 | ||||
| Part of | Super Bowl LIV | |||
|---|---|---|---|---|
| Date | February 2, 2020 (2020-02-02) | |||
| Location | Miami Gardens, Florida, U.S. | |||
| Venue | Hard Rock Stadium | |||
| Headliner | ||||
| Special guests | ||||
| Sponsor | Pepsi | |||
| Director | Hamish Hamilton | |||
| Producers | ||||
| Super Bowl halftime show chronology | ||||
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TheSuper Bowl LIV halftime show, officially known as thePepsi Super Bowl LIV Halftime Show, took place on February 2, 2020, atHard Rock Stadium inMiami Gardens, Florida, as part ofSuper Bowl LIV. It was televised in the U.S. byFox.[1] It was co-headlined byJennifer Lopez andShakira, and included guest appearances byBad Bunny,J Balvin, and Lopez's daughter Emme Muñiz.[2][3][4]
The halftime show received critical acclaim including fourPrimetime Emmy nominations, winning one. It was also received many other awards, winning "Best Live Performance" at the 2021Premios Nuestra Tierra credited toShakira.
In August 2019, it was announcedJay-Z's companyRoc Nation had entered a deal with the NFL for him and his company to produce the halftime show[5] in the wake of his and others' backlash against the previous year's musical actsMaroon 5 andTravis Scott seen as strikebreakers to the politics aroundColin Kaepernick.[6][7][8]
On September 26, 2019, the selection ofShakira andJennifer Lopez to headline the show was announced;[3] according to reports, the selection was intended to reflect theLatin culture of the host city Miami.[9] This was the third timeLatin music artists headlined the Super Bowl halftime show;Gloria Estefan headlined both theSuper Bowl XXVI halftime show in 1992 and theSuper Bowl XXXIII halftime show in 1999.[9] For months, rumors Lopez might be chosen as a halftime show act had circulated; she had expressed her interest in doing so in July 2019.[10]Jon Pareles of theNew York Times also wrote in his review of the show that booking the two "steered the halftime show away from black-and-white racial tensions and toward the joys of motion and seduction."[8] Multiple big acts have paired before:Aerosmith andNSYNC in 2001 andColdplay,Beyoncé, andBruno Mars in 2016.[11]
Roc Nation served as producers and creative directors of the show;[12] their producers included Dan Parise.[13]Ricky Kirshner served as the show's executive producer[12][14] andHamish Hamilton served as director.[12][14]
Adam Blackstone, the musical director of the show noted that the show intends to cement what both women represent. Calling Shakira a "global phenomenon" he says he had to think about the singer's global fan base. For Jennifer, he says the intentions were to represent her as an icon in acting, music, and dance. His vision and mission were to make the two acts feel cohesive and a part of the same show.[15]
Tabitha and Napoleon D'umo served as the creative directors and choreographers for Lopez's half of the show,[14][16] which included approximately 130 dancers.[16] which was choreographed by Tabitha D'umo andParris Goebel.[14][16] Jaquel Knight, Nadine Eliya, and Maite Marcos were the creative directors and choreographers of Shakira's half.[14] In mid-January, the producers announced they would recruit approximately 600 field team members to assist with the performance.[17] Ultimately, 670 team field members were enlisted.[14]
Among the equipment used for the show were 565 ROE CB5 tiles, 8 Brompton SX40 4K LED processors, 22 Brompton Tessera XD data distribution boxes using 8xoptical fiber runs, 4 4K video feeds—two main and two for backup—and 8 LED techs.[14] Thepyrotechnics for the show used 5,350 pieces of product, which were launched from 32 roof locations and 16 special locations, using 80 firing modules. A FireOne control system was used.[18] Twenty-four 30W Arctos Systems lasers were used in the show.[18]
Reviewer Chris Willman ofVariety wrote "Costumers deserve almost as much credit as the choreographers here."[11] Shakira's set had three costume changes; each piece was custom-made by Norwegian designer Peter Dundas.[19] Her first was a red, croppedbustier with a cross-straps top that was paired with a removable corset and fringed skirt, each of which were covered with 123,000Swarovski crystals in three shades of red.[19][20] This was paired with crystal-accented leather cuffs and knee-high boots that were made by the designer Daniel Jacob.[20] The boots were covered with 30,000 Swarovski crystals and took ten days to create.[19] Shakira then made a mid-performance costume change to reveal a fringed, feathered skirt that was previously hidden under asarong.[19] Her final costume was an entirely new ensemble consisting of abomber jacket covered in goldsequin embroidery and gold-and-white Swarovski crystals on a matching gold sequincrop top, which she wore with matching high-waistedhot pants and Dundas-customizedAdidas Superstar sneakers.[20]
Lopez's stylists were Rob Zangardi and Mariel Haenn, her makeup artist was Scott Barnes, and her hairstylist was Chris Appleton.[21] Her set involved five costume changes; all of her looks and those of her dancers were custom-designed byVersace and approved byDonatella Versace:[21] Lopez was the face of Versace's Spring 2020 campaign.[22] Haenn noted; "Every look has to be layered one on top of the other because she never really leaves the stage".[21] Lopez's first outfit was a Swarovski crystal-and-gold-studded,biker-inspired black leather Medusabodysuit paired with a pink satinball gown skirt.[20] Her backup dancers also wore black leather biker jackets paired with pleated miniskirts trimmed with black lace.[20] During the set she tore off her skirt to reveal black leatherchaps.[20] Lopez later took off this outfit to reveal a custom-made body-hugging silvercatsuit coated in crystals and tiny mirrored panels.[20] She next changed into a metal-mesh-and-crystal-fringed bustier with bondage-harness details, topped by a feather cape around her shoulders that depicted theU.S. flag on the outside and thePuerto Rican flag on the inside.[20] Lopez later revealed that the Puerto Rican flag's inclusion in the show was a secret, "The flag — I didn't even show it to anybody until the last minute because I didn't want anybody telling me I couldn't do it", adding: "I just had the American flag on the outside and during rehearsals".[23]
| External videos | |
|---|---|
 Full Super Bowl LIV halftime show. on YouTube |
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Shakira, standing on a platform on the stage and wearing a "tiny red sequin dress", opened the show dancing "Dare (La La La)".[24] She started her set with a performance of "She Wolf", surrounded by a group of dancers, the segued into a performance of "Empire", during which she played an electric guitar and included elements of "Inevitable" andLed Zeppelin's "Kashmir".[24] She then wrapped a rope around her wrists, sang part of the first verse of "Ojos Así", and thenbelly danced to part of "Move" by Said Mrad with added strings.[25] This was followed by a performance of "Whenever, Wherever",[24] after which guest artistBad Bunny joined her on stage. Shakira and Bad Bunny performed a cover of his song "I Like It" then they sang a mash up of Shakira's "Chantaje" and Bunny's "Callaíta" together.[26] In the final section of Shakira's set, she performed "Hips Don't Lie", during which shecrowd surfed,[26] dancedmapalé, and wagged her tongue in an Arabic tradition known aszaghrouta.[27]
Jennifer Lopez then appeared for the beginning of her set wearing a black leather bodysuit.[26] After rising from a "skyscraper-turned-stripper pole",[28] she opened up her performance with a one second sample ofFrankie Cutlass' classic Hip Hop song "Puerto Rico"[29] then "Jenny from the Block" then "Ain't It Funny (Murder Remix)", while backed by dancers.[24] Following a performance of "Get Right", Lopez changed her costume for a "sparkling" catsuit and sang "Waiting for Tonight" whilepole dancing;[26] her pole-dance routine included a "tabletop move with the dancers writhing underneath".[24] She was then joined on stage byJ Balvin, who performed "Que Calor" and "Mi Gente", which weremashed up with Lopez's songs "Booty", "El Anillo" and "Love Don't Cost a Thing" as she danced above.[28][24] Lopez then performed "On the Floor".
Shakira returned to play drums while Lopez's daughter Emme Muñiz appeared on stage to sing "Let's Get Loud" with an excerpt fromBruce Springsteen's "Born in the U.S.A." as Lopez was in front of an all-female choir.[28] During this section of Lopez's set, she wore a feather cape depicting both the Puerto Rican and American flags[28] while children on the field appeared in "cage like structures",[25] which was interpreted as a statement on theU.S.-Mexico border crisis.[25]
Shakira, who was now clothed in a "short golden outfit", subsequently performed "Waka Waka (This Time for Africa)" during a dance routine ofchampeta.[24] Lopez then returned to the stage to perform "Aguanile" byHéctor Lavoe as a "Vegas-style salsa number" and was joined by Colombian salsa dance groupSwing Latino.[24][30] Both of the headlining acts ended their performance with "synchronized shimmies".[26]
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The halftime show was critically acclaimed.Jon Pareles ofThe New York Times lauded the performance, calling it an improvement over theprevious year's halftime. He called the show "a no-nonsense affirmation of Latin pride and cultural diversity in a political climate where immigrants and American Latinos have been widely demonized", called Shakira and Lopez "Latina superwomen, smiling popconquistadoras backed by phalanxes of dancers", and calling the show "euphoria with a purpose".[8] David Bauder of theAssociated Press wrote Lopez and Shakira "infused the Super Bowl halftime show with an exuberance and joy that celebrated their Latina heritage". He also wrote, "Their breathless athleticism matched that of the football players waiting in the locker room" but calledJ Balvin's andBad Bunny's guest appearances "superfluous".[31]Greg Kot of theChicago Tribune wrote, "Prince's2007 Super Bowl performance is still king of halftime, but Shakira and J Lo were certainly the most undeniable performance since then".[32] Bobby Olivier ofNJ.com described the halftime show as "high-octane, relentless Latin pop fun", adding it was "a blazing performance that should challengeLady Gaga andBeyoncé as some of the best halftime sets of the past decade or so".[33]
Chuck Arnold of theNew York Post described the performance as "electric".[34] Greg Evans ofDeadline Hollywood wrote, "In a high-energy mix of music, dance and sequins, Lopez and Shakira (and several teams worth of back-up dancers) delivered a spectacle-style show [that is] not without its statements".[35] Alex Suskind ofEntertainment Weekly said the performance was "a punchy, political, and flat-out electric 14-minute performance that doubled as a salute to Latin culture and celebration of both stars' careers".[36] Patrick Ryan ofUSA Today hailed the performance as "one of the best Super Bowl halftime shows in memory."[37]The Hollywood Reporter called the show the most "lively, and smile inducing" halftime show,[38] while Rosemary Akpan, writing forThe Grammys, called it "a celebration of Latin culture".
There were also criticisms. John J. Moser ofThe Morning Call called it the "sexiest halftime show in memory", but also said it was not the "edgiest or most contemporary" halftime show in recent years.[39] Jeff Miers ofThe Buffalo News wrote, "the Super Bowl halftime show has not really been about music, per se, in a long while. The J-Lo/Shakira throwdown carried that tradition forward, emphasizing spectacle, bombast and flash over music—in this case, an only mildly Latin-flavored pop-dance hybrid".[40] On Shakira's role in the show, Naomi Fry ofThe New Yorker wrote, "she looked and sounded great, moving fleetly between monster bangers". She also wrote, "Lopez's voice isn't her strongest asset, and she spent minutes at a time dancing rather than singing, but her showmanship was unparalleled", calling the pace of her performance "furious."[41] InVibe, Desire Thompson praised Shakira's "cultural homages" which were "the most prominent" during the show, referring to her inclusion ofmapalé,champeta andzaghrouta.[42]
The reaction was more negative particularly among conservative and Christian audiences. Leah Barkoukis ofTownhall.com commented; "If it was a mix of hypersexual entertainment with a bonus political statement you were looking for in Super Bowl LIV's halftime show, then 2020's big game didn't disappoint".[43] EvangelistFranklin Graham said the performance was "showing young girls that sexual exploitation of women is okay".[44][45] Jeanne F. Mancini, president of anti-abortion rallyMarch for Life, said the show was "[e]mbarrassing for everyone [she was] with—looking away, etc".[46] In aUSA Todayop-ed, Gil Smart stated the show "should have come with a parental warning" and that "to some, the show was a joyful, Miami-infused explosion of dance and high-energy music that got you out of your seat ... To others, it looked a lot like softcore porn".[47] Despite this criticism from some conservative outlets, some prominentRepublicans from Florida, including political strategist and commentatorAna Navarro, SenatorsMarco Rubio andRick Scott, and formergovernorJeb Bush, praised the show.[48][49][50] An investigation byDallas-Fort Worth television stationWFAA found viewers filed more than 1,300 complaints to the FCC over the content.[51]
Dee Snider ofTwisted Sister accused the National Football League(NFL) of neglectingheavy metal andhard rock music.[52] However, hard rock acts have made appearances in past Super Bowl halftime shows, such asThe Who,Aerosmith,The Rolling Stones,Tom Petty, andBruce Springsteen.[53][54]
| Publisher | Listicle | Rank | Ref. |
|---|---|---|---|
| NBC Sports | Ranking the 10 Best Super Bowl Halftime Show Performances in NFL History | 8 | [55] |
| Fox Sports | Ranking the 10 Best Super Bowl Halftime Shows of All Time | 3 | [56] |
| The Independent | Super Bowl Halftime Show: The 10 Best Performances | 3 | [57] |
| Rolling Stone | Every Super Bowl Halftime Show, Ranked from Worst to Best | 6 | [58] |
| Los Angeles Times | The 10 Best Latin Music Moments of 2020 | 2 | [59] |
In the United States, the Super Bowl LIV halftime show attracted 103 million viewers, an increase of 4% onthe previous year.[60][61] The viewership was slightly higher than the game itself, which was viewed by an average of 99.9 million television viewers.[62] Social media activity relating to the show showed a significant spike; over 1 milliontweets mentioned Lopez and Shakira, a 431% increase from the previous year's 127,576 mentions ofMaroon 5.[63] Of the 1,114,545 tweets mentioning the show, 69% expressed a positive sentiment; 38% of tweets expressed joy and 8% expressed love.[63] Shakira's name generated over 2.6 million tweets which accumulated more tweets than the Super Bowl as a whole (1.85 million) placing her at number one on trending topics.[64] Herzaghrouta during the show resulted in a viralinternet meme.[65]
Both Lopez's and Shakira's music also experienced increased sales.[66] According to an initial sales report byNielsen Music, the songs performed in the show experienced a 1,013% sales increase in the U.S. on February 2, increasing to 16,000 digital downloads—up from just over 1,000 the previous day.[66] According to Alpha Data, the spike in songs sales was 1,000% and the songs performed increased 1,374% in sales over the previous day, selling more than 17,000 copies.[67] According toNielsen Music, of the songs performed in the show, "Whenever, Wherever" was the bestselling, garnering 4,000 downloads, a 1,194% increase over the prior day. The next-best-selling song was "Hips Don't Lie", which garnered 2,000 downloads, an increase 1,126% over the previous day.[66] Alpha Data also said "Whenever, Wherever" was the biggest-selling of the show's songs in sales on the day of the performance, with 4,000 downloads, a 1,349% increase over the previous day.[67] It also found in regards to all industry-wide song sales on the day of the performance, the song was the third-best-selling song; "Hips Don't Lie" was the fourth-best selling; and "Waka Waka (This Time for Africa)" was the tenth-best-selling song.[67] Alpha Data reported "She Wolf" had a 3,000% increase in sales on the day of the show, the greatest percentage increase of any of the songs performed.[67] It also reported Lopez saw 6,000 in sales of her songs that were included in the show on the day of the performance.[67] "On the Floor" sold 1,600 copies on the day of the performance.[67]
The artists' music also experienced a spike onstreaming platforms.[68] Amazon reportedAmazon Alexa requests for Lopez's music onAmazon Music rose 426% and that requests for Shakira rose 303%.[68] Compared with the previous Sunday, streams of Lopez's tracks on Amazon Music rose 432% while streams of Shakira's tracks rose 150%.[68] OnSpotify, streams for Lopez's music rose more than 335%, and Shakira's music rose by approximately 230%.[68] The song with the greatest increase in streams on Spotify was Shakira's "Empire", with an increase of 2,135%.[68] Alpha Data found that "Hips Don't Lie" was the most streamed of the songs included in the show, with 1.8 million on-demand audio streams on the day of and the day following the performance.[67] "She Wolf" saw a 500% increase in sales in the 24 hours after the show.[67] Alpha Data reported that Lopez's "On the Floor" was streamed 830,000 within 24 hours of the show.[67] As for overall streamsBillboard reported that the song catalogs of the two performers earned 31.1 million on-demand streams (audio and video combined) on Feb 2 and 3 -- up 193% as compared to their streaming sum on Jan 31 and Feb 1 (10.6 million). Lopez's songs amassed 10.1 million streams on Feb. 2–3, up 149% versus the 4.06 million they collected on Jan 31 and Feb. 1. Shakira's songs earned 20.98 million streams on Feb 2 and 3, up 221% as compared to the 6.53 million they earned on Jan 31 and Feb. 1.[69]
Rolling Stone andForbes reported after the broadcast, Shakira's catalog benefited the most across music charts.[67][70] The official video of the show on YouTube had 30 million views in its first 24 hours, entering the top 20 of most viewed videos and topping the channel's "trending" charts in many countries. Within four days, it had over 100 million views and became the seventh-fastest-growing music-related video of all time, and also became the most-watched Super Bowl halftime performance of all time on YouTube, overtaking theSuper Bowl 50 halftime show, which had 82 million views at the time it was overtaken.[68] Shakira was Google's most searched artist in the US in 2020.[71] On June 23, 2021, the posted video reached 210 million views, becoming the only NFL Super Bowl[clarification needed] in history to reach this milestone.
In 2021,TicketSource revealed that the 2020 Super Bowl halftime show starring Shakira and Jennifer Lopez is the world's most popular halftime show in history. Similarly, it is considered as the most popular female performance in history. The show came second to onlyQueen's 1985Live Aid performance as the world's most popular live performance in history.[72] The halftime show is also the most viewed Super Bowl halftime show on YouTube with 323 million views as of March 2025.[73] Peaking with 12.1 million viewers, it is also the most viewed halftime in Canada in history, almost one-third of the country's population.[74]
In July 2023, a wax figure of Lopez based on her opening look during the show was unveiled atMadame Tussauds New York.[75] It features her "sitting atop a replica of the Empire State Building-inspired pole Lopez was perched on in the Super Bowl performance."[76]
A Jennifer Lopez documentary film based on the show titledJennifer Lopez: Halftime was directed byAmanda Micheli. It premiered on the 2022Tribeca Film Festival on June 8 and was released onNetflix on June 14, 2022.[77][78]
Set list adapted fromSports Illustrated andCBS Sports.[79][80]
| Year | Award | Category | Nominee(s) | Result | Ref. |
|---|---|---|---|---|---|
| 2020 | Dorian TV Awards | Best TV Musical Performance | Jennifer Lopez andShakira | Nominated | [86] |
| Primetime Emmy Awards | Outstanding Variety Special (Live) | Ricky Kirshner, Jesse Craine, Jennifer Lopez and Shakira | Nominated | [87] | |
| Outstanding Directing for a Variety Special | Hamish Hamilton | Nominated | |||
| Outstanding Lighting Design/Lighting Direction for a Variety Special | Robert Barnhart, David Grill, Pete Radice, Patrick Brazil and Jason Rudolph | Won | |||
| Outstanding Music Direction | Adam Wayne Blackstone | Nominated | |||
| 2021 | ADG Excellence in Production Design Award | Variety Special | Bruce Rodgers | Nominated | [88] |
| Premios Nuestra Tierra | Best Live or TV or virtual Performance | Shakira | Won | [89] |
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