| Siete Foods | |
| Company type | Subsidiary |
| Industry | Snack food |
| Founded |
|
| Founder | Veronica Garza |
| Owner | PepsiCo(2025–present) |
| Website | www |
Garza Food Ventures LLC,doing business asSiete Foods, is an American company founded in 2014 by Veronica Garza that makes nontraditional versions of traditional Mexican and Mexican-American ingredients and foods. According toInc., it "created a category in grain-free and dairy-free Mexican American staples".
The company was founded inAustin, Texas, in 2014 by Veronica Garza, who was diagnosed with autoimmune diseases while in high school and college.[1][2][3] Her brother Roberto suggested she try avoiding grains, legumes, and dairy to see if that would help with her symptoms.[1][4][5] She found that it did, and her entire family joined her in excluding these items, but all of these were common ingredients inMexican,Mexican-American, andTex-Mex cuisines that were a part of the family's typical meals.[1][4][6] In particular tortillas, typically included in every meal in these cuisines, were missed.[7][5]
Garza developed some recipes to create traditional items such as tortillas from nontraditional ingredients, such as almond flour, and started selling them from her home; eventually she was making 50 dozen tortillas in a weekend with the help of her family.[1][4] In 2014 Austin's Wheatsville Food Co-op started carrying her products.[1][2] By 2016 the products were being carried byWhole Foods.[8] In Canada, e-commerce retailerNatura Market carries Siete products.[9] According toInc., the company "created a category in grain-free and dairy-free Mexican American staples".[3]
Garza's parents and her four siblings are employees; the company's name, Siete, is the Spanish word for seven, a reference to the seven of them.[2][6][3] In 2017, CEO Miguel Garza was named toForbes' 30 under 30 list.[10][11]
By 2022 the company was projected to have retail sales of US$250 million and was the fastest-growing Latino/Hispanic food brand in the United States.[1][12]Forbes pointed out in 2018 that it had been decades since the category had a "challenger [brand] emerge", noting thatOrtega was founded in 1897,Old El Paso in 1917, andGoya in 1936.[13]
On October 1, 2024,Pepsico announced it had entered an agreement to acquire the company.[14] On January 17, 2025, it was announced that the transaction had been completed.[15]
Products as of 2022 include tortillas, refried beans, tortilla chips, hard taco shells, cookies, seasoning mixes, and hot sauces in 60stock-keeping units.[1][6][12] In 2022 they also produced their first product containing corn, a tortilla chip in collaboration with Nixta, who are dedicated to traditionalmaize-based products andnixtamilization methods.[1]
The company produced a cookbook,The Siete Table: Nourishing Mexican-American Recipes From Our Kitchen, in 2022.[1][16]
The company operates a foundation that provides grants to small Latino/Hispanic food entrepreneurs.[1][2][17]
| Brands and subsidiaries |
|  | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other holdings | ||||||||||||
| Former holdings and products | ||||||||||||
| People | ||||||||||||
| Related articles | ||||||||||||
| ||||||||||||
