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Showa Corporation

From Wikipedia, the free encyclopedia
Japanese vehicle suspension brand

Showa
Company typeBrand
IndustryAutomotive
FoundedOctober 28, 1938; 87 years ago (1938-10-28)
Headquarters,
Japan
Area served
Worldwide
Key people
Nobuyuki Sugiyama
(President)
Products
RevenueIncreaseJPY 291.9 billion (FY 2017) (US$ 2.7 billion) (FY 2017)
Increase JPY 13.8 billion (FY 2017) (US$ 130.7 million) (FY 2017)
Number of employees
12,761 (consolidated, as of March 31, 2018)
ParentHitachi Astemo
Footnotes / references
[1]

Showa is a brand of high-performanceautomotive,motorcycle andoutboard suspension systems of Hitachi Astemo, based inGyoda, Saitama in Japan.[2]

SHOWA Corporation headquarters in Gyoda, Japan.

The company was founded in 1938 as Showa Aircraft Precision Works.[3] In Japan's drive to develop its military capability in preparation for World War II, Showa suppliedaircraft suspension and landing systems to various aircraft manufacturers.[citation needed] Banned from developing or manufacturing aircraft systems after the war, Showa entered the car components industry, using its aircraft knowledge to develop specialist suspension products for motorcycles made by the new companyHonda. The relationship between Showa and Honda developed over the years, withHonda Racing Corporation accounting for more than 50% of Showa's business.[citation needed]

In 1950 Showa acquiredRikuo Motorcycle, which made licensed versions ofHarley Davidson motorcycles in the 1930s and 1940s.[4] Rikuo brand lasted until 1962. Showa has since become OEM supplier to Harley Davidson.[5]

Showa has overseas facilities in Brazil, Canada, China, India, Indonesia, Mexico, Spain, Taiwan, Thailand, United Kingdom, United States and Vietnam.

Showa was an officialIndyCar Series dampers, springs and shock absorber supplier from 2007 to 2011 alongside Penske Racing Shocks which only supplying shocks forTeam Penske. Showa remainedIndyCar Series shock absorber supplier since 2012 but only forHonda-powered teams.

In October 2019, Showa began to be merged into Hitachi Automotive Systems as their supplier of steering and suspension components, along with Keihin and Nissin Kogyo, also partners of both Honda and Hitachi.[6] The merger was completed in January 2021,[7] with the resulting parts supplier known asHitachi Astemo (Japanese). The Showa brand continues to be used within this structure.

See also

[edit]

References

[edit]
  1. ^"Company Overview". SHOWA Corporation. Archived fromthe original on November 5, 2018. RetrievedNovember 23, 2018.
  2. ^"About the company".Financial Times. RetrievedNovember 23, 2018.
  3. ^"The History of Showa Corporation". SHOWA Corporation. RetrievedNovember 23, 2018.
  4. ^Alexander, Jeffrey W. (January 1, 2009).Japan's Motorcycle Wars: An Industry History.UBC Press. p. 82.ISBN 978-0-7748-5844-1.
  5. ^Field, Greg (2001).Harley-Davidson Evolution Motorcycles.The Quarto Group. p. 51.ISBN 978-1-61060-948-7.
  6. ^"Hitachi Astemo Co., Ltd. - Saitama No.1 Plant (Formerly SHOWA Corporation) - MarkLines Automotive Industry Portal".www.marklines.com. RetrievedDecember 30, 2021.
  7. ^"Company Name & Brand : Company Information : Hitachi Astemo, Ltd".www.hitachiastemo.com. RetrievedDecember 30, 2021.

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