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 Logo used since 2007 | |
 Headquarters inSuginami, Tokyo | |
Native name | 株式会社創通 |
|---|---|
Romanized name | Kabushiki gaisha Sōtsū |
| Formerly | Toyo Agency Co., Ltd. (1965-1977) Sotsu Agency Co., Ltd. (1977-2007) |
| Company type | Subsidiary |
| Industry | Advertising |
| Founded | October 1, 1965; 59 years ago (1965-10-01) |
| Headquarters | Ogikubo,, Japan |
Key people | Hideyuki Nanba (president) Yūji Nasu (representative chairman) Akihiro Yuasa (representative president) |
| Revenue | ¥414.750 million (2019) |
Number of employees | 29 (2019) |
| Parent | Bandai Namco Filmworks (2020–present) |
| Subsidiaries |
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| Website | www.sotsu.co.jp |
Sotsu Co., Ltd.[a] is a Japaneseadvertising agency and, since March 2020, a subsidiary ofBandai Namco Holdings, having substantial relations with it before the acquisition, especially with its now-corporate sibling,Bandai Namco Filmworks.
It was founded in 1965 as Toyo Agency (東洋エージェンシー,Tōyō Ējenshī),[1] with it being designated by baseball teamYomiuri Giants as its primary agency for the planning and distribution of the team's merchandising interests.[1] In 1977, it changed its name toSotsu Agency (創通エージェンシー,Sōtsū Ējenshī). The agency was first listed in theJASDAQ stock exchange in 2003.[1] On April 1, 2007, the company changed its name to Sotsu (創通,Sōtsū).[1]
It has been involved in the production and licensing of numerous television programs, beginning in 1972 withThunder Mask.[1] The first anime series it produced wasSunrise'sInvincible Super Man Zambot 3, after which the company produced numerous others. In 1979, it producedMobile Suit Gundam.[1]
In October 2019, Bandai Namco Holdings announced plans to acquire Sotsu, a move which would grant the company rights to the entireGundam franchise.[2] The next month, however,Chicago,Illinois-based investment firm RMB Capital forced Bandai Namco to raise the tender offer price for Sotsu in a follow-on tender offer targeted at the general shareholders of Sotsu.[3] On March 1, 2020, Sotsu finally became a fully owned subsidiary of Bandai Namco.[4]
Source:[6]
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