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Super Bowl LX

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From Wikipedia, the free encyclopedia

2026 National Football League championship game
"2026 Super Bowl" redirects here. For the Super Bowl at the completion of the 2026 season, seeSuper Bowl LXI.

Super Bowl LX
DateFebruary 8, 2026
StadiumLevi's Stadium
Santa Clara, California
Ceremonies
Halftime showBad Bunny[1]
TV in the United States
NetworkBroadcast:
NBC
Telemundo (Spanish)
Streaming:
Peacock
NFL+
Radio in the United States
NetworkWestwood One

Super Bowl LX is an upcomingAmerican football championship game of theNational Football League (NFL) for the2025 season. The game will be played atLevi's Stadium inSanta Clara, California.

It will be the thirdSuper Bowl to be held in theSan Francisco Bay Area and the second at Levi's Stadium, the first beingSuper Bowl 50 a decade prior. The game is planned to be televised nationally byNBC.[2]

Background

Host selection

Levi's Stadium inSanta Clara, California, the venue of the game.

The league has made all decisions regarding hosting sites fromSuper Bowl LVII (held in February 2023) onward. There is no bidding process per site. The league selects a potential venue unilaterally, the chosen team puts together a hosting proposal, and then the league owners vote to determine whether it is acceptable.[3]

On May 22, 2023, the NFL announced that Super Bowl LX would be played atLevi's Stadium, home of theSan Francisco 49ers.[4]

Logo

As has been tradition sinceSuper Bowl LVI, the Super Bowl logo includesRoman numerals featuring imagery from the host city/region. For Super Bowl LX, the logo was revealed on February 9, 2025, in a social media post by game broadcasterNBC Sports following the conclusion ofSuper Bowl LIX,[5] ahead of a formal unveiling at a post-game press conference inNew Orleans the next day.[6] The Roman numerals have aCMYK theme, incorporatingBay Area landmarks such as theSan Francisco skyline, theGolden Gate Bridge, andredwood trees. It was suggested that the use of multiple colors was intended to deter a conspiracy theory that the colors in the Super Bowl logo represented the teams that would be playing in it.[6]

Super Bowl week events

TheSuper Bowl Experience will be hosted byMoscone Center.[7]

In October 2025, it was announced that the2026 Pro Bowl Games would be held on the Tuesday prior to the Super Bowl at Moscone Center, downsizing the event and integrating it into the Super Bowl's festivities.[7]

Broadcasting

United States

Television

Super Bowl LX is scheduled to be televised byNBC. It will be the third Super Bowl to be broadcast as part of the 11-yearNFL television contract, which allows a four-year rotation betweenCBS,Fox, NBC, andABC/ESPN. Under this rotation, the league awarded NBC the Super Bowl during the same years it hasits Winter Olympics coverage. Super Bowl LX will be the second time afterSuper Bowl LVI that the game is scheduled on a date that falls within the date range of an ongoing Olympics event (and the third that the date will be on an Olympic year and for both events to be scheduled to air on the same network), the2026 Winter Olympics inMilan andCortina d'Ampezzo, Italy.[2][8] As it has in previous years, NBC will offer bundled packages ofcommercial slots covering the Super Bowl, Olympics and (new for 2026) theNBA All-Star Game.[9] It is charging a base rate of $7 million for a 30-second advertisement, even with the price Fox had initially offered the previous year.[10][2]

Streaming

The game is planned to be streamed live onPeacock, as well asNFL+ via mobile devices.[2]

Radio

Westwood One holds the national radio rights to the game.[11]

International

Entertainment

Halftime

Main article:Super Bowl LX halftime show

During a September 2025 interview onToday, commissionerRoger Goodell stated that it was possible thatTaylor Swift could perform at the halftime show, and that he would support it. Swift received attention in the NFL for her high-profile relationship withKansas City Chiefs tight endTravis Kelce, with their engagement announcement in August 2025 fueling rumors that she would be performing.[13] In late September, the league refused Swift's demand for two things that the NFL does not normally grant to Super Bowl halftime show performers: a substantial appearance fee and full ownership of the show's footage. Music insiders stated that Swift had the higherbargaining power to demand more concessions from the league because she had enough global popularity to no longer need the Super Bowl exposure.[14] This is reportedly the third time in four years that Swift has refused to perform the halftime show, following her previous rejections of offers to headline Super BowlsLVII andLVIII.[15][16] Shortly after Swift's rejection of the gig was made public, it was later announced that Puerto Rican rapper and singerBad Bunny would headline the show.[17] This will be Bad Bunny's second appearance in the Super Bowl halftime show, as he had previously performed as a guest in theSuper Bowl LIV halftime show headlined byShakira andJennifer Lopez.[1]

References

  1. ^abRys, Dan (September 28, 2025)."Bad Bunny to Headline 2026 Super Bowl Halftime Show".Billboard.Archived from the original on September 29, 2025. RetrievedSeptember 28, 2025.
  2. ^abcdSherman, Alex; Young, Jabari (March 18, 2021)."NFL finalizes new 11-year media rights deal, Amazon gets exclusive Thursday Night rights".CNBC. RetrievedJune 11, 2024.
  3. ^Teope, Herbie (May 23, 2018)."Arizona, New Orleans chosen as Super Bowl hosts".NFL.com.NFL.Archived from the original on February 2, 2020. RetrievedMay 23, 2018.
  4. ^Baca, Michael (May 22, 2023)."Niners' Levi's Stadium approved as site for Super Bowl LX in 2026".NFL.com. RetrievedJune 11, 2024.
  5. ^Lind, Andrew (February 10, 2025)."First Look at Super Bowl LX Logo, Played at Santa Clara in 2026".SportsLogos.Net News. RetrievedFebruary 12, 2025.
  6. ^abBreech, John (February 10, 2025)."NFL unveils logo for Super Bowl 60 at Levi's Stadium, and here are the colors for you conspiracy theorists".CBSSports.com. RetrievedFebruary 12, 2025.
  7. ^abFurtado, Noah (October 22, 2025)."Pro Bowl to be played at S.F.'s Moscone Center in lead-up to Super Bowl LX".San Francisco Chronicle. RetrievedOctober 25, 2025.
  8. ^Reedy, Joe (February 6, 2022)."Super Bowl/Olympics Sunday about to become routine for NBC".Associated Press. RetrievedFebruary 15, 2022.When the NFL's 11-year television contract starts in 2023, NBC's spot in the Super Bowl rotation lines up the same year as the Winter Olympics.
  9. ^Steinberg, Brian (January 29, 2025)."Super Bowl Ad Prices Top $8 Million as Surge Fuels Fox Sales".Sportico.com. RetrievedJanuary 30, 2025.
  10. ^Steinberg, Brian (March 24, 2025)."NBC Seeks $7 Million for 2026 Super Bowl Commercials in Early Ad Talks (EXCLUSIVE)".Variety. RetrievedMarch 24, 2025.
  11. ^Lucia, Joe (March 28, 2022)."Westwood One has a new deal with the NFL, with all primetime games available for free in the NFL app".Awful Announcing. RetrievedJune 12, 2024.
  12. ^"Globo e NFL anunciam parceria para transmissões no Brasil".TV Globo (in Brazilian Portuguese). August 26, 2025. RetrievedAugust 26, 2025.
  13. ^Barron, Tory (September 3, 2025)."The Life of a (halftime) Showgirl? Roger Goodell says Taylor Swift a 'maybe' for Super Bowl LX".ESPN.com. RetrievedSeptember 14, 2025.
  14. ^"Taylor Swift out of 2026 Super Bowl halftime show".WCNC. September 26, 2025. RetrievedSeptember 18, 2025.
  15. ^Bonner, Mehera (August 24, 2023)."Taylor Swift Won't Do the 2024 Super Bowl Halftime Show for Several Very Specific Reasons".Cosmopolitan. RetrievedSeptember 26, 2023.
  16. ^Strauss, Matthew; Arcand, Rob (September 24, 2022)."Taylor Swift Turns Down Offer to Play 2023 Super Bowl Halftime Show".Pitchfork. RetrievedSeptember 25, 2022.
  17. ^"Bad Bunny to Headline 2026 Super Bowl LX Halftime Show".WCNC. September 28, 2025. RetrievedSeptember 28, 2025.

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