| St. Louis All-Stars | |
|---|---|
| General information | |
| Founded | 1923 |
| Folded | 1923 |
| Stadium | Sportsman's Park |
| Headquartered | St. Louis, Missouri, United States |
| Colors | Red, white, blue |
| Personnel | |
| Owner | Ollie Kraehe |
| Head coach | Ollie Kraehe |
| Team history | |
St. Louis All-Stars (1923) | |
| League / conference affiliations | |
| National Football League | |
St. Louis All-Stars was a professionalfootball team that played in theNational Football League during the1923 season. The team played atSt. Louis, Missouri'sSportsman's Park.Ollie Kraehe owned, managed, coached, and playedguard for the team.
The idea for the All-Stars came to Ollie Kraehe while he was still a substituteoffensive lineman playing for theRock Island Independents. Kraehe figured that if small towns markets, likeGreen Bay andRock Island, could be successful operating a professional football team, then operating in a larger market likeSt. Louis would bring in even more income. He was a local football hero in St. Louis since he had playedcollege football atWashington University in St. Louis, alongsideJimmy Conzelman, and had captained the 1921 team.
In 1923, NFL PresidentJoe Carr gave Kraehe an NFL franchise. He paid $100 (about $1,600 in 2021) for the franchise and began organizing a team about a month before the 1923 season was to start. He also named his club the "All-Stars", however, he soon discovered that there was a lack ofAll-American talent available. Many of the players were locals who came fromSt. Louis University and Washington University. Kraehe later stated that, "There were some players who didn't want their parents to know they were in the game and some of them used fictitious names". He also admitted that, "there were some who pretended to be All-Americans from the East just to get a chance to play".
One of the most notorious All-American impostors for the All-Stars was a man using the aliasJack "Dolly" Gray. Gray claimed to be the All-Americanend fromPrinceton's 1922 "Team of Destiny;" it soon became obvious that the impostor was not the Princeton end (for one, the man whose identity Gray was trying to steal was actually namedHoward "Howdy" Gray) and was nowhere near as talented. Ollie Kraehe sold Gray to theGreen Bay Packers after a game between the two. Packers chairmanCurly Lambeau believed that he had just acquired Howdy Gray, who would have been by far the All-Stars' best player, but Lambeau soon discovered he had been hoodwinked after watching his new end perform so badly the next game that he addressed Kraehe on the matter. Kraehe told Lambeau that trading away the impostor was meant as a "joke" and that he would return the money paid for Gray to Lambeau.
However some established players likeBub Weller, an all-American fromNebraska, andDick King, an all-American fromHarvard, did play for the team. The All-Stars were big but slow, very much defense-oriented. They would give up only 15 points in their first five games, but on the other hand, they would fail to score atouchdown.
Kraehe also needed a home field for his All-Stars to play. In 1923, theSt. Louis Browns owned Sportsman's Park. Kraehe was able to work out an agreement where the Browns would receive 15 percent of gross revenue, or 20 percent if the gross was more than $10,000. There were two stipulations for using the field. First, the All-Stars could practice on theoutfield grass from October 10 to December 2 only if it did not interfere with the St. Louis University team's practice. The second stipulation ended the All-Stars stadium deal if there was aWorld Series game played in St. Louis (something that did not materialize; for the third straight season, the1923 World Series was played entirely in New York).
The All-Stars began the1923 season with a 25–0 defeat of a team fromMurphysboro, Illinois in a non-league game. For the second game, the All-Stars played theGreen Bay Packers to a scoreless tie atBellevue Park. They followed up with another scoreless tie against theHammond Pros.
However, the All-Stars were losing money. Kraehe lost more than $2,000, as only 719 spectators attended the team's home opener at Sportsman's Park. He blamed the low attendance on rainy weather and the fact that most sports fans were concentrating on theWorld Series being played in New York City. However, the lack of offense from the All-Stars made the St. Louis fans reluctant to spend their money to see a team that had not scored a touchdown in their first four NFL games. The All-Stars lost their second and third NFL games to theCleveland Indians and theMilwaukee Badgers. Both scores resulted in 6–0 losses. The team also lost a fifth game to the Packers in front of a home crowd of only 750. The All-stars held the Packers scoreless for most of the game untilCub Buck kicked a 28-yard field goal to give the Packers a 3–0 win.
Things did take a turn for the better when the All-Stars played theOorang Indians, featuringJim Thorpe, in front of 5,000 fans the following week. The Indians were a popular attraction in the early NFL. They were more of a novelty team and not considered to be very good. This raised the All-Stars' hopes for a victory, or at least a touchdown.Al Casey scored both of St. Louis' touchdowns in a 14–7 All-Stars win. Meanwhile, Thorpe threw a touchdown pass to put the Indians on the scoreboard. The Indians' visit helped ease the team's financial losses.
Two weeks later, The All-Stars played the Milwaukee Badgers in a rematch at Sportsman's Park. The Badgers' Jimmy Conzelman was one of St. Louis' most popular athletes and Kraehe hoped that his presence would put fans in the stands. 2,395 fans paid to see Conzelman and the Badgers win 17–0 (a better crowd than usual, but still below expectations).
Kraehe estimated the financial losses for the All-Stars at $1,300 for the Badgers' game and $6,300 for the season. He was forced to cancel his final NFL game of the season against the Cleveland Indians, as injuries left the All-Stars unable to field a team.
Afterwards, he took what was left of his team toBenld, Illinois, and lost to a local team 9–7. In September 1924, Kraehe sold the All-Stars franchise back to the NFL, who cancelled it.
St. Louis would later become a stop for other NFL teams:
| Year | W | L | T | Finish | Coach |
|---|---|---|---|---|---|
| 1923 | 1 | 4 | 2 | 14th | Ollie Kraehe |