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SoFi

From Wikipedia, the free encyclopedia
American financial services company
Not to be confused with the non-profit consultancy organizationSocial Finance (consultancy).
SoFi Technologies, Inc.
Company typePublic
ISINUS83406F1021
Industry
FoundedAugust 2011; 14 years ago (2011-08)
Founders
HeadquartersSan Francisco, California, U.S.
Area served
30 countries
  • U.S.
  • Latin America
  • Hong Kong
  • India
  • The Philippines
  • Parts of Europe
Key people
Products
List of products
  • SoFi Checking & Savings
  • SoFi Protect (Insurance)
  • Estate planning
  • SoFi Invest
  • SoFi Crypto
  • SoFi Relay (Multi-account tracker)
  • SoFi Plus (Premium membership)
  • Cash Coach (AI-powered insights)
  • Personal loans
  • Home loans
  • Student loans
  • SoFi Credit card
  • SoFi At Work (Workplace financial benefits)
  • Small business finance
  • Galileo (Banking software platform)
Services
List of services
  • Online lending
  • Mobile & online banking
  • Loan origination
  • Stockbroking
  • Cryptocurrency trading
  • Insurance broking
  • Wealth management
  • Banking as a service
RevenueIncreaseUS$3.61 billion (2025)
DecreaseUS$481 million (2025)
Total assetsIncreaseUS$50.66 billion (2025)
Total equityIncreaseUS$10.49 billion (2025)
Members
  • Increase 13.7mn customers
  • Decrease 128mn platform accounts
 (2025)
Number of employees
Neutral increasec. 5,000 (2024)
Divisions
  • Lending
  • Financial services
  • Technology platform
Subsidiaries
List of subsidiaries
  • Galileo Fin. Tech. LLC
  • Social Finance Inc.
  • SoFi Bank N.A.
  • SoFi Lending Corp.
Websitesofi.com
Footnotes / references
[1][2][3]

SoFi Technologies, Inc. (abbreviated asSoFi) is an Americanfinancial technology company.[4] Founded in 2011 byStanford University students,[5] it operates as a nationally charteredonline bank and is a technology provider to otherfinancial institutions.[6][7][8] SoFi is the largest U.S. basedonline lender,[9][10] and has 13.7 million customers as of 2025.[11]

In its initial years, SoFi focused on providingstudent loans, usingdata science to assess risk and offer borrowers lower interest rates.[12] Over time, it expanded its offerings to include personal loans, mortgages, auto loans, credit cards, stock investing, insurance, estate planning and bank accounts.[13][14] SoFi became the first full-service financial technology startup to receive a formalU.S. banking license[15] as well as the first nationally charteredconsumer bank in the U.S. to offercryptocurrency trading.[16]

History

[edit]

2011–2013: Founding and early years

[edit]

SoFi, short forSocial Finance, was founded by Stanford University graduate students in the Fall of 2011.[17][18][19][5] The founders wereMike Cagney, Dan Macklin, James Finnigan, and Ian Brady, four students who met at theStanford Graduate School of Business. The founders hoped SoFi could provide more affordable options for those taking on debt to fund their education.[20] The company's inaugural loan program was a pilot at Stanford; for this pilot program, 40 alumni loaned about $2 million to approximately 100 students, for an average of $20,000 per student.[20][21][22]

In September 2012, SoFi raised $77.2 million, led byBaseline Ventures, with participation fromDCM andRenren.[23][24] Additional investors includedRon Suber.[25]

On October 2, 2013, SoFi announced that it had raised $500 million in debt and equity to fund and refinance student loans. This total funding amount came from $90 million in equity, $151 million in debt, and $200 million in bank participations, with the remaining capital from alumni and community investors.[26] The $151 million in debt includes a $60 million line of credit from Morgan Stanley, and a $41 million line of credit from Bancorp.[27][28][29]

As of September 2013, SoFi had funded $200 million in loans to 2500 borrowers at the company's 100 eligible schools.[30]

In November 2013, SoFi announced a deal withBarclays andMorgan Stanley to create a bond backed bypeer-to-peer student loans, which would create the firstsecuritization of these loans to receive acredit rating.[31]

2014–2018: Expansion, challenges, FTC charges

[edit]

In April 2014, SoFi raised $80 million in aSeries C round led by Discovery Capital Management with participation fromPeter Thiel, Wicklow Capital, and existing investors. Money was raised to expand the footprint of the company's student loan refinancing business and to extend into new products like mortgages and personal loans.[32]

In February 2015, the company announced a $200 million funding round led byThird Point Management. That same month, the company officially began offering personal loans.[33][34] By March 2015, the company was offering mortgages in more than 20 states, up from its initial launch that included under ten states in October 2014.[35][36] By April 2015, the company had funded more than $2 billion in loans, including student loan refinancing, mortgages, personal loans, and MBA loans. To celebrate its $2 billion milestone, SoFi announced a contest, #2BillionTogether, to pay off one of its members student loans.[37] In September 2015, former SEC ChairmanArthur Levitt was added as an advisor. The firm also raised a $1 billion round of investment fromSoftBank[38] and said it had funded $4 billion in loans.[39]

In May 2016, SoFi became the first startup online lender to receive a triple-A rating fromMoody's. In September 2016, SoFi launched SoFi at Work, an employee benefit program to reduce student debt and build financial wellness, and announced it has more than 600 corporate partners.[40] As of October 2016, SoFi has funded more than $12 billion in total loan volume and has 175,000 members.[41] In February 2017, it was announced that SoFi raised an additional $500 million from an investor group led bySilver Lake, and also including SoftBank, to help support global expansion.[42][43] In May 2017,Reuters reported that SoFi had launched a new online wealth management service, and referenced the company as "one of the largest online lenders" in the U.S.[44]

On September 11, 2017, CEO Mike Cagney announced he would resign by the end of year due to allegations of sexual harassment and skirting risk and compliance controls.[45] Announced January 23, 2018,Anthony Noto resigned from his position as COO ofTwitter, to become the CEO of SoFi.[46][47] In April 2018, SoFi announced that Michelle Gill, who previously worked atTPG andGoldman Sachs, was joining the company as Chief Financial Officer.[48]

In October 2018, SoFi settledFederal Trade Commission (FTC) charges, agreeing to stop making false claims about savings from student loan refinancing. The FTC alleged that SoFi had been making such false claims since April 2016.[49] In February 2019, the FTC announced its approval of the final consent order under which SoFi is prohibited from misrepresenting to consumers how much money consumers will save or have saved using its products and from making any claims about any such savings unless the claims are backed up with reliable evidence.[50] The order expires on February 22, 2039, or 20 years from the Commission's most recent date of filing a complaint in federal court reporting any misconduct that occurs later.[51]

2019–2023: Going public, national banking license

[edit]

In May 2019, SoFi closed $500 million in a single funding round led byQatar Investment Authority.[52] In September 2019, SoFi signed a 20-year deal with theLos Angeles Rams and theLos Angeles Chargers of theNational Football League (NFL) for the naming rights toSoFi Stadium inInglewood, California.[53] The deal, which is worth $30 million annually, is a record for any naming rights for a sports venue.[54] In April 2020, SoFi acquiredSalt Lake City-based financial servicesAPI and payments platform "Galileo" for $1.2 billion in stock and cash,[55] and Hong Kong–based investment app "8 Securities".[56] SoFi went public through a merger with aspecial-purpose acquisition company (SPAC) backed byChamath Palihapitiya raising up to $2.4 billion at a $9 billion valuation.[57] It began trading on theNasdaq under the ticker symbol SOFI on June 1, 2021.[58]

In January 2022, SoFi received approval from theOffice of the Comptroller of the Currency (OCC) for anational bank charter.[59][60] The company was the first full-service financial-technology startup to receive a formal U.S. banking license.[15] In February 2022, SoFi purchased Golden Pacific Bancorp, owner ofSacramento, California based Golden Pacific Bank, for $22.3 million.[61] This allowed SoFi to hold loans for investment as opposed to selling them to outside investors,[62] and allowed it to obtain the bank charter from the OCC.[63][14] In March, SoFi acquired Technisys, a cloud-based banking system, for $1.1 billion.[64][8][65]

In 2023, SoFi was named as one of the World's Most Innovative Companies byFast Company in March and one of the World's Top Fintech Companies byCNBC in August.[66][67] In January, the company was quoted to claim nearly 6% market share in the U.S. personal loans business.[68] Later, by March, it had reached over $10B in total deposits.[69][70] The same month, SoFi sued theBiden administration to block the pause on student loan repayment, saying it was hurting its business.[71] SoFi dropped the lawsuit three months later, after adebt ceiling deal had been signed into law which provided a clear timeline for the resumption of student loan repayments.[72] In April 2023, the company announced it had acquiredWyndham Capital Mortgage in an all-cash deal.[73][74] According toAmerican Banker in July 2023, SoFi had an estimated 60% share in the U.S. student loan refinancing market.[75] By December 2023, the company reportedly had a 9.5% market share in "unsecured lending within a specific credit box" and a 0.1% share in the home loan market in the U.S.[76]

2024–present: Growth, diversification

[edit]

In April 2024, aCNN study recognized SoFi as the "best student loan refinance lender". The study highlighted SoFi's competitive rates, flexible terms, and various perks. However, it also noted areas for improvement, specifically in disclosing the minimum credit score requirement and offering a cosigner release option for refinance loans.[77] During the same month, another study cited SoFi's auto repair loans as the "best for customer benefits," while also noting some downsides, including a high credit score requirement, a minimum loan amount of over $5,000, lack of disclosure on the minimum income requirement, and limited nationwide availability.[78]

In May 2024, SoFi was fined $1,100,000 for creating a cash management brokerage account system that people subsequently used to fraudulently withdraw funds from accounts that did not belong to them by using stolen identities or fake identification. SoFi was found to have failed to set up proper safeguards to prevent this from happening. Around 800 of these accounts were opened, and were used to transfer some $8.6 million from other people's customer accounts.[79] That same month, CNN cited SoFi as the "best online personal loan" provider. The lender was stated as offering "larger loan amounts than most competitors" while not asking to pay origination fees.[80] Separately, SoFi was called the "best for investors who want a one-stop shop for all their money needs". The company was said to offer "competitive rates" in savings and checking accounts and "free access to professional financial advisors who do not sell products" and must provide advice in line with the best interests of SoFi's customers.[81][82][83]

In August 2024, bothCBS News andUSA Today ranked SoFi as the "best overall" provider of personal loans. The company was said to be able to lend money on the same day as approval for a majority of the approved applications.[84][85] Separately, SoFi's personal loans were cited as the "best for long repayment terms" and were noted for offering repayment periods up to 84 months and loan amounts up to $100,000.[86][87] The personal loans were also recognized as the "best for refinancing high-interest debt".[88] In the following month, SoFi's mortgage lending was cited as the "best for saving money", noted for the discounts it offered.[89]

In October 2024, SoFi'sForm 8-K for July–September 2024, filed with theU.S. Securities and Exchange Commission, stated that the number of SoFi members (customers) was nearly 9.4 million and that the company's "technology platform enabled accounts" numbered 160 million.[90][91] For the year ended December 31, 2024, the company announced the figures of $2.67 billion in revenue and $498.67 million in net income, and said that it had nearly 5,000 employees, $36.25 billion in total assets and $6.53 billion in total equity. It also stated that its technology platform enabled accounts and total members (customers) reached 168 million and exceeded 10.1 million, respectively.[92][3]

In April 2025, SoFi stated that 41% of its annualized revenues were fee-based, including the fees from the company’s loan platform business, interchange services, loan referrals, as well as fees earned from its insurance business and small and medium business offerings. SoFi also reported as having nearly 11.7 million customers and 160 million technology platform enabled accounts, and claimed to be the only facilitator of digitalperson-to-person payments using phone numbers or email addresses.[93][94][95][96][97] In June 2025, the company announced a reintroduction of its cryptocurrency and blockchain-related offerings, which it originally offered until December 2023,[98] in response to the 2025 regulation changes under theGENIUS Act.[99][100] In October 2025, SoFi announced the introduction of a new product calledCash Coach — an AI-powered system designed to assist consumers in optimizing the interest earned in deposit accounts and minimizing the interest expense on credit cards. The company also reported an increased customer count of 12.6 million by this time.[101][102]

In November 2025, SoFi became the first nationally chartered consumer bank in the U.S. to allow members to buy, sell and hold cryptocurrencies directly within its single banking app.[16][103] In December 2025, the company launched its own USstablecoin, calledSoFiUSD.[104] For the year ended December 31, 2025, SoFi reported $3.61 billion in revenue, $481 million in net income, $50.66 billion in total assets and $10.49 billion in total equity. The member accounts and technology platform enabled accounts were 13.7 million and 128 million, respectively.[1][11] The company also said that its international payments product,SoFi Pay, was active in more than 30 countries, including parts of Europe, Brazil, India, Mexico and the Philippines.[11]

Business model

[edit]

SoFi originally utilized an alumni-funded lending model that connected students and recent graduates with alumni and institutional investors via school-specific student loan funds.[105] Investors received a financial return and borrowers received rates lower than the federal government offered. The company sought to minimize defaults by focusing on low-risk students and graduates, using data science to determine risk and offer borrowers a lower rate.[106][12]

As SoFi's offerings expanded to include mortgages, mortgage refinancing, personal loans, auto loans, credit cards, stock investing, insurance, estate planning and bank accounts, the company placed focus on digital banking methods, without operating physical branches.[13] As of 2024, it operates as a personal finance company as well as a fintech company,[4][107][108] and comprises three divisions: lending, technology platform and financial services. The lending division, SoFi's largest source of revenue as of 2023, generates income from net interest, securitization sales, and whole loan sales. The technology platform division generates income via Galileo's customer services, including platform access and card management services, offered in form ofAPIs.[109][110] The financial services division generates income from transaction and management fees, share lending, and other sources.[111][112][113] A part of SoFi's revenue comes of its "loan platform business" which refers pre-qualified borrowers to lending partners ororiginates loans on behalf of third parties, making borrowing more accessible.[114][115][116]

Products

[edit]

SoFi operates as an online bank and provides financial services to consumers.[6][7][117] It also has a loan platform business, which refers prequalified borrowers to loan origination partners andoriginates loans on behalf of third parties.[118][119] SoFi has been reported as the largest online lender[9][10] as well as the biggest student loan refinancier in the U.S.[120][121] The company also provides its technology platform to other financial institutions.[8][55]

Lending

[edit]

Personal loans, student loans, home loans, and loan refinancing are all part of SoFi's lending services.[122] In 2015, four years after its launch, SoFi had over $6 billion in loans issued, becoming one of the largest marketplace lenders.[123] They continue to maintain a policy of no fees for their loans, aside from the interest.[citation needed]

SoFi Invest

[edit]

SoFi Invest is an investing platform free of fees and commissions. It also has a mobile application based on artificial intelligence and machine learning.[124][125]

In 2018, SoFi introducedcommission and fee-free trades ofstocks andexchange-traded funds under the name SoFi Invest (formerly SoFi Wealth).[126] This service is now called SoFi Active investing.[127] The company also offers Options Level 1 and 2 services as part of its investing offering.[128]

As of December 2023[update], SoFi's assets for the fiscal year totaled $27.98 billion.[129][independent source needed] Services offered also includetraditional IRA,Roth IRA, andSEP IRAretirement accounts.[130]

SoFi Crypto

[edit]

SoFi Crypto is a platform offering consumers the ability to buy, sell, and hold cryptocurrencies.[16]

In February 2019, SoFi launched a partnership withCoinbase to offercryptocurrency trading,[131][132] offering trading ofBitcoin,Ethereum,Litecoin, and more than 17 other crypto assets to users in every U.S state apart from Hawaii, New Jersey, and West Virginia.[133] Cryptocurrency transactions were one of SoFi's only products that had fees.[134] SoFi shuttered its cryptocurrency services in December 2023,[135][98] as part of a requirement to receive a banking charter from theU.S. Office of the Comptroller of the Currency.[99]

In June 2025, SoFi announced a plan to reintroduce its cryptocurrency and blockchain-related offerings, in response to the 2025 regulation changes under theGENIUS Act.[99][100] Later, in November 2025,SoFi Crypto was launched and SoFi became the first nationally chartered consumer bank in the U.S. to allow members to buy, sell and hold cryptocurrencies directly within its single banking app.[16][103]

SoFi Checking and Savings, SoFi Credit Card

[edit]

TheSoFi Checking account is bundled with theSoFi Savings account. The accounts have no fees and are backed by the FDIC.[136][137] Their cash management (checking) accounts and investment platform include brokerage androbo-advisor services.[138] In July 2020, SoFi launched a partnership withSamsung Pay to launch Samsung Money by SoFi, a cash managementchecking/savings accounts, with a digital and physical debit card.[139][140] In late 2020, SoFi launched its first-evercredit card.[141][142] In 2022, SoFi launchedSoFi Money under SoFi Bank, a checking and savings account. The previous cash management account was deprecated to pay zero percent interest, which caused controversy.[143][144]

The SoFi Credit Card is a cash-back credit card. It has a rewards program where the value of the points earned are higher when redeemed toward SoFi banking, loan and investment products.[145]

SoFi Relay, Cash Coach

[edit]

SoFi Relay, a credit score monitoring and budgeting tool, is available to anyone who registers a free SoFi account. The service allows users to track their money in bank, credit card, investment, and loan balances and transactions as well as set financial goals. No-cost credit score tracking with weekly updates is provided throughTransUnion.[146][147] In August 2023, SoFi began integrating Galileo Financial Technologies'conversational AI engine into its personal finance application.[148] The company also offersCash Coach, an AI-powered tool designed to assist consumers in optimizing the interest earned in deposit accounts and minimizing the interest expense on credit cards.[101]

SoFi Protect

[edit]

SoFi Protect is an insurance product. It is part of SoFi's suite of financial products and services, which include credit cards, loans, and investment options. SoFi has partnered with several third party insurance companies, such asLemonade, Inc., in order to offer life insurance, auto insurance, homeowners insurance, and renters insurance.[149][150]

SoFi Pay

[edit]

SoFi Pay is an international money movement product based onblockchain technology. The product was launched in October 2025. It was active in more than 30 countries, including parts of Europe, Brazil, India, Mexico and the Philippines by the end of 2025, according to SoFi.[11][151]

SoFiUSD

[edit]

SoFiUSD, launched in December 2025, is astablecoin issued on apublic blockchain and offered to SoFi’s retail customers. The company also provides the underlying infrastructure to banks and fintechs that canwhite-label the stablecoin, with all such tokens being interchangeable at par withSoFiUSD.[152][153]

Galileo

[edit]

SoFi'sGalileo platform is a fintech service that helps companies offer banking features like digital payments, card issuing, and account management without building their own systems. The platform provides digital banking software to multiple banks and fintech brands in the U.S. and Latin America.[154] SoFi also provides API access to its technology platform, supporting banks in processing credit card payments and helping businesses launch financial services.[109][110]

See also

[edit]

References

[edit]
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  2. ^"SoFi Technologies, Inc. Form 10-Q for the quarter ending June 30, 2024".U.S. Securities and Exchange Commission. 6 August 2024.
  3. ^ab"Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 for the fiscal year ended December 31, 2024".U.S. Securities and Exchange Commission. 24 February 2025.
  4. ^abGravier, Elizabeth (2024-04-05)."SoFi Invest review: Trade stocks, ETFs, buy fractional shares and participate in IPOs".CNBC. Retrieved2024-08-18.
  5. ^abSmith, Paige (2023-07-01)."SoFi Once Billed Itself as the Anti-Bank. Now It's Going Mainstream".Bloomberg News. Retrieved2025-12-13.
  6. ^abFlanagan, Glen Luke (2025-12-03)."SoFi Bank Review 2025: Digital Banking, High Yields".Fortune. Retrieved2025-12-13.
  7. ^abPino, Ivana (2024-10-17)."SoFi vs. Ally: Which online bank is best for you?".Yahoo Finance. Retrieved2025-12-13.
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