| Shady Records | |
|---|---|
 | |
| Parent company | Universal Music Group |
| Founded | 1999; 26 years ago (1999) |
| Founder | |
| Distributors |
|
| Genre | Hip hop |
| Country of origin | United States |
| Location |
|
| Official website | shadyrecords |
Shady Records is an Americanrecord label founded byrapperEminem and his managerPaul Rosenberg in 1999, following the commercially successful release ofThe Slim Shady LP that same year. The label's name comes from the last name of Eminem's alter ego, Slim Shady.
The Shady Records roster was showcased on their 2006 compilation album,Eminem Presents: The Re-Up, which peaked at number 2 on theBillboard 200. The label's roster was also predominantly featured onthe soundtrack to the film8 Mile; the film starred Eminem while the album was led by the single "Lose Yourself". The song became the first hip hop song to win anAcademy Award for Best Original Song.
Shady Records has signed and released projects for acts including Eminem himself, his groupD12,Obie Trice,50 Cent,Cashis,Bad Meets Evil,Slaughterhouse,Yelawolf,Griselda,Westside Gunn,Conway the Machine andGrip; its roster as of 2025 includesWestside Boogie andEz Mil.
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After Eminem releasedThe Slim Shady LP, he started his own record label in late 1999. Eminem looked for an avenue to releaseD12, and Rosenberg was keen to start a label, which led to the two teaming up to form Shady.[1] ItsA&R Marc Labelle has defined the record label as "a boutique label but [with] all the outlets of a major [and] Interscope backing up our every move."[2]
D12 was the first act signed by Shady as they had been rapping together since the 1990s, and the members had made a promise that whoever became successful would come back and sign the others.[3] In June 2001, D12 releasedDevil's Night, peaking at #1 on theBillboard 200, earning 371,000 copies during the first week of release.[4][5] Obie Trice was introduced to Eminem through D12'sBizarre. Eminem signed him in June 2001 as the second Shady act.[6][7] Obie Trice first got public attention via a freestyle skit on theDevil's Night album andThe Eminem Show track, "Drips".
While working on the film8 Mile, Eminem had a meeting with then underground rapper50 Cent. Eminem had heard 50 Cent's mixtape,Guess Who's Back?, taken them to Dr. Dre and offered him the chance to work together on the artist.[8] 50 Cent became the first solo artist signed to Shady andAftermath.[9] The8 Mile soundtrack was the third Shady LP to be released.[10][11] The first single was "Lose Yourself", which earned multiple nominations and became a surprise win of anAcademy Award for Best Original Song, the first time a hip hop song had ever won the award.[12][13][14] The second single was 50 Cent's "Wanksta", which was released as abuzz track[15] and became popular in 50 Cent's home town.[16] During this time, Eminem had also made a deal withDJ Green Lantern, who released the label's first mixtape,Invasion!, in 2002.[17] He was the DJ for Eminem during the Anger Management Tour.[18]
The fourth release from Shady was 50 Cent'sGet Rich or Die Tryin', in February 2003. The album became the fastest selling debut in U.S. history, selling 872,000 copies in its first week.[19][20] Next to be released from Shady was Obie Trice's debut album,Cheers, six months later. Despite being commercial successful, the LP was considered overshadowed by 50 Cent's music at the time.[7] In 2003, Shady was involved in several controversies with the likes of the inheritedMurder Inc. feud that 50 Cent andG-Unit were involved in,[21] on-going problems with the previous co-owners ofThe Source magazine, namelyBenzino,[22] as well as escalating issues with rapperRoyce da 5'9", who was previously a friend of Eminem and D12, until they reunited in 2010.[23]
Near the end of 2003, Eminem and Dr. Dre signed a joint deal withStat Quo.[24] Stat Quo became the second artist to be signed to Shady and Aftermath. The following year saw the release of D12's second album,D12 World. Also, in 2004, Eminem and Rosenberg began a venture offered bySirius Satellite Radio that saw the airing of their uncensored hip hop radio station,Shade 45.[1][25] Shady DJ, DJ Green Lantern, was given his own show,[26] whilst 50 Cent's G-Unit DJ,DJ Whoo Kid, co-hosted G-Unit Radio on Saturdays.[27]
2005 saw the release of50 Cent's second release,The Massacre, which set a record as the sixth fastest selling album sinceNielsen SoundScan started tracking albums in 1991, with 1.14 million albums sold in four days.[28][29] The album was a commercial success, and was only 32,000 records away from being the best-selling album of the year.[30] On "Piggy Bank", a song off the album, 50 Cent insulted several artists, includingJadakiss.[31] The feud between Jadakiss and 50 Cent indirectly led toDJ Green Lantern leaving Shady Records. A few months after the release ofThe Massacre, Jadakiss appeared on a street DVD, and had DJ Green Lantern on loudspeaker through his phone, without Green Lantern being aware of this. The DJ shared his thoughts on how to deal with the feud. When the DVD was released and Eminem found out about what happened, Green Lantern had to leave Shady Records andShade 45, and his upcoming album,Armageddon, was no longer a Shady Records-related project.[32]The Alchemist was signed on as the official tour DJ forEminem on the 2005Anger Management 3 Tour, replacing the recently ousted DJ Green Lantern.
In August 2005, Eminem and theXXL magazine teamed up to release a special issue titledXXL Presents Shade 45, and was designed to give maximum exposure to Shade 45 as a radio station, and at the same time give maximum exposure to the Shady Records label as a whole, as well as the radioDJ's andG-Unit Records' artists.XXL executive publisher, Jonathan Rheingold, stated that typically magazines based around particular artists were not favorable, but "since Shade 45 is a truly authentic and uncensored rap radio channel, the marriage with theXXL brand made sense," before adding that it is what would interest rap fans.[33] September 2005 also saw the signing ofBobby Creekwater to the label, making him the fifth artist and the second Atlanta-based rapper.[34]
In early 2006,Chicago-bornOrange County, California-based rapper namedCashis joined Shady Records, after he managed to get his demo heard by Eminem.[35][36] Later in 2006, Obie Trice released his second album,Second Round's on Me. However, the album did not fare as well commercially as his debut, seemingly because of the state of the hip-hop industry.[37] The album saw a change in Obie Trice's style, whose first album was considered to be a little light-hearted.Second Round's on Me was considered to be a more serious, dark album, mainly showing the grittiness of Obie Trice's life and surroundings.[7][38]
In early 2006, there had been talk of Eminem having the label's roster on a mixtape with new material to be presented by DJ Whoo Kid and The Alchemist.[39] This talk went on for several months. In the end, it was announced that Eminem was so impressed with the mixtape material that he had decided to make it an official album, calledEminem Presents the Re-Up. The album had been long anticipated, until it was released in early December 2006. The release had spawned the single "You Don't Know", which featured 50 Cent,Lloyd Banks, and the latest signee Cashis.[40]
In May 2007, Cashis released the eight-trackThe County Hound EP in an attempt to have people "fiend" for his music, or garner interest in it. The album was released as a limited edition EP.[41] September saw the release of 50 Cent's third album with the label,Curtis, which was involved in a well publicized competition with rapperKanye West, who had his third album,Graduation set for release on the same day.[42] In June 2008, Obie Trice departed from the label. A misunderstanding was made where it was believed he was attacking the label and Eminem on a single titled "The Giant" but they were quickly dismissed. In a statement, Paul Rosenberg stated "Shady Records has agreed to allow Obie Trice to pursue his craft in a different forum free from the constraints of the current major label model [...] Eminem will continue to support and work with Obie on many levels of his career [...] He remains a close friend and member of the Shady family."[43] In a 2012 interview, Obie opened up on the topic, admitting having issues withInterscope Records chairmanJimmy Iovine, which was Trice's fault, clarifying "I was kind of reckless, not on time, certain things and [Iovine] didn't want to further the project with me so we tried to work it out but it just didn’t come to a head so I had to do what I had to do," before going on to note that his relationship with the label is great, and he continues to work with Eminem, notably onBottoms Up, which was to be released originally on Shady Records.[44]
Stat Quo was also released from the label in 2008. Stat felt the root cause appeared to him to be a straining relationship with Eminem stemming from differences relating to the promotion of the album. HipHopDX detailed the events following this point in the situation leading to his release from the label with "Eminem's decision to remove himself from Stat's project, a subsequent, and unexplained, decision made byDr. Dre to not appear in Stat's video for "Here We Go," and the aforementioned lack of support for the single by parent label, Interscope, Stat began seeking his release from the label."[45] 2009 saw the departure ofBobby Creekwater who had been working on his debut album,A Brilliant Mistake.[46][47]
Slaughterhouse guest featured Eminem's seventh albumRecovery on the bonus track "Session One". On January 12, 2011,Slaughterhouse andYelawolf appeared on the cover of theXXL magazine withEminem, then was confirmed that both acts were signed to Shady Records. On March 2, 2011, a track called "2.0 Boys" performed by Eminem, Slaughterhouse and Yelawolf surfaced.[48]
Slaughterhouse, it's kinda phase two of Shady. The new generation of Shady Records. And as we're trying to rebuild our label. But it's exciting for hip-hop [...] Everybody here, as an MC, is competitive. And I think, Yelawolf being in the family, the Shady family, it's gonna make him hear what these guys are doin' and wanna step his own shit up. When I hear these guys, I wanna step my shit up. And when they hear each other, I think it'll be a competitive atmosphere, like, makin' these records. And that's better for hip-hop.
— Eminem,XXL[49]
On April 25, 2011, Eminem and Royce da 5'9" announced plans to team up for a joint EP, slated for release on June 14. The project served as a long-awaited follow-up to their 1999 collaboration "Nuttin' to Do", and featured production fromMr. Porter,Havoc ofMobb Deep, Bangladesh and more. "Royce and I started hanging out again and inevitably that led us back into the studio", said Eminem in a statement. "At first we were just seeing where it went without any real goal in mind, but the songs started to come together crazy, so here we are." Royce also talked about it, and said: "I'm excited to see this project come to fruition considering the long lapse in time between when we worked before and now. We had a blast doing it and we just hope everyone enjoys it while we're working on the 'Monster' that will be the Slaughterhouse album."
In October 2011, Yelawolf and Slaughterhouse, along with Eminem,freestyled overEast Flatbush Project's "Tried by 12" on aDJ Premier-hosted BET Cypher segment at the2011 BET Hip Hop Awards. Becoming referred to as the "Shady 2.0 BET Cypher", it was considered to be a fan favorite segment of thecipher sessions presented throughout the awards show, with talk spreading across many online social media outlets, andTwitter having popularised trends relating with the terms "#Cypher" and "#Shady 2.0" as it was airing.[50][51][52][53]
The label showcased acts at the2012 SXSW festival on March 16, 2012, at theAustin Music Hall. The evening was presented byShade 45 radio hostSway Calloway, the Shady Records artist line up for the evening included Slaughterhouse and50 Cent, who performed his début albumGet Rich or Die Tryin' in its entirety for the first time.[54] Yelawolf was also scheduled to perform but couldn't due to a spleen injury earlier that month.
On March 20, 50 Cent announced that his50 Cent's fifth studio album would be released on July 2, 2012.[55] This was later delayed to November 13, 2012. Another delay was announced, pushing the release back to January 2013. On March 29, 2012, Yelawolf announced his second release under Shady, tentatively titledLove Story.[56] On May 24, 2012, Eminem announced his eighth studio album,The Marshall Mathers LP 2, which was then released on November 5, 2013.
When speaking about all future Shady Records releases president Paul Rosenberg said that Eminem's next album would be released post-Memorial Day 2013 and to expect new music from it soon. He also went on to discuss the other acts saying 50 Cent'sStreet King Immortal would be released in the first half of 2013, with Yelawolf's second album,Love Story, currently being recorded. Rosenberg would also state that all four members of Slaughterhouse would release solo projects prior to them returning to the studio as a group to record their second album under Shady Records. The first album released would beJoe Budden'sNo Love Lost on February 5, 2013, underE1 Music. The second would beKxng Crooked'sApex Predator released under Treacherous C.O.B and Empire Distribution.[57] However, Royce and Joell Ortiz of Slaughterhouse would confirm in May 2013 that they had put their solo projects on hold, and had begun working on their third studio album.[58]
On February 20, 2014, 50 Cent announced he left Interscope Records, which included his deal with Shady Records and Aftermath Entertainment, in which he is now signed toCaroline Records.[59]
On August 25, 2014, a press release on Eminem's official website announced an upcoming compilation album by Shady Records, titledShady XV. The two-disc album released on November 24, 2014, in the week ofBlack Friday[60] and consisted of onegreatest hits disc and one disc of new material from Shady Records artists such asD12, Slaughterhouse,Bad Meets Evil, and Yelawolf. On the same day, August 25, 2014, the first single from the album, titled "Guts Over Fear" and featuring singer-songwriterSia,[61] was released.
On March 3, 2017, Shady Records andGriselda Records announced that Shady Records had signedWestside Gunn andConway the Machine to the label both individually and collectively.[62] Following the 2017 BET Hip-Hop Awards on October 11, 2017, Shady Records announced that they had signedCompton rapperBoogie.[63]
The signings of these artists has led to Shady's profitability again, with the releases of Yelawolf'sTrial by Fire and Eminem'sRevival. The latter would suddenly release his tenth studio albumKamikaze without any prior promotion.[64]
During the transition,Royce da 5'9" announced that Slaughterhouse had officially disbanded, so did Eminem with D12, and Yelawolf left the label after releasingTrunk Muzik 3.[65][66]
In 2019, Boogie released his debut albumEverything's for Sale, and Griselda released their first album on the label,WWCD, both meeting critical acclaim.[67]
On January 17, 2020, Eminem released his eleventh studio albumMusic to Be Murdered By without any prior announcement. Commercially, it debuted at number one in 12 countries. In the United States, the album sold 279,000 in its first week becoming Eminem's tenth consecutive number-one album in the country. Eminem became the only artist with ten consecutive number-one albums in the United States and United Kingdom. Both Griselda and Westside Gunn left the label the same year.
On July 2, 2021, it was announced that Atlanta rapperGrip had signed to the label, and later released his debut Shady album,I Died for This!?.[68]
On February 25, 2022,Conway the Machine released his second studio album,God Don't Make Mistakes, and on June 17, 2022,Westside Boogie releasedMore Black Superheroes.God Don't Make Mistakes was his final album before signing off with Shady. That same year, Eminem released his second greatest hits album,Curtain Call 2, following his 2005 compilation albumCurtain Call: The Hits.
On July 27, 2023, Eminem announced the signing ofEz Mil to Shady and Aftermath, and announced a collaboration titled "Realest", and later a reissue ofDu4li7y.[69]
On May 31, 2024, Eminem came back from hiatus to release "Houdini", the leading single of his upcoming album,The Death of Slim Shady (Coup de Grâce), which was released on July 12, 2024.
| Act | Year signed | Releases with the label |
|---|---|---|
| Eminem | 1999; Founder | 12 |
| Westside Boogie[70] | 2017 | 2 |
| Ez Mil | 2023 | 1 |
| Act | Years on the label | Releases with the label |
|---|---|---|
| D12[71] | 2000–2018 | 2 |
| Obie Trice[72] | 2001–2008 | 2 |
| 50 Cent[59] | 2002–2014 | 5 |
| DJ Green Lantern | 2002–2005 | 3 |
| Stat Quo[73] | 2003–2008 | — |
| Bobby Creekwater[74] | 2005–2009 | — |
| Cashis | 2006–2011 | 1 |
| Bad Meets Evil | 2011–2015 | 1 |
| Slaughterhouse[65] | 2011–2018 | 3 |
| Yelawolf[75] | 2011–2019 | 6 |
| Griselda | 2017–2020 | 1 |
| Westside Gunn | 2017–2020 | 1 |
| Conway the Machine[76] | 2017–2022 | 1 |
| Grip[77][78] | 2021–2025 | 3 |
The following is the list of all albums released through Shady Records and distributed byInterscope Records. Any additional record label involved are specified.
| Artist | Album | Details |
|---|---|---|
| D12 | Devil's Night[A] | |
| Eminem | The Eminem Show[B] (released withAftermath) | |
| 50 Cent | Get Rich or Die Tryin' (released with Aftermath) |
|
| Obie Trice | Cheers | |
| D12 | D12 World | |
| Eminem | Encore (released with Aftermath) | |
| 50 Cent | The Massacre[C] (released with Aftermath) |
|
| Obie Trice | Second Round's on Me |
|
| 50 Cent | Curtis (released with Aftermath) |
|
| Eminem | Relapse[D] (released with Aftermath) |
|
| 50 Cent | Before I Self Destruct (released with Aftermath) |
|
| Eminem | Recovery (released with Aftermath) |
|
| Yelawolf | Radioactive |
|
| Slaughterhouse | Welcome to: Our House |
|
| Eminem | The Marshall Mathers LP 2[E] (released with Aftermath) |
|
| Yelawolf | Love Story (released withSlumerican) |
|
| Trial by Fire (released with Slumerican) |
| |
| Eminem | Revival (released with Aftermath) | |
| Kamikaze (released with Aftermath) | ||
| Westside Boogie | Everythings for Sale |
|
| Yelawolf | Trunk Muzik 3 (released with Slumerican) |
|
| Eminem | Music to Be Murdered By[F] (released with Aftermath) |
|
| The Death of Slim Shady (Coup de Grâce) (released with Aftermath) |
|
| Artist | Album | Details |
|---|---|---|
| Various Artists | 8 Mile[G] | |
| Eminem | Curtain Call: The Hits (released withAftermath) |
|
| Various Artists | Eminem Presents: The Re-Up | |
| Shady XV |
| |
| Southpaw |
| |
| 50 Cent | Best of 50 Cent (released with Aftermath) |
|
| Eminem | Curtain Call 2 (released with Aftermath) |
|
| Artist | Album | Details |
|---|---|---|
| Cashis | The County Hound EP |
|
| Bad Meets Evil | Hell: The Sequel |
|
| Artist | Album | Details |
|---|---|---|
| DJ Green Lantern | Invasion Part I: Shady Times |
|
| Invasion Part II: Conspiracy Theory |
| |
| Invasion Part III: Countdown to Armageddon |
| |
| Slaughterhouse | On the House |
|
| Yelawolf | Trunk Muzik Returns |
|
| Black Fall |
| |
| Slaughterhouse | House Rules |
|
| Griselda | WWCD |
|
| Westside Gunn | Who Made the Sunshine |
|
| Grip | I Died for This!? |
|
| Conway the Machine | God Don't Make Mistakes |
|
| Westside Boogie | More Black Superheroes[H] |
|
| Grip | 5 & A Fuck You |
|
| Still (5 & A Fuck You) |
| |
| Ez Mil | Du4li7y: Redux |
|
| Eminem | Stans |
|
| Studio albums |
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| Compilations |
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| Soundtrack albums | |
| EPs |
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| Video albums | |
| Books | |
| Concert tours | |
| Groups | |
| Related articles | |
| International | |
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| National | |
| Other | |
