 | This article has multiple issues. Please helpimprove it or discuss these issues on thetalk page.(Learn how and when to remove these messages) (Learn how and when to remove this message)
|
Asporting goods retailer orsporting goods store is a retail business selling sporting and recreational goods, includingsportswear,sporting equipment andrelated general merchandise.[1]
Decathlon, the world's largest sporting good retail chain,[2][3] opened its first store inLille, France, in 1976.[4] It now has about 1700 stores in 60 countries and territories.[5]
The sector contracted globally in 2007 and 2008, due to the loss ofdisposable income during the2008 financial crisis.[6]
The sector contacted again in 2020, outside China, due to restrictions on outdoor and team sports during theCOVID-19 pandemic. Many brands, retailers, and manufacturers failed to return a profit, and many households reduced physical activity due to reduceddisposable income. However, demand for sportwear and indoor fitness equipment remained high.[6] The sector experienced significant growth in the immediate aftermath of the pandemic.[7]
In 2021,McKinsey & Company identified a shift away from conventionalbricks and mortar retail toonline shops requiring more agile supply chains andexperiential retail offering unique experiences.[6] In the United States,Dick's Sporting Goods began trialling concept stores with specialties, or in-store experiences like golf putting green, wellness experts, yoga classes, rock climbing, batting cages, and equipment repair services.[8][9]
In the same report, McKinsey & Company also identified a strong market for sportswear, which was becoming both more lucrative and more competitive. This was partly due to the blurring of lines betweenactive wear andcasual wear.[6]
Also in 2021,Mintel has identified three potential growth areas: women's sporting goods; men's sportswear; and the marketing of premium brands, particularly to parents.[7]
In 2022, research in the United States found consumers were planning to spend less at sporting goods retailers due to risingcosts of living and other prices.[10]
Prominent Sporting goods retailers in the Australia include99 Bikes,Anaconda,Boating Camping and Fishing,Kathmandu,Macpac,Mountain DesignsRebel andSnowys Outdoors.
In China, the sector expanded at an average rate of 16.5% a year from 2015 to 2019. The sector continued to grow in the Chinese market during the COVID-19 pandemic, due to increased physical activity by the country's growing middle class.[6]
In the United States,Walmart andDick's Sporting Goods are the largest sporting goods retailers. Walmart recorded $9.8 billion in sporting goods revenue in 2015; Dick's recorded $6.9 billion in revenue.[11]
Prominent golf equipment retailers in the United States includeWorldwide Golf Shops,Edwin Watts Golf,Golf Galaxy,PGA Tour Superstore, andRock Bottom Golf.
