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Skechers

From Wikipedia, the free encyclopedia
American multinational footwear and apparel company
For the song, seeSkechers (song).
Skechers U.S.A., Inc.
Logo used since 2004
Headquarters in Manhattan Beach, California
Company typePrivate
NYSE: SKX
IndustryClothing
Founded1992; 34 years ago (1992)
FounderRobert Greenberg
Headquarters,
U.S.
Number of locations
5,296 (2024)
Area served
Worldwide
Key people
Products
RevenueIncreaseUS$8.97 billion (2024)
IncreaseUS$904.3 million (2024)
IncreaseUS$639.5 million (2024)
Total assetsIncreaseUS$8.45 billion (2024)
Number of employees
≈ 20,100 (2024)
Parent3G Capital
Websitewww.skechers.com
Footnotes / references
[1][2]

Skechers U.S.A., Inc. is an American multinational footwear and apparel company. Founded in 1992, it is headquartered inManhattan Beach, California, and is the third largest footwear brand in the world.[3]

History

[edit]
A store inRotterdam, Netherlands

Skechers was founded in 1992 by Robert Greenberg, who had previously foundedLA Gear in 1983 (he stepped down as CEO of that company the same year he founded Skechers).

Greenberg sought to focus on men's street shoes; Skechers' early products were utility-style boots popular ingrunge fashion.[4] The firm quickly expanded to include women and children, with casual and athletic styles, and wentpublic in 1999.[5][6]

In 2011, it launched its performancesportswear line for athletes and signedMeb Keflezighi as a spokesman.[7]

Skechers is the third largest footwear brand in the world by sales.[8][3] In January 2019, the company started an expansion of its corporate headquarters to double its office, design and showroom space in theSouth Bay.[9] In 2023, Skechers had its debut on theFortune 500.[10]

Litigation

[edit]

In 2012, Skechers agreed to settle aclass action lawsuit for $40 million based on a U.S.Federal Trade Commission complaint that it had misled customers with its Shape-Upsrocker bottom shoe advertisements.[11]

In 2015,Adidas filed atrademark infringement lawsuit against Skechers. Among the numerous infringements was the Skechers Onix, which was allegedly a copy of theAdidas Stan Smith. The parties reached a confidential settlement on May 30, 2018.[12]

In 2019,Nike filed apatent infringement lawsuit against Skechers because, according to Nike, Skechers had infringed on the design of itsVaporMax andAir Max 270 sneakers.[13]

In 2024, Skechers filed a patent infringement lawsuit againstAuthentic Brands Group, claiming theRockport Tristen Step Activated Slip On shoes infringe on Skechers' Slip Ins design patent.[14]

In 2025, European footwear company Kizik filed a patent infringement lawsuit against Skechers. According to the lawsuit, Kizik holds a patent for a shoe design with a stabilizer for hands-free wear, and Skechers infringed on that patent with its Slip Ins.[15][16]

Forced labor investigation

[edit]
Further information:Persecution of Uyghurs in China

In 2021, French prosecutors launched an investigation into whether Skechers and other brands had concealed or profited from forcedUyghur labor.[17][18] A December 2023 report bySheffield Hallam University again found connections to forced Uyghur labor.[19] Skechers has found no evidence of forced labor taking place.[20][21] In September 2024, Skechers opened a store inÜrümqi,Xinjiang amid criticism from theWorker Rights Consortium.[22]

Privatization

[edit]

On May 5, 2025, Skechers announced that it would be acquired by private equity firm3G Capital. Following the closure of the transaction within the third quarter of that year, pending regulatory approval, Skechers would delist from theNew York Stock Exchange and become a privately held company.[3] The acquisition was finalized in September 2025.[23]

Products and advertising

[edit]

Skechers designs, develops and markets a range oflifestyle and performance footwear, apparel and accessories for adults and children. Its brands include Skechers Sport, Slip-ins, D'Lites, the charity lineBobs, Mark Nason,Skechers Work, Go Walk, Go Run, andGo Golf.[1] Since 2020, select shoes have utilizedGoodyear rubber.[24]

Skechers has promoted its products with musicians includingRingo Starr,Britney Spears,Christina Aguilera,Willie Nelson, andSnoop Dogg;[25] television personalitiesMartha Stewart,Brooke Burke, andAmanda Kloots; baseball playerClayton Kershaw and boxerSugar Ray Leonard; and American football playersJoe Montana,Tony Romo,Howie Long, andCris Carter.[26] Since 2010, Skechers has been a regularSuper Bowl advertiser.[27]

On March 1, 2019, Skechers launched a print and digitalcomparative advertising campaign titled "Just Blew It" to highlight theZion Williamson failed shoe incident with rivalNike.[28]

Skechers has been a partner ofW Racing Team (WRT) insports car racing, including formerMotoGP championValentino Rossi, since 2021. WRT's parent company, Weerts Group, services Skechers' European distribution center inLiège,Belgium.[29]

Skechers Performance has featured distance runnerMeb Keflezighi and professional golfersBrooke Henderson andMatt Fitzpatrick.[7][26] The brand expanded intopickleball in 2022, signing several of the sport's top players and sponsoring the first nationally televised pickleball tournament in the U.S.[30] In 2023, Skechers announced a move intosoccer and basketball, introducing new technical shoes worn and promoted byEngland national football team playerHarry Kane and NBA playersJulius Randle,Terance Mann, andJoel Embiid.[31] In 2024, Skechers replacedNivia Sports as the kit sponsor of one of India's oldest and most successful football teams,Mohun Bagan Super Giant.[32]

Philanthropy

[edit]

Skechers launched its Skechers Foundation in 2010. Skechers and the Friendship Foundation host an annual walk inManhattan Beach to raise money for anonprofit that helps connect special-needs students with their peers.[34][35]

Skechers donates new shoes to children in need worldwide through its Bobs charity program. The shoes supportHead Start programs, education foundations, homeless shelters, disaster relief and501(c)(3) organizations.[36] Bobs also supports animal welfare groups includingPetco Love andWoodgreen Pets Charity.[37] In 2024, Skechers donated $20,000 toAustin High School men and women's soccer teams.[38]

Entertainment

[edit]

Skechers has developed—withMoonScoop Entertainment and animator/co-producerJohn Massé—an animated series,Zevo-3, and several direct-to-DVD features produced bySD Entertainment:[39]

  • Hydee and the Hytops: The Movie (2011)[39]
  • Twinkle Toes (2012)[40]
  • Twinkle Toes Lights Up New York (2016)[40]

References

[edit]
  1. ^ab"Form 10-K"(PDF). Skechers U.S.A., Inc. 2025-02-28.Archived(PDF) from the original on 2025-03-13. Retrieved2025-04-02.
  2. ^"Skechers Announces 2024 Record Annual Sales of $8.97 Billion". Skechers U.S.A., Inc. February 6, 2025.Archived from the original on February 10, 2025. RetrievedFebruary 11, 2025.
  3. ^abcFonrouge, Gabrielle (2025-05-05)."Skechers to be acquired by 3G Capital in take-private deal, shares soar 25%".CNBC. Archived fromthe original on 2025-05-05. Retrieved2025-05-06.
  4. ^Bettner, Jill (October 26, 1993)."Robert Greenberg, founder of L.A. Gear, has launched a company that's building sales from the popularity of trendy 'Doc' Martens".Los Angeles Times.Archived from the original on January 15, 2020. RetrievedJanuary 14, 2020.
  5. ^Grant, Tina (February 14, 2000).International Directory of Company Histories. Vol. 31. Detroit, Michigan:St. James Press.ISBN 978-1-55862-390-3.OL 8607051M.Archived from the original on November 22, 2022. RetrievedJune 25, 2023 – via Funding Universe.
  6. ^Trivedi, Kruti (2000-07-18)."Trying a New Shoe on for Size; Can Owners of Skechers Learn From Their Mistakes?".The New York Times.ISSN 0362-4331.Archived from the original on 2023-02-03. Retrieved2023-02-03.
  7. ^abBoren, Cindy (April 22, 2014)."Skechers beats Nike in Boston Marathon".The Washington Post.Archived from the original on 2023-01-05. Retrieved2022-08-28.
  8. ^Crumley, Bruce (2025-01-13)."How Skechers' Business Model Built the Third-Best Selling Footwear Brand After Adidas and Nike".Inc. Archived fromthe original on 2025-01-14. Retrieved2025-01-17.
  9. ^Carballo, Charlie (2019-01-14)."Skechers Plans to Grow Talent, Categories After Breaking Ground on Corporate Office Expansion".Footwear News.Archived from the original on 2022-10-16. Retrieved2022-10-16.
  10. ^Ciment, Shoshy (2023-06-05)."Lululemon and Skechers Join Fortune 500 List as Female CEOs Prove Staying Power".Footwear News.Archived from the original on 2023-06-25. Retrieved2023-06-25.
  11. ^Dina Elboghdady (May 16, 2012)."Skechers agrees to $40 million settlement for claims about shoes' benefits".The Washington Post.Archived from the original on May 21, 2012. RetrievedMay 30, 2012.
  12. ^Vogt, R.J. (May 30, 2018)."Adidas, Skechers Settle Three-Stripe Trademark Row - Law360".www.law360.com. Law360. RetrievedAugust 15, 2025.
  13. ^Kish, Matthew (October 4, 2019)."Nike again sues Skechers over alleged knockoff sneakers".Portland Business Journal.Archived from the original on October 25, 2020. RetrievedSeptember 17, 2020.
  14. ^Deppen, Laurel (September 12, 2024)."Skechers sues Marc Fisher, Authentic Brands Group over shoe design".Fashion Dive. RetrievedJanuary 19, 2026.
  15. ^"Skechers sued at UPC and in US over hands-free slip-on shoes".Juve Patent. September 22, 2025. RetrievedJanuary 19, 2026.
  16. ^Tronco, Fernanda (July 29, 2025)."Skechers could be forced to drop huge shoe line".TheStreet. RetrievedJanuary 19, 2026.
  17. ^Paton, Elizabeth; Gallois, Léontine; Breeden, Aurelien (2021-07-02)."Fashion Retailers Face Inquiry Over Suspected Ties to Forced Labor in China".The New York Times.ISSN 0362-4331.Archived from the original on 2021-07-03. Retrieved2021-07-04.
  18. ^Henley, Jon (July 2, 2021)."France investigates fashion brands over forced Uyghur labour claims".The Guardian.Archived from the original on July 3, 2021. RetrievedJuly 4, 2021.
  19. ^"Tailoring Responsibility: Tracing Apparel Supply Chains from the Uyghur Region to Europe"(PDF). Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights. December 2023. p. 14.Archived(PDF) from the original on 2024-03-27. Retrieved2024-03-29.
  20. ^Chua, Jasmin Malik (2021-04-19)."Inditex, Uniqlo, Skechers Battle Forced Labor Allegations".Sourcing Journal.Archived from the original on 2022-09-30. Retrieved2022-09-30.
  21. ^"Tailoring Responsibility: Annex A Corporate Responses"(PDF). Uyghur Rights Monitor, the Helena Kennedy Centre for International Justice at Sheffield Hallam University, and the Uyghur Center for Democracy and Human Rights. December 2023. p. 17.Archived(PDF) from the original on 2024-02-16. Retrieved2024-03-30....you are incorrect to allege that Skechers is "at risk of importing textile and/or apparel goods made wholly or in part in Xinjiang" – an allegation for which you provided no evidence.
  22. ^Kashgar, Kasim (2024-10-08)."Skechers opens store in Xinjiang amid scrutiny over Uyghur forced labor sanctions".Voice of America.Archived from the original on 2024-10-09. Retrieved2024-10-09.
  23. ^"3G Capital Completes Acquisition of Skechers".Skechers U.S.A., Inc. 2025-09-12. Retrieved2025-09-14.
  24. ^Goist, Robin (2020-02-27)."Skechers partners with Goodyear Tire & Rubber Co. on line of sneakers".The Plain Dealer.Archived from the original on 2021-11-19. Retrieved2022-05-14.
  25. ^Ng, Kate (2023-06-15)."The Rolling Stones launches trainer collaboration with Skechers".The Independent.ISSN 1741-9743.Archived from the original on 2024-02-29. Retrieved2024-02-29.
  26. ^abGarner, Stephen (2022-03-28)."Martha Stewart Lands Another Shoe Gig as a Skechers Ambassador".Footwear News.Archived from the original on 2022-03-29. Retrieved2022-03-30.
  27. ^Bell, Jennie (2023-02-07)."Skechers & Snoop Dogg Get Sky-High in Super Bowl 2023 Ad".Footwear News.Archived from the original on 2023-02-20. Retrieved2023-02-20.
  28. ^Chochrek, Ella (2 March 2019)."Skechers Takes a Direct Hit at Nike's Shoe Explosion Incident With New Ad".Footwear News.Archived from the original on 28 March 2019. Retrieved28 March 2019.
  29. ^Clay, Jennifer (17 March 2022)."Skechers Expands Sponsorship With Team WRT in Second Year of High-Speed Deal" (Press release). Los Angeles: Skechers USA, Inc. Business Wire.Archived from the original on 2023-06-27. Retrieved2023-06-27.
  30. ^Chen, I-Chun (Aug 9, 2022)."Skechers sponsoring nationally televised professional pickleball tournament".L.A. Business First.Archived from the original on 2024-10-09. Retrieved2022-08-10.
  31. ^Ciment, Shoshy (2024-07-26)."Skechers Says Push Into Performance Athletic Will Convert More Consumers".Footwear News.Archived from the original on 2024-07-29. Retrieved2024-07-29.
  32. ^"Skechers is going to Mohun Bagan's Official Kit Sponsor for the upcoming season 2024/25".Instagram.Archived from the original on 2024-08-16. Retrieved2024-08-16.
  33. ^Mack, Gordon (September 6, 2017)."Edward Cheserek Signs With Skechers".Flotrack.Archived from the original on October 13, 2019. Retrieved2022-05-25.
  34. ^"About the Walk".SKECHERS Friendship Walk.Archived from the original on 2020-05-26. Retrieved2017-12-01.
  35. ^"Skechers Pier to Pier Friendship Walk funds special student relationships".Daily Breeze. 2017-10-28.Archived from the original on 2018-07-13. Retrieved2018-07-13.
  36. ^Polk, Andy (8 October 2020)."BOBS From Skechers Footwear Donations Surpass 16 Million Pairs".FDRA.Archived from the original on 2021-01-24. Retrieved2022-05-14.
  37. ^Stabile, Angelica (2022-11-02)."BOBS from Skechers donates to North American animal shelters with every purchase".Fox Business.Archived from the original on 2022-11-24. Retrieved2022-11-24.
  38. ^"Skechers' Philanthropy Program".HoustonVideo.com. Retrieved21 March 2025.
  39. ^abKeslassy, Elsa (2010-04-20)."Skechers makes strides into film".Variety.Archived from the original on 2022-03-23. Retrieved2022-03-23.
  40. ^ab"Twinkle Toes Franchise Box Office History".The Numbers.Archived from the original on 2022-03-19. Retrieved2022-03-19.

External links

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