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| Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | January 2023; 3 years ago (2023-01) |
| Founder | Hilton Worldwide |
| Headquarters | , United States |
Number of locations | 207 (2025)[1] |
| Parent | Hilton Worldwide |
| Website | sparkbyhilton |
Spark by Hilton is a chain of hotels owned byHilton Worldwide. It was announced in January 2023, with the first hotel opening that September, and as of 2025[update] had 18,447 rooms in 207 hotels, all franchised.[1] Spark is a premium economy chain designed to consist primarily of hotel conversions. In addition to units in the United States, Hilton has pursued international development of the brand.
Hilton announced Spark by Hilton in January 2023 as its 19th brand.[2] It marked the company's first venture in the premium economy segment[3] and its first brand intended to be used to convert existing hotel properties. Hilton quoted the cost of converting an existing hotel to Spark at $20,000 to $25,000 a room, a renovation that includes adding minimalist decor and overhauled lobbies. Converting an existing hotel may be cheaper than renovations necessary to maintain a hotel in the midscale segment or necessary for older units of chains such as Hilton'sHampton Inn that no longer meet current standards.[2] Other chains have developed similar concepts targeted at conversions, such as Garner byIHG.[4] Hilton focused on secondary and tertiary markets for Spark, particularly those where its presence was comparatively lacking.[5]
The first Spark by Hilton opened in September 2023, a 120-room formerDays Inn inMystic, Connecticut.[6][7] The prototype was converted by the owners of a nearby Hilton hotel.[7] Other Spark units that opened in the first year of the chain's existence included former locations ofCountry Inn and Suites[8] and Hampton Inn[9] and independent hotels.[10]
Hilton has marketed the Spark brand beyond the United States. The 72-room Spark by Hilton TorontoMarkham in Ontario, Canada, opened in 2024 as its first hotel there; a unit in London opened that same year as the first Spark in Europe;[11] and a location in Austria also had opened by the end of 2024.[12] In 2024, the company struck a licensing agreement with Olive by Embassy, subsidiary of theEmbassy Group, for 150 units in India, primarily in the country's south.[13] Hilton launched Spark in Mexico in February 2025 with a goal of establishing some 25 hotels in the country, with a focus on mid-size and emerging cities.[14]
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