circulate among collectors. (Two different NFL Films game compilations also cover the fourth-quarter plays, in part.)

46.04 million people in the US watched the game on television, resulting in a rating of 39.9 and a market share of 75.^[27]

The bands fromSouthern University andSoutheast Missouri State College performed before the game, whiletrumpeter Tommy Loy played the national anthem. Loy also played the anthem before every Cowboys' home game from the mid-1960s until the late-1980s. TheSoutheast Missouri State Golden Eagle Band was featured during the halftime show along with singerAnita Bryant.

The game had one of the first planned jet fly-bys. The fly-by, which was supposed to happen right at the end of the national anthem, ended up coming 5 minutes after the anthem had ended.

This was the third consecutive (and final) Super Bowl to feature theVince Lombardi Trophy on the 50-yard line. Originally the trophy was supposed to be painted gray, but the league changed it to silver which led to problems washing it out of the poly turf surface.

TheSuper Bowl V halftime show was headlined by the Southeast Missouri State Marching Band, withAnita Bryant as a guest.Up with People were also included as performers.^{[28][29][30][31]}

This was the third time that the Southeast Missouri State Marching Band had performed at theMiami Orange Bowl (venue of Super Bowl V), having previously performed during the halftime of the 1965 and 1969Orange Bowl games.^[32] The band was directed by LeRoy Mason.^[32] During their stay in Miami for the game, the band was accommodated at theMcAllister Hotel.^[32]

During the roughly 13-minute performance,floats representing each of the league's 26 teams were utilized.^[32] Members of two high school bands were utilized to form a geographic outline of the United States.^[32]

In the performance, Bryant, standing on a float, sang, "Battle Hymn of the Republic".^[32][33] The arrangement of this song was created by her musical director Charles Bird, and had been created for the band to accompany her. It had been adapted from a previous recording Bryant had done of the tune.^[32]

The first three possessions of Super Bowl V ended quietly with each team punting after athree-and-out. Then, after a facemask penalty on Dallas during a punt back to Baltimore for the second time, the Colts started their second drive on their own 47-yard line, but on the first play, Cowboys linebackerChuck Howley intercepted a pass from Colts quarterbackJohnny Unitas and returned it 22 yards to the Colts' 46-yard line, the first of 11 combined turnovers committed by both teams. The Cowboys failed to take advantage of the turnover, with a 15-yard holding penalty 10 yards behind the line of scrimmage pushing them back to a 3rd-and-33 situation. FullbackWalt Garrison could only gain 11 yards on the next play, forcing Dallas to punt. However, Colts punt returner/cornerbackRon Gardin fumbled the return, and the loose ball was recovered by Cowboys safetyCliff Harris at the Colts' 9-yard line. Baltimore managed to keep Dallas out of the end zone, forcing them to settle for kickerMike Clark's 14-yard field goal to establish a 3–0 lead.

After a Colts punt, which they failed to keep from reaching the end zone, Cowboys quarterbackCraig Morton completed a 14-yard pass to running backDan Reeves, followed by a 41-yard pass to wide receiverBob Hayes (Morton's longest pass of the game) to reach the Colts' 12-yard line, with a roughing the passer penalty on Colts defensive tackleFred Miller adding 6 yards (half the distance to the goal), but Dallas was denied the end zone by the Baltimore defense for a second time. LinebackerTed Hendricks deflected Morton's pass on first down, and running backDuane Thomas was tackled for a 1-yard loss on second down by cornerbackJim Duncan.

At the start of the second quarter, Morton was flagged for intentional grounding on third down while trying to avoid a sack by defensive tackleBilly Ray Smith, pushing the Cowboys back to the 22-yard line and forcing them to settle for Clark's 30-yard field goal, stretching the score to 6–0.

On their next possession, the Colts offense got a break. After two straight incompletions to open the drive, Unitas uncorked a pass to wide receiverEddie Hinton that was both high and behind the receiver. The ball ricocheted off Hinton's hands, was tipped by Cowboys cornerbackMel Renfro,^[34] then landed in the arms of tight endJohn Mackey, who sprinted 75 yards for a touchdown. The Cowboys subsequently blocked kickerJim O'Brien's extra point attempt to keep the score tied at 6–6, with O'Brien later saying that he was "awfully nervous" and hesitated a second too long before kicking it.^[10]

After the next three possessions ended in punts, Cowboys linebackerLee Roy Jordan forced a fumble on Unitas, and defensive tackleJethro Pugh recovered the loose ball at the Baltimore 28. Dallas capitalized on the turnover in three plays; Thomas rushed for 4 yards, then Morton completed a 17-yard pass to Reeves, followed by a 7-yard touchdown pass to Thomas to establish a 13–6 lead. The Colts reached the Cowboys' 37 on their next drive, but turned the ball over yet again, with Unitas unleashing a fluttering interception to Renfro while taking a fierce hit by defensive endGeorge Andrie. Unitas was knocked out of the game permanently on the play with a rib injury and was replaced byEarl Morrall, who was widely blamed for the Colts' loss to theNew York Jets inSuper Bowl III. The Cowboys, starting from their own 15, were unable to score any points off the turnover. An offensive pass interference penalty on Hayes forced Dallas to punt. Starting from their own 48-yard line, the Colts offense, now led by Morrall, began to gain momentum. Morrall completed a 26-yard pass to Hinton, followed by a 21-yard pass to wide receiverRoy Jefferson. A personal foul penalty on Jordan put the ball on the Dallas 2-yard line with less than two minutes remaining in the half and giving Baltimore a chance to tie the game. However, the Cowboys defense stiffened. Colts running backNorm Bulaich was stuffed on three consecutive rushing attempts from inside the 2-yard line. The Colts elected to convert fourth down, but Morrall threw a pass intended for tight endTom Mitchell that fell incomplete, turning the ball over on downs and maintaining Dallas' 13–6 lead to end the half.

The second half was a parade of turnovers, sloppy plays, penalties, and missed opportunities. Baltimore's defense also held Dallas' offense scoreless for the rest of the game.

Duncan fumbled the opening kickoff while running into Cowboys running backClaxton Welch, and Dallas recovered the ball at Baltimore's 31. Then the Cowboys drove to the Colts' 2-yard line with the chance to take a two-score lead, but linebackerMike Curtis punched the ball loose from Thomas before he could cross the goal line, and the Colts took over at their own 1 as Duncan was credited with the recovery–-a controversial call because when the resulting pile-up was sorted out, Dallas centerDave Manders was seen holding the ball. The energized Colts then drove to the Cowboys' 44-yard line, with Morrall completing a 26-yard pass to wide receiverSam Havrilak, but came up empty when O'Brien's 52-yard field goal attempt fell short of the goal posts. However, instead of attempting to return the missed field goal, Renfro allowed it to bounce inside the Cowboys' own 1-yard line where it was downed by Colts centerTom Goode (NFL rules prior to 1974 allowed a field goal that fell short of the goal posts to be downed just like a punt; that rule is still in effect in high school football). "I thought it would carry into the end zone", Renfro explained after the game.^[35]

Dallas, backed up to their own end zone, punted after a three-and-out. The Colts would have received the ball inside Dallas territory following the punt, but a clipping penalty on Baltimore running backJack Maitland pushed the Colts back to their own 39 to begin the drive. Two plays later, however, Morrall completed a 45-yard pass to running backTom Nowatzke to reach the Cowboys' 15-yard line.

However, three plays later, on the first play of the fourth quarter, Morrall threw an interception to Howley in the end zone to preserve the Cowboys' 13–6 lead.^[36]

After forcing the Cowboys to punt, the Colts regained the ball on their own 18-yard line, still trailing 13–6. Aided by a pass interference penalty on Dallas safetyCharlie Waters and a 23-yard pass from Morrall to Jefferson, the Colts advanced into Dallas territory. A second pass interference penalty, which was called on defensive backCornell Green, gave the Colts a first down at the Dallas 39-yard-line. An 8-yard run by Nowatzke moved the ball to the 31-yard line. The Colts then attempted to fool the Cowboys with aflea-flicker,^[10][12][37] resulting in one of the oddest plays in Super Bowl history. Havrilak took a handoff and ran right, intending to lateral the ball back to Morrall, but Pugh stormed into the backfield and prevented him from doing so. Havrilak (who played quarterback atBucknell University) then threw a pass intended for Mackey, but it was caught instead by Hinton, who promptly took off for the end zone. However, Green stripped Hinton from behind at the 11, and the loose ball bounced wildly into the end zone, evading recovery attempts by six different players until it was eventually pushed through the back of the end zone for a touchback, thus returning the ball to the Cowboys at their 20.

Three plays after the turnover, Morton threw a pass that was deflected by Garrison and intercepted by Colts safetyRick Volk, who returned the ball 30 yards to the Cowboys' 3-yard line before being tackled by wide receiverReggie Rucker (Morrall later referred to that play as the play of the game).^[12] Two plays later, Nowatzke scored on a 2-yard touchdown run, tying the game at 13–13. (O'Brien says he was much calmer and more confident on this extra point than on the first one, which was blocked.)

The next two possessions ended in traded punts, with the Cowboys eventually taking over in excellent field position at the Colts 48-yard line with less than two minutes left in the game.

On the second play of this potential game-winning drive, a 15-yard holding penalty on Cowboys offensive tackleRalph Neely on the Dallas 42-yard line, which was a spot foul, pushed the Cowboys all the way back to their own 27-yard line (the NFL did not reduce the penalty for offensive holding to 10 yards until 1974).^[38] Then, on 2nd-and-35, Morton threw a pass that slipped through the hands of Reeves and bounced for an interception into the arms of Mike Curtis, who then returned the ball 13 yards to the Cowboys' 28-yard line.

Two plays later, with nine seconds left in the game, O'Brien kicked the go ahead 32-yard field goal, giving Baltimore their first lead of the game, 16–13.^[39] O'Brien says he was "on automatic" and was so calm and concentrating so hard that he didn't hear anything and saw only the ball.^[10] After the field goal, in an enduring image, Cowboys defensive tackleBob Lilly took off his helmet and hurled it through the air in disgust.

The Cowboys received the ball again on their own 40 with one second remaining after O'Brien's ensuing squib kick, but Morton's pass to Hayes was intercepted by safetyJerry Logan at the Baltimore 29, and the Colts were victorious.

Morrall was the top passer of the game, with 7 out of 15 completions for 147 yards, with 1 interception. Before being knocked out of the game, Unitas completed 3 out of 9 passes for 88 yards and a touchdown, with 2 interceptions. Morton completed more passes than Morrall and Unitas combined (12), but finished the game with 118 fewer passing yards (127), and was intercepted 3 times (all in the fourth quarter). Mackey was the top receiver of the game with 2 receptions for 80 yards and a touchdown. Nowatzke was the Colts' leading rusher with 33 yards and a touchdown, while also catching a pass for 47 yards. Dallas running backWalt Garrison was the leading rusher of the game with 65 rushing yards, and added 19 yards on 2 pass receptions.

Referencing the numerous turnovers, Morrall said, "It really was a physical game. I mean, people were flying into one another out there."^[12] "It was really a hard-hitting game," wrote O'Brien. "It wasn't just guys dropping the ball. They fumbled because they got the snot knocked out of them."^[10] Said Tom Landry:

I haven't been around many games where the players hit harder. Sometimes people watch a game and see turnovers and they talk about how sloppy the play was. The mistakes in that game weren't invented, at least not by the people who made them. Most were forced.^[12]

"We figured we could win if our offense didn't put us into too many holes", said 35-year-old Colts linemanBilly Ray Smith, who was playing in his last NFL game, "Let me put it this way, they didn't put us into any holes we couldn't get out of".^[40]

Colts defensive endBubba Smith would later refuse to wear his Super Bowl V ring because of the "sloppy" play.^[41] In a similar action, Cowboys linebackerChuck Howley was named the Super Bowl MVP, despite being on the losing team, but Howley initially refused to accept the award because he stated that it was meaningless to him since his team lost. He reluctantly accepted the honor since it included the awarding of a brand-new station wagon that he decided to use as a gift for his wife. During the game, Howley recorded two tackles and two interceptions, one of which he returned for 22 yards.

Don McCafferty became the first rookie head coach to win a Super Bowl. The feat was not repeated untilGeorge Seifert led theSan Francisco 49ers to victory inSuper Bowl XXIV. McCafferty was also the first Super Bowl-winning coach who did not wear coat and tie, opting for a short-sleeved T-shirt with a mock turtleneck.

This Super Bowl would also start a trend with the team that lost the game would come back the next year and win it. Dallas lost this game but they would come back and win it all the next year inSuper Bowl VI while their opponents, theMiami Dolphins, lost that game, and would go on to winSuper Bowl VII the following season.

Two rule changes that were adopted before the1974 season were:

• When the defensive team commits an illegal use of hands, arms, or body foul from behind the line of scrimmage, the penalty will be assessed from the previous spot instead of the spot of the foul.
• The penalties for offensive holding, illegal use of hands, and tripping were reduced from 15-yards to 10-yards.

These would have reduced the severity of the two Dallas offensive holding penalties in Super Bowl V.^[42][43]

This was the first and only Super Bowl where the Trophy presentation was done by somebody other than the commissioner, in this case,Marie Lombardi the wife of recently deceased coachVince Lombardi. Super Bowl V also marked the debut of the newly renamed Vince Lombardi Trophy.

Sources:The NFL's Official Encyclopedic History of Professional Football, (1973), p. 149, Macmillan Publishing Co. New York, NY, LCCN 73-3862,NFL.com Super Bowl V,Super Bowl V Play Finder Bal,Super Bowl V Play Finder Dal

¹Completions/attempts²Carries³Long gain⁴Receptions⁵Times targeted

The following records were set or tied in Super Bowl V, according to the official NFL.com boxscore,^[46] the 2016 NFL Record & Fact Book^[47] and the ProFootball reference.com game summary.^[48] Some records have to meet a required minimum number of attempts in order to be recognized.^[47] The minimums are shown (in parentheses).

Source:^[49][50]

Hall of Fame‡

• Referee:Norm Schachter #56 second Super Bowl (I)
• Umpire: Paul Trepinski #22 first Super Bowl
• Head Linesman:Ed Marion #26 first Super Bowl
• Line Judge: Jack Fette #39 first Super Bowl
• Back Judge:Hugh Gamber #70 first Super Bowl
• Field Judge: Fritz Graf #34 first Super Bowl
• Alternate Referee:Jack Reader #42 worked Super Bowls I and III as a Back Judge. Named NFL Assistant Director of Officiating in 1974.
• Alternate Umpire:Pat Harder #88 never had an on-field assignment in a Super Bowl. Alternate Umpire for Super Bowl XVI

Note: A seven-official system was not used until 1978, also Back Judge and Field swapped titles in 1998.

• Super Bowl V: De-Noised & Color-Corrected Broadcast. Dave Volsky's Back Door via YouTube.com, June 8, 2023.(Video.)
• Super Bowl V Box Score atPro Football Reference
• Super Bowl official website
• 2006 NFL Record and Fact Book. Time Inc. Home Entertainment. July 25, 2006.ISBN 1-933405-32-5.
• Total Football II: The Official Encyclopedia of the National Football League.HarperCollins. July 25, 2006.ISBN 1-933405-32-5.
• The Official NFL Encyclopedia Pro Football. NAL Books. 1982.ISBN 0-453-00431-8.
• The Sporting News Complete Super Bowl Book 1995. February 1995.ISBN 0-89204-523-X.
• Pro Football Stats, History, Scores, Standings, Playoffs, Schedule & Records – Large online database of NFL data and statistics

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