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| Type | Internet streaming |
|---|---|
| Country | United States |
| Owner | NBCUniversal MSNBC |
Launch date | July 13, 2014 (2014-07-13) |
| Dissolved | 2015 (2015) |
Former names | msnbc2 |
Official website | Official website |
Shift (stylized asshift by msnbc, formerlymsnbc2) was an online live-streaming video network run byMSNBC. It was launched in July 2014 to provide a platform for original video series which diverge from the MSNBC television network's political focus.
In July 2014, MSNBC.com launchedmsnbc2, a brand for several web-only series hosted by MSNBC personalities,[1] in December 2014, msnbc2 was renamedshift by msnbc, with a daily live stream and programming schedule which was less focused on politics and is more tailored to a younger audience.[2] The channel was later shut down[citation needed].