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Apennysaver (orfree ads paper,Friday ad orshopper) is a free community periodical available inNorth America (typically weekly or monthly publications) that advertises items for sale. Frequently pennysavers are actually calledThe Pennysaver (variants includePenny Saver,Penny-saver,PennySaver). It usually containsclassified ads grouped intocategories. Many pennysavers also offer local news and entertainment, as well as generic advice information, various syndicated or locally written columns on various topics of interest, limited comics and primetime TV listings.
The term is widely used in eastern North America fromOntario throughNew York,Pennsylvania, andMaryland, though there are pennysavers elsewhere. Pennysavers are sometimes published by a locally dominant daily newspaper as abrand extension of their publication and featuring advertisements published in the same style as the parent newspaper.
The PennySaver was a publication distributed inCalifornia. Formerly owned byHarte-Hanks, it and its website were sold toOpenGate Capital in 2013.[1] The publication went out of business in May 2015. OpenGate was subsequently sued for not providing proper notice before firing hundreds of employees.[2][3]
In May 2016, a group of formerPennySaver employees resurrected the publication in southern California's Inland Empire and northern Orange County.[4]
InDonna Tartt's 1992 novelThe Secret History, thePennysaver is mentioned in Chapter 7.[5]
ThePennysaver plays a significant role in the 2007 filmJuno, in which the main character, Juno, searches for adoptive parents for her unborn child in the publication.
In a Season 6 episode ofThe Golden Girls, Episode 18: "Older and Wiser," bothRose andBlanche are hired to model for a local pennysaver. The two begin to bicker over who has the prettier face and hands, but the joke is on them: When the pennysaver is delivered, they find out that they appear in an ad for beauty cream—as "before" models.[6]
In aSeason 3 episode of the CBS comedyTwo and a Half Men, Episode 10: "Something Salty and Twisted", Alan Harper, played byJon Cryer, has a feature article written of him titled "ALAN HARPER: Good Doctor, Good Neighbor, Good Guy." in theTarzana PennySaver. It is revealed that to be featured in the article he had to buy advertisements in the paper.
In a Season 1 episode of the NBC comedySave Me, Episode 6: "Heavenly Hostess", Beth Harper, played by Anne Heche, is told by God that she needs to have a garage sale. After multiple people start showing up to her address for a yard sale that was advertised in the PennySaver, she comes to the realization that God placed the ad in the PennySaver to make sure that she has her garage sale on that specific day.[7]
In a Season 6 episode of the NBC comedyParks and Recreation, Episode 3: "The Pawnee-Eagleton Tip Off Classic", Ron Swanson, played by Nick Offerman, receives the Pawnee PennySaver in the mail at his girlfriend's residence, which sends him on an overzealous quest to get off the grid. When Ron asks, “Who or what is PennySaver?”, Tom Haverford, played by Aziz Ansari, responds, “It’s a free circular with a bunch of coupons in it”.[8]
In a Season 5 episode of the CBS dramaNCIS: Los Angeles, Episode 13: "Allegiance", when Special Agent G. Callen and Special Agent Sam Hanna (played by Chris O’Donnell and LL Cool J) interview a suspect, they are surprised to find that he isn't a threat, but instead an ambitious entrepreneur wanting to get his brand out there with his chosen method, the PennySaver.[9]
In a Season 1 episode ofYoung Sheldon, Episode 4: Sheldon is taken to a psychiatrist to overcome his fear of eating solid food. While he and his folks sit on the couch, Sheldon's father asks him if he has a coupon from the pennysaver, to save some money.
In the 2011 non-fiction bookIt Chooses You, authorMiranda July interviewed thirteenPennySaver sellers in Los Angeles.
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