.svg){kind=logo} | |
 Staedtler pencil factory inNeumarkt, 2013 | |
| Formerly | Mars Pencil and Fountain Pen Factory (1937) |
|---|---|
| Company type | Private |
| Industry | Stationery |
| Founded | 3 October 1835; 190 years ago (1835-10-03) |
| Founder | J.S. Staedtler |
| Headquarters | , Germany |
Area served | Worldwide |
Key people | Matthias Greiner, Konstantin Czeschka (Managing Directors) |
| Products | |
| Brands | List
|
Number of employees | 3,000 |
| Website | staedtler.com |
Staedtler SE (German pronunciation:[ˈʃtɛtlɐ]) is a German multinationalstationerymanufacturing company based inNuremberg. The firm was founded by J.S. Staedtler (1800–1872) in 1835 and produces a large variety ofstationery products, such aswriting implements (includingtechnical drawing instruments),[1]art materials, andoffice supplies.
Staedtler claims to be the largest European manufacturer ofwood-cased pencils,overhead projector pens,mechanical pencils,leads,erasers, andmodelling clays.[2] Staedtler has over 26 global subsidiaries and nine manufacturing facilities.[3][4] Almost two thirds of the production is in four facilities in Nuremberg, Germany.[4] Some of its products are made inJapan. Its "Noris" line of pencils is extremely common in British schools.[5]
The origins of the brand can be traced to the 17th century, when Friedrich Staedtler took over the full pencil manufacturing process, from the lead to the wood. However, that activity was forbidden by the Council of Nuremberg, which stated that the manufacturing had to be developed by two different experts. Staedtler's work eventually helped to abolish that regulation, thereby facilitating the work of other pencil manufacturers in Nuremberg.[6]
The company was founded by Johann Sebastian Staedtler in 1835 as a pencil factory inNuremberg, but the roots of the company are traced back to 1662, when references to Friedrich Staedtler as a pencil-making craftsman were made in the city annals. Staedtler received permission from the municipal council to produceblack lead,red chalk andpastel pencils in his industrial plant. In 1866, the company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year.[7]
In 1900, Staedtler registered theMars brand, representing theAncient Romangod of war, along with thehead of Mars logo.[8][9] The Mars name was used for some lines of products. Staedtler products were distributed in Italy in the same year. In 1901 the company launched theNoris brand.[6]
In 1922 aUnited States subsidiary was established inNew York,[10] followed four years later by aJapanese subsidiary. In 1937 the name was changed toMars Pencil and Fountain Pen Factory and the product range was expanded to include mechanical writing instruments. In 1949, Staedtler began the production ofballpoint pens, which started to be widely used instead offountain pens (although Staedtler still produces the latter today).
In 1950 propelling pencils (ormechanical pencils) began to be manufactured, the first being made out ofwood. Four years later, the "Lumocolor" brand was registered. This brand was used to design the wide range of Staedtlermarkers. The head of Mars became the Staedtler definitive logo in 1958.[11] This logo has had several style modifications since then, the last in 2001.[7]
In 1962 the company began producingtechnical pens. In 1967 the Italian subsidiary, in Milan, was established. In the 1970s, Staedtler bought the Neumarkt factory, which used to be theEberhard Faber factory. Nevertheless, in 2009 Staedtler sold the rights to the brand "Eberhard Faber" toFaber-Castell, although the company kept the Neumarkt factory, where Staedtler makes wood pencils nowadays.[12]
The company celebrated its 175th anniversary in 2010.[13] Since then,Fimomodelling clay and the Mali, Aquasoft and several other brands have been marketed under the Staedtler name.
Staedtler's products include:Noris,Mars Lumograph (pencils);Mars plastic (erasers);925- series (mechanical pencils),Mars micro (pencil leads);Triplus (fineliners);Textsurfer (highlighters);Lumocolor (markers, colored pencils, etc.)The following table lists all the Staedtler product lines:[14]
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Staedtler has won awards for its products, most recently for the Wopex Graphite Pencils (designed with "Teams Design") and the Triplus line.
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