| Shake! | |
|---|---|
 | |
| Country of origin | United Kingdom |
| Production | |
| Running time | Approx. 1 hour |
| Original release | |
| Network | Channel 5 |
| Release | 1997 (1997) – 2011 (2011) |
Shake! (formerlyNGA,The Core, andMilkshake FM) was atelevision programming block shown by United Kingdom broadcasterChannel 5, airing animated and live-action programmes.
Before the introduction of the name The Core in 2000, the unbranded 'youth' strand was launched back in 1997, presented by Kate McIntyre in vision. Nick Wilson, Channel 5 programme controller for children's and religious programming, said it was a deliberate decision not to give the strand a name, likeChannel 4'sT4. He said "Once you get past 13, the last thing you want is to be put into your own zone or slot." The strand had its own on-air look from The Design Clinic, which included six new cartoon characters described as "a cross betweenSouth Park and theMr. Men" that will unexpectedly bounce around on McIntyre during the continuity breaks. Programmes were scheduled between 11 am and 12 noon on Saturday, 4.30 pm and 6 pm on Saturday and 11 am to 1 pm on Sunday.[1]
The block originally ran between 2000 and 2007 under various names, and was launched as a new umbrella branding for older kids and teen programs on Channel 5 following the earlier demise in 1999 of theJosie D'Arby-hosted weekend afternoon teen seriesThe Mag.[2]
The block launched in 2000 asThe Core, broadcasting on Saturday afternoons. A number of originally commissioned programs were created for the block, such asHarry and Cosh andAtlantis High, a number of imported teens shows were also used.
During Channel 5's major network relaunch of 2002,The Core was renamed toMilkshake! FM in January 2002, taking its name from the established Channel 5 preschool-age slotMilkshake!. This block aired in the mid-morning from 9 am to noon on Saturdays and Sundays, while a number of programs aired duringThe Core continued to be broadcast during Saturday afternoons. In September 2002, it was rebranded again as two separate blocks,Shake! andMilkshake! Toons.Milkshake! Toons aired in the afternoon from noon to 5 pm.
The block was removed in May 2007, and teen programs aired on Saturday morning not under a block of any sort on Channel 5.
Presenters have included:
In September 2009, it was announced that Channel 5 had entered into a strategic sponsorship withDisney to bring backShake!.[6] Under the new arrangement, Disney would sponsor the block and also provide someDisney Channel programming for the slot, such asHannah Montana andWizards of Waverly Place.Shake! returned with a new presenter,Jen Pringle.[7]
The revivedShake! launched on Sunday 4 October 2009 at 10am withSnobs,Wizards of Waverly Place,Hannah Montana, andThe Tribe.Snobs andThe Tribe were previously screened during the earlier run ofShake!.
In 2010,Shake! was sponsored byNickelodeon, returning with a revamped set and showingiCarly andTrue Jackson, VP, among others.
However,Shake! was removed again in 2011 and was replaced with other imports includingPower Rangers,Batman: The Brave and the Bold,ThunderCats, andSlugterra. In 2014, they began airing shows fromNicktoons includingSpongeBob SquarePants,Teenage Mutant Ninja Turtles,Rise of the Teenage Mutant Ninja Turtles,The Fairly OddParents, andThe Loud House.
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