Stella was a French bicycle manufacturer founded in 1909.[1][2] The company sponsoredLouison Bobet, a French professional cyclist. Bobet won theTour de France in 1953 and 1954 while riding Stella bicycles.[3][4][5]
Stella became the codename for theAtari 2600 becauseJay Miner (the video chip designer) owned a Stella bicycle.[6][7]