 | |
| Product type | Marker pens,highlighters,gel pens,rollerball pens,acrylic paint markers |
|---|---|
| Owner | Newell Brands |
| Country | United States |
| Introduced | 1964; 61 years ago (1964)[1] |
| Markets | Worldwide |
| Previous owners | Sanford L.P. (1964–1990)[1] |
| Website | sharpie |
Sharpie is abrand ofwriting implement (mainlypermanent markers) manufactured byNewell Brands, apublic company headquartered inAtlanta,Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands.
Sharpie markers are made with several tips, including ultra fine, extra fine, fine, brush, chisel, mini, magnum, and retractable.
Sharpie also produceshighlighter pens,gel pens,rollerball pens, andacrylic paint markers.
"Sharpie" was originally apermanent marker launched in 1964 by theSanford Ink Company. The Sharpie was the first pen-style permanent marker.[1][2]
In 1990, Sharpie was acquired by The Newell Companies (laterNewell Rubbermaid) as part of Sanford, a leading manufacturer and marketer of writing instruments.[3]
In 2005, the company's Accent highlighter brand was repositioned under the Sharpie brand name. The Sharpie Mini, a smaller marker with a clip for attaching a keychain or lanyard was also launched. In 2006, Sharpie introduced markers with button-activated retractable tips rather than a cap. Sharpie Paint markers were also introduced. As of 2011, 200 million Sharpies had been sold worldwide.[4] Sharpie markers are manufactured in Mexicali, Baja California, Mexico, and Maryville, Tennessee, and with numerous off-shore partners globally.[5]
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Sharpie sponsored theNASCARSprint Cup SeriesSharpie 500, a night-time race atBristol Motor Speedway, from 2001 through 2009.[2] For the 2010 season, Newell Rubbermaid switched the sponsorship for this race to itsIrwin Tools brand. Sharpie sponsored theNationwide SeriesSharpie Mini 300 race from 2004 to 2008. Before 2006, they sponsoredKurt Busch, who was the2004 Sprint Cup champion. Sharpie also sponsoredJamie McMurray in the2006 NASCAR Sprint Cup Series and the2008 NASCAR Sprint Cup Series.
In recent years, Sharpie commercials have followed the slogan "Write Out Loud". These advertisements depict people using Sharpies in bad situations, such as using the marker to touch up a car and a college woman highlighting words in a book to notify a male student that his fly was open. Also, a middle-aged woman trying to think of what to write for her resignation letter, writes "I QUIT" with a red Sharpie.David Beckham is sponsored by Sharpie and appears in a commercial signing autographs with a Sharpie and trying to steal them.[6]
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During an October 14, 2002National Football LeagueMonday Night Football game against theSeattle Seahawks,San Francisco 49ers wide receiverTerrell Owens pulled a black Sharpie marker out of his sock to sign the football he caught to score a touchdown and then gave the ball to hisfinancial adviser, who was in the stands.[7]
SpecialCamp David Sharpies were made forUnited States PresidentGeorge W. Bush.[8]
Sharpies are the writing utensil of choice forastronauts aboard theInternational Space Station because of their usability inzero-gravity. According toCanadian astronautChris Hadfield, who commanded the International Space Station in 2012–2013, "you can hold it any which way and it still works".[9]
USpresidentDonald Trump has a well-known preference for using Sharpies to sign official government documents, as he did when he gave autographs.[10] According toJohn Bolton, Trump once likenedTaiwan to the tip of a Sharpie.[citation needed]
In September 2019, Trump was involved in a "Sharpie-gate" controversy, as CNN reported: "Trump defended an apparent Sharpie-altered map of Hurricane Dorian's predicted path."[11][12]
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