| Founded | 8 October 2014 (2014-10-08) |
|---|---|
| Founder | Kristina Lunz |
| Location |
|
| Website | www |
StopBild Sexism (German:Schluss mit dem Bild-Sexismus) is a campaign opposing what its organizers describe as theobjectification of women inBild-Zeitung, the most popular newspaper in Germany.[1][2][3] The paper has been criticized by numerous sources over the years for its sexist representations of women.[4][5] The campaign's first aim is to persuade the newspaper to stop publishing photographs of the "Bild-Girl," a topless model. It also asks that the newspaper start reporting on women and women's issues in the same way that it writes about men.[3][6]
StopBild Sexism was inspired by theNo More Page 3 campaign in the UK to persuadeThe Sun newspaper to abandon its practice of publishing images of half-naked women.[7]
The campaign began in October 2014 with a petition posted onChange.org by Kristina Lunz, a postgraduate student at theUniversity of Oxford, asking the Bild's editor,Kai Diekmann, to remove the topless "Bild-Girl" from the publication. The petition was discussed on Twitter under the hashtag #BILDsexism.[2][3][8]
The newspaper stopped publishing topless images on its front page in 2012, but they are still published inside the newspaper and on its website.[5] On 17 September 2014 it published photographs of the cleavages of six well-known German women on its front page, and asked readers to rate them. Sophia Becker, the campaign's social-media manager, cited this as an example of the newspaper's pattern of objectifying women and normalizingsexism.[6][9]
Lunz has described Bild's reporting ofsexual assault andharassment as "sexist andvoyeuristic." She asserts that the tone of outrage found in the publication's frequent reporting of cases of sexual harassment and sexual violence appears to indicate that the anger over violence against women is only superficial, because it is juxtaposed with the publication's frequent use of images of unclothed women.[10] Lunz and Becker said they were inspired by theNo More Page 3 campaign, led by Lucy-Anne Holmes, which asked the editor ofThe Sun newspaper in the UK to voluntarily remove their similarly toplessPage 3 models.[3][7][11]
As of July 2019, the petition had over 58,000 signatures and has been recognized by Diekmann.[11] Campaign supporters include theDeutscher Frauenrat (German Women's Council);[12] Selmin Çalışkan, Secretary General ofAmnesty International in Germany;[13]Angela Kolb [de], justice minister forSaxony-Anhalt; and members of theBundestag (German Parliament)Ekin Deligöz,Katja Dörner,Elke Ferner [de],Britta Haßelmann,Katja Kipping,Sylvia Kotting-Uhl,Renate Künast,Birgit Kömpel [de],Katja Mast,Cornelia Möhring,Ulli Nissen,Sönke Rix,Ulle Schauws andDorothee Schlegel.[14]
It is also supported byMaria Noichl andTerry Reintke, members of theEuropean Parliament;Anke Domscheit-Berg, formerly of thePiratenpartei Deutschland, and several celebrities, including singerJasmin Tabatabai.[14]
Axel Springer SE, the publisher ofBild, has responded to the campaign by issuing a statement of values. These include the importance of mutual respect and maintaining respectful interactions.[15]
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