| Part of aseries on |
| Heraldicachievement |
|---|
| External devices in addition to the centralcoat of arms |


Aslogan is used inScottish heraldry as aheraldic motto or a secondary motto. It usually appears above thecrest on acoat of arms, though sometimes it appears as a secondary motto beneath theshield.[1] The wordslogan dates from 1513. It is a variant of the earlierslogorn, which was an Anglicisation of the Scottish Gaelicsluagh-ghairm (sluagh "army", "host" +gairm "cry").[2] In other regions it is called awar-cry.[3]
There are several possible origins for mottoes used in heraldry, and slogans may have originated frombattle cries or war cries. There are several notable heraldic mottoes which are thought to originate from a war cries. For example, theRoyal coat of arms of the United Kingdom contains the mottoDIEU ET MON DROIT ("God and my right") which has been thought to originated as a war cry, as has the mottoMONTJOYE SAINT-DENIS which appeared on the former French coat of arms.[a] Several mottoes found in Irish heraldry, which end ina boo, are also thought to have originated as war cries. Examples of suchIrish mottoes areCROM A BOO of the Fitzgeraldearls of Leinster; andSHANET A BOO of the Fitzgeraldearls of Desmond.[1][4]
Not all slogans are based on war cries. Many slogans pertaining toScottish clan chiefs have been registered relatively recently at theCourt of the Lord Lyon. Sometimes slogans are merely a name, such asA HOME A HOME A HOME of theHomes, others refer to a rallying point for the clan, likeCRUACHAN of theCampbells, some slogans refer to a prominent clansman like theMacleanFear eile airson Eachuinn ("Another for Hector"). In at least one case, apatron saint is used as a slogan, as inSt Bennet and Set On of theSetons.[1][5] The arms of Grant use two slogans (or mottoes):CRAIG ELACHAIDH, which appears above the crest; andSTANDFAST, which appears beneath on a scroll beneath the shield.[1] Sometimes aclan chief's slogan appears on hiscrest badge and in consequence on the crest badges worn by his clan members. In some cases the chief's slogan also appears on hisstandard,guidon andpinsel.[6]
| Clan or title | Slogan[7] | Notes |
|---|---|---|
| Anstruther | CASTLE DREEL[8] | |
| Arthur | EISD O EISD[9] | (from Scottish Gaelic: "Listen o listen") Appears in the second compartment of the current chief's Arms.[9] |
| Barclay | TOWIE BARCLAY[8] | |
| Borthwick | A BORTHWICK[8] | |
| Bruce | FUIMUS[8] | Latin: "We have been". |
| Buchanan | Clar Innis | An island inLoch Lomond.[10] |
| Buchan | AUCHMACOY[8] | Refers to theclan seat in Auchmacoy. |
| Cameron | Chlanna nan con thigibh a' so 's gheibh sibh feòil | (from Scottish Gaelic: "Sons of the hounds come here and get flesh")[10] |
| Campbell | CRUACHAN | Previously thought to refer toBen Cruachan nearLoch Awe. The slogan actually refers to a farm on the west coast of Loch Awe, oppositeInnischonnell Castle.[11] |
| Colquhoun | CNOC EALACHAIN | Refers to a mountain near Rossdhu, former seat of the chiefs of the clan.[12] |
| Cranstoun | COREHOUSE[8] | Refers to theclan seat in Corehouse. |
| Donnachaidh | GARG 'N UAIR DHUISGEAR | (from Scottish Gaelic: "Fierce when roused")[10] |
| Drummond | GANG WARILY[8] | |
| Farquharson | CÀRN NA CUIMHNE | (from Scottish Gaelic: "Cairn of remembrance")[10] |
| Forbes | Lònach | A mountain inStrathdon.[10] |
| Forsyth | INSTAURATOR RUINAE[8] | Latin: "A repairer of ruin" |
| Fraser | A' Mhor-fhaiche | (from Scottish Gaelic: "Restorer of Ruins")[10] |
| Caistel Dhùm | Castle Downie.[10] | |
| Gordon | AN GORDONACH | (from Scottish Gaelic: "A Gordon")[10] |
| Grant | CRAIG ELACHAIDH | (from Scottish Gaelic: "The rock of alarm") |
| Gregor | ARD-COILLE | (from Scottish Gaelic: "Height of the wood", or "High wood")[10] |
| Grierson | LAG[8] | |
| Hannay | SORBIE[8] | |
| Hay | THE HAY[8] | |
| Henderson | FORDELL[8] | |
| Highlanders in general | Albanich![13] | |
| Johnstone | LOCHWOOD[8] | |
| Keith | A KEITH[8] | |
| Kerr | Sero Sed Serio | Latin: Late but in earnest |
| Kincaid | A KINCAID[8] | |
| King of Scotland | St. Andrew![13] | |
| Lamont | ARDLAMONT[8] | |
| Lennox | THE LENNOX[8] | |
| Leslie | BALLINBREICH[8] | |
| Lumsden | A LUMSDEN[8] | |
| Macdonald | FRAOCH EILEAN | (from Scottish Gaelic: "The Heathery Isle")[10]The slogan appears on a compartment in the current chief's Arms.[14]The slogan refers to an island in theSound of Islay.[11] |
| Macdonald of Clanranald | DH' AINDEOIN CO THEIREADH E | (from Scottish Gaelic: "Gainsay who dare")[10]The slogan appears on a compartment in the current chief's Arms.[15] |
| Macdonell of Glengarry | CRAGAN AN FHITHICH[16] | (from Scottish Gaelic: "The raven's rock")[10]The slogan appears in an Escroll over the Arms of the current chief.[16] |
| MacDonald of Keppoch | DIA 'S NAOMH AINDREA | (from Scottish Gaelic: "God andSt. Andrew")[10]The slogan appears as a second motto in a lower Escroll on the current chief's Arms.[17] |
| MacDougall | Buaidh no Bàs | (from Scottish Gaelic: "Victory or Death")[10] |
| Macfarlane | Loch Slòigh | (from Scottish Gaelic: "The loch of the host")[10] |
| Macgillivray | Dunmaghlas | The name of the chief's castle.[10] |
| Mackay | BRATACH BAN MHIC AOIDH[18] | (from Scottish Gaelic: "The white banner of The Mackay")[10] |
| Mackenzie | Tulach Ard | (from Scottish Gaelic: "The High Hillock")[10] |
| Mackinnon | Cuimhnich bàs Ailpein | (from Scottish Gaelic: "Remember the death of Alpin")[10] |
| Mackintosh | LOCH MÒIGH | Loch Moy, a loch near the seat of the clan chiefs.[10] |
| MacLaren | Creag an Tuirc | (from Scottish Gaelic: "The boar's rock")[10] |
| Maclean | Bàs no Beatha | (from Scottish Gaelic: "Death or life")[10] |
| Fear eile airson Eachuinn | (from Scottish Gaelic: "Another for Hector")[10] | |
| MacLennan | Druim nan deur | (from Scottish Gaelic: "The ridge of tears")[10] |
| MacMillan | CHNAP[18] | (from Scottish Gaelic: "Knap") |
| Macnab | BOVAIN | The old Macnabduthus.[10] |
| Macnaghten | Frechelan | A castle onLoch Awe.[10] |
| MacNeil | Buaidh no Bàs | (from Scottish Gaelic: "Victory or Death")[10] |
| Macpherson | CREAG AN DHUIBH | (from Scottish Gaelic: "The black rock") Located near Cluny.[10] |
| Macquarrie | An t-Arm breac dearg | (from Scottish Gaelic: "The Red Speckled (or spotted) Army")[10] |
| Macrae | Sgurr Uaran | A mountain in Kintail nearLoch Duich. It is one of the "Five Sisters of Kintail".[19] |
| Matheson | Acha 'n dà thernaidh | (from Scottish Gaelic: "The Field of the Two Declivities")[10] |
| Menzies | Geal is Dearg a suas | (from Scottish Gaelic: "Up with the Red and White")[10] |
| Morrison | DUN EISTEIN[20] | Dùn Èistean, sometimesAnglicised as "Hugh's Castle".[10] The slogan appears on the chief's Arms (on a compartment below the shield).[20] |
| Munro | CASTEAL FÓLAIS NA THEINE | (from Scottish Gaelic: "Foulis Castle on fire")[10] |
| Murray | Furth fortune and fill the fetters | (from Scots: "go forth against your enemies, have good fortune, and return with captives") |
| Stewart of Appin | Creag-an-Sgairbh | (from Scottish Gaelic: "The Cormorant's Rock") A rock in Appin.[10] |
| Sutherland | Ceann na Drochaide Bige | A bridge at Dunrobin.[10] |