 | |
Type of site | Live streaming |
|---|---|
| Owner | Showroom Co., Ltd.[1] |
| Created by | Yuji Maeda [ja][2] |
| Parent | |
| URL | www |
| Commercial | Yes |
| Registration | Optional |
| Launched | November 25, 2013; 12 years ago (2013-11-25) |
| Current status | Online |
Showroom (stylized inall caps) is a Japaneselive streaming service used primarily forJapanese idols andvoice actors. A development ofDeNA, it has been integrated into the audition process for idol groups such as22/7,[3]Nogizaka46,[4] andKeyakizaka46.[5]
App analytics company App Annie announced on September 13, 2017, that for the first half of 2017, in terms of revenue, Showroom is Japan's top-ranked video distribution application.[6]
The service is used for daily live-streams, which may be viewed for free. As of March 2018, there are no paid or subscription-based memberships. Revenue is generated from paid virtual gift items given to the performer by registered members during live-streams. Earnings are shared with the performers based upon the number of points they accumulate based on audience size, the number of comments, and other factors,[7] and production companies may offer licensing deals or other music offers.[8][9]
Initially, it only allowed streaming by theDeNA headquarters studio and by officially-recognized entertainers. After September 13, 2014, any registered member could live-stream.[10] English language support was also added.[7]