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 The Southern region when it lost its franchise in 1981 | |
| Type | Region oftelevision network |
|---|---|
| Branding | Southern |
| Country | England |
First air date | 30 August 1958; 67 years ago (1958-08-30) |
| Motto | The Station that serves the South |
| TV transmitters | |
| Headquarters | Southampton |
Broadcast area | South andSouth East England |
| Owner | Rank Organisation,Associated Newspapers &D. C. Thomson & Co. |
| Dissolved | 31 December 1981; 44 years ago (1981-12-31) (after 23 years, 123 days) |
Picture format | |
| Affiliation | ITV |
| Language | English |
| Replaced by | Television South |
Southern Television was theITV broadcasting licence holder for theSouth and South-East of England from 30 August 1958 to 31 December 1981. The company was launched as'Southern Television Limited'. However, in 1966, during the application process for contracts running from 1968, the company renamed itself 'Southern Independent Television Limited',[1] a title which was used until 1980 when the company reverted to its original corporate name. Southern Television ceased broadcasting on the morning of 1 January 1982 at 12:43,[2] after a review during the 1980 franchise round gave the contract toTelevision South.
When theIndependent Television Authority (ITA) advertised for applicants to run the south of England station in 1958, Southern Television beat eight other applicants for the contract. Its initial shareholders wereAssociated Newspapers, theRank Organisation and theAmalgamated Press, each holding one third of the company. Associated Newspapers was allowed to remain a shareholder in Southern, only on the condition that it sold its remaining 10% stake inAssociated-Rediffusion to avoid owning parts of two ITV companies; the Amalgamated Press dropped out of the consortium before the station went on air. This led to Associated Newspapers and Rank increasing their stakes to 37.5% each, andD. C. Thomson & Co. Ltd taking the remaining 25%.
Southern Television was the ninth ITA franchise to launch, beginning transmissions on 30 August 1958 at 5:30 p.m. with the first playing ofSouthern Rhapsody, the station theme which was used to begin each day's transmission until 31 December 1981, written by composerRichard Addinsell and performed by theBournemouth Symphony Orchestra, with Addinsell himself conducting. The first presenter on air was continuity announcer Meryl O'Keefe (later to become a BBC announcer); her first on-air announcement was followed by an outside broadcast link-up fronted byJulian Pettifer (later a war correspondent) and a regional news bulletin read by Martin Muncaster.
Other opening night programmes included aFilmed Playhouse drama entitledThe Last Reunion, a preview programme calledComing Shortly, an episode of the American crime dramaHighway Patrol and a networked opening night programme entitledSouthern Rhapsody, starringGracie Fields and theLionel Blair Dancers, televised from the station's studios in a converted cinema in the Northam area of Southampton and the ocean linerCaronia, which was berthed inSouthampton docks.
Regular programmes produced by Southern Television included the regional news magazineDay by Day, presented byCliff Michelmore, Christopher Peacock,Barry Westwood, Peter Clark, and long-serving weather forecasterTrevor Baker;Out of Town, a countryside programme introduced byJack Hargreaves, who would later join Southern Television's board of directors;How, a children's science programme also featuring Hargreaves along withFred Dinenage,Bunty James (later replaced by Marian Davies) andJon Miller;Freewheelers, a children's spy series;Winston Churchill: The Wilderness Years andWorzel Gummidge, starringJon Pertwee as the eponymous walkingscarecrow.Houseparty was a magazine show made in the style of afly on the wall observation of participants' daily get-togethers, with regular guests includingCherry Marshall.[3] Southern Television also produced a programme aimed at the farming community, presented by Mark Jenner,Farm Progress was broadcast at around 10:30 on Sunday mornings. A late-night epilogue was introduced byRoger Royle. Alongside 'Trevor the Weather', weather forecasts were also presented by Cyril Ockenden.[4]
Generally, the company produced more networked children's programmes than shows for adults, scoring a particularly strong seller internationally with an adaptation ofEnid Blyton'sThe Famous Five. Also worth noting was the children's programmeThe Saturday Banana, hosted byBill Oddie (then one ofThe Goodies) which saw the placing of a 20-foot-high (6.1 m)fibreglass banana outside the studios, supported by its peeled 'skin'. Southern also produced the children's game showRunaround which was hosted byMike Reid.
The broadcaster was known for its enlightened classical music broadcasting, including studio concerts by the localBournemouth Symphony Orchestra inMusic in Camera.[5] From 1972, Southern Television broadcast up to two operas fromGlyndebourne each season, some of which have since been issued on DVD.[6]
The Southern Television archive passed to Primetime who were later acquired by Australian companySouthern Star (nowBanijay'sEndemol Shine Australia), which later sold it to Renown Pictures, which shows some of the content on its own channelTalking Pictures TV, including Southernsoap operaTogether;[7] amongst other old film libraries that Renown owns, Euroarts own Southern's music output including its Glyndebourne operas.
In its last three years on the air Southern showed many foreign-language films in its FridayLate, Late Show, including as many as eight byRainer Werner Fassbinder and others byWerner Herzog,Andrzej Wajda,Wim Wenders,Federico Fellini and many more.[citation needed]
The station's original studios were in a converted cinema, the Plaza, in Northam,Southampton.
With the advent of colour in 1969, the company moved to purpose-built new studios next door to the existing site, built on land reclaimed from theRiver Itchen.
The studios at Northam were sold on toTVS in 1981, and sold again by TVS toMeridian Broadcasting in 1992. Meridian relocated to a much smaller office building inWhiteley in 2004, and the site at Northam was sold to developers. The studio complex was demolished in 2010. Blocks of flats have now been erected on the site.
The company also ran production offices and a studio inDover, to serve the eastern part of its region. The studio was opened in 1961, after theITA's VHF Dover television transmitter went into operation the year before.[8] The studio on Russell Street was mainly used for regional news production although some non-news programmes including the long-running rural affairs seriesFarm Progress, feature series and documentaries such asElusive Butterflies andDougalling and the nightly Epilogue (known for years asGuideline) were also produced from Dover.
During Southern's tenure as the ITV franchise broadcaster, the company strived to produce dedicated opt outs for the east of the region – the first British television service of its kind. Southern's South East news team in Dover produced separate bulletins for the area as an opt-out into theDay by Day programme each weeknight. A dedicated South East bulletin was also broadcast afterNews at Ten. More well known to South East viewers wasScene South East, a weekly magazine programme introduced on 9 October 1964 asFriday on Ten (so named due to its transmission on VHF Channel 10), and which replacedDay by Day on Friday nights. Its popularity led to the introduction of a shorterScene Midweek programme on Wednesdays from 1977 onwards. Local commercials specific to the region were also broadcast to the Dover transmitter only, via the presentation control area at the Southampton studios.
Dover-based presenters and reporters included Mike Field, Jeff Thomas, Malcolm Mitchell,Tim Brinton, Simon Theobalds, Arnie Wilson, Jill Cochrane, Derek Williamson, Pat Sloman, David Haigh (editor ofScene South East), Donald Dougall and Mike Fuller. The Dover studio directors were David Pick and Maurice Harper. The floor manager was John Heather and the production assistant was Gillie Slaven. During the transition from Southern TV to TVS, two production secretaries were appointed, Gwenneth Hughes and Denise Hood.
After Southern lost its franchise to TVS, the studios were used to produce the successor's regional news programmes for the South East —Coast to Coast andTVS News. Once TVS's studios in Maidstone were opened, the Dover studios were closed in 1983 and demolished a year later. The site is now a car park.
Unique in ITV and reflecting the area's maritime history the company converted aSecond World Warmotor torpedo boat into a floatingoutside broadcasting unit namedSoutherner.
There were regional offices inMaidstone,Dorchester,Brighton andReading. There were also sales offices at Stag Place, London and Oxford Street,Manchester.
Southern Television's logo is sometimes said to be a compass (with the directional station name and the fact that the bottom point on the logo is longest suggesting a compass pointing south in the direction of Southern Television's service area); however, the general consensus is that it is a star, named after the Southern Star and because Southern Television's final transmission showed the logo zooming off into the night sky. For the purposes of this article, the logo will be referred to as a star, to reflect what it is most popularly called.
Southern Television's first identity featured an art deco style star which zoomed into screen before the bottom point extended downwards with varying tones.[1] This was replaced in the early 1960s with a white rotating star against a black background against a drumroll jingle. This was again altered in the mid-1960s to the familiar star shape against a black background and accompanied by a jingle featuring a cacophony of noises. This shape formed from a circle, with the diagonal lines moving out and joining the circle and the horizontal and vertical lines being drawn last, with the name added last.
This ident remained with the station until the end of its existence with some modifications; firstly the jingle was altered to nine notes on a guitar a few years later, and then the background was revealed to be blue in 1969 with the introduction of colour (blue was the background colour of the ident as used in black and white; being shot with black background and white star would have given too much contrast and overexposed the camera).[9] This ident with blue background colour was maintained after the introduction of colour transmissions because this still provided a good contrast on black and white TV sets. This ident, occasionally supplemented by a subsequent caption stating, 'The Station that serves the South', lasted until the company ceased transmission in 1982.
In addition to these idents, a clock was used featuring a blue background and Southern legend, and for introducing links between programmes,in-vision continuity was utilised often. Continuity announcers included:
The 1980 Independent Television franchise round required Southern Television to re-apply to theIndependent Broadcasting Authority (IBA) to continue to broadcast to the South and South East of England from 1982. Competitive applications were lodged from rival companies, and in December 1980, Southern Television lost its franchise toTelevision South (TVS), a newly formed consortium.The IBA decision angered the Southern board, suggesting the station's non-local ownership swayed the decision against it.[10] The incumbent's complacency may have been a factor, its application a mere 16 pages long. The IBA invited Southern Television to re-submit, asking the company to go into more depth.[citation needed]
TVS usedportable office buildings (popularly known as Portakabins, a brand name) in Southern's car park as a temporary measure until Southern finally agreed to lease its studio buildings for production of programmes, only the day before the first TVS broadcast on 1 January 1982.[11] In Southern Television's final productions,Day by Yesterday,And It's Goodbye From Us, a song was featured, composed and performed byRichard Stilgoe, deriding the incoming TVS as "Portakabin TV" and mocking TVS for choosing Maidstone as a production base in the newly enlarged dual region.[12] This was despite Southern Television itself having already purchased a site at Vinters Park in Maidstone for a planned studio complex had it retained its franchise. Southern Television sold the land on to TVS at a profit.[citation needed]
Southern Television's final programmeAnd It's Goodbye From Us started at 11:45 p.m.[13] and ended at 12:43 a.m. on New Year's Day 1982. The programme closed with a medley of songs sung byLillian Watson and performed by theBournemouth Sinfonietta under conductorOwain Arwel Hughes.[14] The show's presenter and long-serving continuity announcerChristopher Robbie, signed off from Southern Television with these words:
Goodbye songs from Lillian Watson because ... it's goodbye time. We said at the start that we'd come to celebrate, and I think we have. We've enjoyed remembering, and I'm sure you won't forget. So, with a final farewell smile from those Southern people who've become to many of you, true friends, it's goodbye from us.
Afterwards, the camera panned to show many of the on-air talent and company executives standing solemnly as their names were displayed on-screen and the "Southern Fantasia" (composed especially for the show by Jonathan Burton, and performed earlier on in the programme) was played in the final two minutes. When the piece came to a climactic end, the lights on the set were gradually turned off, for the last time, fading to the Southern Television Colour Production slide which dissolved into the station's logo, spinning away into an animated starry sky.
Theacoustic guitarjingle played for what would be the final time with a deep extended echo, and the screen slowly and silently faded to black, remaining that way for close to a minute. There were no closing or shut-down announcements, no suggestions for viewers to switch off their television sets, nor even the customary playing of the national anthem.
At 12:45 a.m. the transmitters were shut down, putting a permanent end to Southern's broadcasts after 24 years. 8 hours and 40 minutes later, at 9:25 a.m.,Television South began broadcasting in Southern's former region.
Southern Television's programme archive was sold to Southern Star Group and thenRenown Pictures; the names "Southern Television Ltd", "Southern Independent Television" and "Southern Television", and the star device idents used between 1958 and 1981, all transferred toArt Attack andFinger Tips producer Nic Ayling in 2004. Southern Television now trades as an independent production company.
In August 2008, ITV Meridian commemorated the 50th anniversary of Southern Television's first transmission with special reports onThames Valley Tonight andMeridian Tonight (South and South East editions) alongside a half-hour programme presented byFred Dinenage.
In 2022, Renown Pictures/Talking Pictures TV[15] put many of the programmes from their Southern TV archive onto their TPTV Encore[16] streaming service. Programmes uploaded to TPTV Encore includeRunaround,[17]Rogue's Rock[18] andTell Me Another.[19]
| ITV regional service | ||
|---|---|---|
| New service | South & South East England 30 August 1958 – 31 December 1981 | Succeeded by |
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