In mediadiscourse,sexual content is material depictingsexual behavior. The sexual behavior involved may beexplicit, implicit sexual behavior such asflirting,[1] or include sexual language andeuphemisms.[2]
Sexual content is a large factor in mostcontent rating systems, such as those used fortelevision programs,films, andvideo games. Its increasing availability, especially the Internet, has increased people's exposure to sexual content. Such exposure is not always wanted.[1]
Research has suggested that exposure to sexual content affects people's thoughts and behavior, though there is disagreement as to the extent of the effect.[2] Gert Martin Hald, a psychologist at theUniversity of Copenhagen, who authored a study which found that watching "sexually explicit media" only accounted for 0.3 to 4 percent of behavior changes, said, "Our data suggest that other factors such aspersonal dispositions — specifically sensation-seeking — rather than consumption of sexually explicit material may play a more important role in a range of sexual behaviors of adolescents and young adults."[3]
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