| SNOW | |
|---|---|
 | |
| Original author | Camp Mobile |
| Developer | SNOW Corp. |
| Stable release | |
| Operating system | Android iOS |
| Available in | 9 languages |
List of languages | |
| Type | Photo sharing,Instant messaging,Video chat,Multimedia |
| Website | snow |
Snow (stylized inall caps) is animage messaging andmultimedia mobile application created byCamp Mobile, a subsidiary ofSouth Korean internet search giantNaver Corporation.[3] It features virtual stickers usingaugmented reality andphotographic filters. Pictures and messages sent through Snow are only accessible for a short time.
Snow was launched in September 2015 by Camp Mobile. The company collaborated with different Korean artists.[4]
In 2016, the app spun off into its own company, named as Snow Corp.[5][6]
In 2018, Snow Corp raised $50M fromSoftBank andSequoia China. It is reported that it plans to use the investment to develop its augmented reality and facial recognition technologies.[7]
Snow allows users to take pictures or videos (of a maximum duration of 5 minutes) and choose from 1,300 stickers and 50 filters. They can also send them as messages that destroy themselves in 48 hours. Videos could also be saved asGIF files. According toBusiness Insider, the app functions as a clone ofSnapchat.[8]
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