 | |
| Network | Seven Network |
|---|---|
| Launched | 1957 |
| Country of origin | Australia |
| Owner | Seven West Media |
| Headquarters | Docklands, Melbourne, Victoria |
| Major broadcasting contracts | AFL AFLW NFL Super Bowl Commonwealth Games International Test Cricket International Women's Cricket Big Bash League Women's Big Bash League Tour Down Under Supercars Championship Rugby League World Cup |
| Sister network | Seven Network 7two 7mate 7plus |
| Official website | 7plus |
Seven Sport is the brand and production department under which all sporting events on the AustralianSeven Network are broadcast. It broadcasts some of Australia's most prominent sporting events, such as theAFL andcricket, as well ashorse racing and motor racing.
Seven Sport previously broadcast tennis (headlined by theAustralian Open) and theOlympics &Paralympics for the best part of half a century, exclusively since the early 1970s andMoscow 1980 respectively. Seven lost the broadcast rights to both to arch-rival theNine Network in 2018 (which commenced a year early in 2019) and 2022 respectively (having broadcastLondon 2012 in the past and re-commenced withParis 2024). It caused the biggest ever 'shake-up' ofAustralian television sports broadcasting with widespread media coverage and public discussion at the time.
From the first year of television in Australia in 1956 to 2001, Seven was the main broadcaster of theVFL/AFL. From 1974 to 1986 Seven was along with theABC the main broadcaster of the VFL showing replays and highlights of matches played that Saturday. In 1977 Seven paid the VFL $500,000 to broadcast the Grand Final and a further $500,000 to broadcast the Grand Final Replay also live with the drawn match watch by 1.2 Million viewers at the time the biggest daytime audience in Australia television history. In 1987, after taken over by new ownership from Sydney, HSV-7 lost the VFL rights to Broadcom who on sold the rights in Victoria to the ABC (Broadcom also sold the rights to TVW-7 in Perth) after offering less money compared to the previous year, the rights were regained the next year.
In 2001 the Seven Network announced that after 45 years as the official broadcaster of the VFL/AFL that it would finished its partnership at the end of the season. Nine and Ten entered a joint rights deal with pay TV provider Foxtel to ensure that all eight matches of each round were televised, starting in 2002 and concluding in 2006. At the time and being the only broadcaster, Seven broadcast only one match at a timeslot at a time and showed highlights of other matches that were not broadcast.[1]
On 5 January 2006, Seven regained the rights to the AFL in the following broadcast deal, covering the period between 2007 and 2011 inclusive, in a joint contract with Ten and Foxtel. The cost of the deal was A$780 million, an A$280 million increase on the Nine/Ten/Foxtel 2002-2006 joint broadcast venture.[2][3][4] Under the deal, Seven and Ten alternated theBrownlow Medal ceremonies and theAFL Grand Final;[5] Seven televised the Friday night and Sunday afternoon Premiership season matches, while Ten televised the two Saturday matches and Foxtel televising the rest. Both Seven and Ten alternate in show the NAB Cup Grand Final, the Brownlow Medal count (2007, 2009 and 2011 were shown on Seven) and the AFL Grand Final (2008 and both in 2010).[6]
In 2011, it was announced that Seven and Foxtel would share the football broadcast rights from 2012 to 2016, bringing Ten's 10-year run to an end.[7] Under the new deal, Seven would televise four games per week, and Foxtel would simulcast coverage of Seven's games and broadcast the other five weekly games live and exclusive. Seven televised the entire finals series, with Foxtel simulcasting all finals except for the Grand Final, which was televised live and exclusively by Seven.[8] The deal required Seven to televise all but the Saturday afternoon match live into Victoria and Tasmania; all four games were shown live into the northern states on7mate and games were shown live or on delay into Western Australia (night matches on 7mate, day matches on Seven) and South Australia (all on Seven) depending on Seven's television schedule.
In 2015, Seven commenced broadcasting theWAFL andVFL showing one match a week and all finals from both competitions that did not clash with AFL games in each market, this followed the previous year whereSANFL were being broadcast on under the same agreement. For both the WAFL and SANFL, it was the first time since 1987 that each league were broadcast on Seven with all three being on Seven after long association with the ABC ending the previous year.
Also announced in 2015 that Seven would again be the sole free-to-air broadcaster of AFL matches, for the period between 2017 and 2022. Under the deal, Seven no longer televises the Saturday afternoon match into Victoria, however, matches in this timeslot involving interstate teams continue to be televised into their respective markets.[9][10] Controversially, however, up to three matches involving each of all four of the Western Australia and South Australia clubs (theWest Coast Eagles,Fremantle,Adelaide andPort Adelaide) are televised on a significant delay, with the telecast starting after the final siren has gone in real time.[11][12][13]
Under a revised deal (postCOVID-19) agreement, Channel Seven will show up to five matches per week live on their networks, withFox Sports broadcasting each and every game on either aFox Footy orFox Sports 503. Two matches of both the Eagles and Dockers in WA and one match of both the Crows and Power in SA was shown on a significant delay in the shortened 2020 season. On June 11 the AFL and the Seven Network extended its current agreement until 2022 for an extra two until the end of 2024 with the deal virtually the same as the original one signed prior to 2017.[14]
In 2022, Seven was again announced as the sole free-to-air broadcaster of AFL matches, for the period between 2025 and 2031. Under the deal, Seven will broadcast Thursday Night Football for the first 15 rounds of each season. However, they will not broadcast any Saturday Night matches until the final right rounds of the home-and-away season into Victoria.
This changed however, ahead of the2025 season started, when it was announced that there would be Thursday night matches in all bar two rounds of the season with Seven to broadcast selected Sunday Night games throughout the season instead of Saturday Nights. This meant that there weren’t any Saturday matches were broadcast into Victoria, Tasmania or the Northern Territory, these arrangements differ outside of those states, where every local team's match will be broadcast on free-to-air, though matches that fell on a Saturday in the first third of the season involving the Western Australia and South Australia clubs along with the New South Wales and Queensland clubs unlike previously, will be on a delay in their local market, similar to the previous deal but on a two-hour delay instead of three, after this stage matches will be shown live. Seven will continue to broadcast weekly Friday Night and Sunday Afternoon matches and for the first were able to live stream matches on their7plus streaming platform.
In total, Seven produces an average of 3.5 matches a round in the AFL and AFLW seasons and 81 matches in the AFL home-and-away season overall, all AFL and AFLW finals and have exclusive rights to the AFL and AFLW grand finals and theBrownlow Medal count.[15]
The network's coverage of the2000 Sydney Olympics attracted a TV audience of over 6.5 million Australians for the opening and closing ceremonies. The broadcast also ran on the short-livedC7 Sport subscription channel.
During its time as the broadcaster of theOlympic Games, it has won the Olympic Golden Rings for the Best Television coverage for the best television programme during the2004 Olympic Games inAthens.[16]
During the2006 Winter Olympics inTurin, Seven andNBC Universal were the major recipients of the Golden Rings; with Seven taking the Golden Rings for the best Olympic Programme, the Silver Rings for the best Olympic feature (NBC Universal received the Golden Rings), and the Bronze Rings for the Best Sports Coverage (behind SRG Switzerland and YLE Finland).[17]
During Seven's coverage of theXXIX Olympiad, numerous complaints by the general Australian public were made to the Seven Network for several reasons, including the lack of a broadcast of events to which Australia is not competing in, too many advertisements and at inappropriate times during events and poor commentating of events. There has also been media speculation about the editing of Olympic events by Seven; how live sound from events is faded and the commentary sound is the prominent sound feature.
Seven had exclusive Australian free-to-air, pay television,online andmobile telephony broadcast rights to the2008 Summer Olympics in Beijing. The live telecast of the XXIX Olympiad was shared by both the Seven Network andSBS Television. Seven broadcast the opening and closing ceremonies and mainstream sports including swimming, athletics, rowing, cycling and gymnastics. In stark contrast,SBS TV provided complementary coverage focused on long-form events such as soccer, road cycling, volleyball, and table tennis.[18]
Seven's coverage of the2008 Summer Olympics was widely criticised by viewers, with many angry at the networks contractual obligation to showAFL football over the Olympics. Viewers also complained that many team sports were delayed, with the absence ofRoy and HG and with seemingly large amounts of advertising breaks during live events upsetting some viewers.[19] Despite this, theInternational Olympic Committee awarded Seven the 'Golden Rings' award for "Best Olympic Programme". The award is given for the best overall Olympic coverage.[20]
From 2016, Seven once again became the home of theSummer Olympic Games,Winter Olympic Games and theSummer Paralympic Games until 2022.[21] In October 2020, the Seven Network announced it would be the home of the2022 Winter Olympics in Beijing.[22]
Seven screened the2002 Commonwealth Games from Manchester and were the official broadcaster of the2018 Commonwealth Games on home soil on the Gold Coast in April 2018.[23] In July 2022, Seven also broadcast the2022 Commonwealth Games in Birmingham.In 2025, the Seven Network has announced it has signed an exclusive agreement with Commonwealth Sport to become the official Australian broadcast media partner for the2026 Commonwealth Games, which will take place in Glasgow, Scotland, from 23 July to 2 August, and the2030 Commonwealth Games, for which the host selection process conducted by Commonwealth Sport is currently in progress.[24]
From 1963 to 1997, Seven was the home of motor sport in Australia as they broadcast theAustralian Touring Car Championship (ATCC) and theBathurst 1000. Seven were the first broadcasters to userace cam in the1979 Bathurst 1000, which allowed them to talk to the drivers mid-race.
The Seven commentary team included Evan Green, Will Hagon and Geoff Stone (late 60s to the mid 70s). It included Mike Raymond from 1977 to 1995 and Garry Wilkinson from 1978 to 1996 (V8 1000).Neil Crompton reporting from the pits from around 1985, Mark Oastler (1989–1996),Doug Mulray (1988–1994),Allan Moffat (1985–1996, V8 1000) and as a pit reporterAndy Raymond (early 90s). At the Bathurst 1000,Sandy Roberts orBruce McAvaney would be the host during the early to mid 1990s.
In 1997, Seven lost the rights to the ATCC toNetwork Ten, but still broadcast theAustralian Super Touring Championship until the series' demise in 2001. In 2003, Seven Sport broadcast theNations Cup andV8 Utes, before Network Ten broadcast the V8 Utes in 2005 after the collapse of organising bodyProcar Australia.
From 2007 to 2014, Seven regained the rights toV8 Supercars. The commentary team includedNeil Crompton,Mark Skaife andMark Larkham. From 2015, Seven Sport broadcasts theBathurst 12 Hour endurance race.
In 2020, Seven regained the TV rights to the Supercars Championship, sharing the rights withFoxtel in a deal worth $200 million for 5 years (2021-2025). The new deal has Seven Sport show seven rounds of the Supercars Championship live and showing highlights of the rounds it is not able to televise.[25]
On 13 April 2018,Cricket Australia announced that the Seven Network had acquired free-to-air media rights to a package of events beginning in the 2018–19 season, under a six-year contract as part of a consortium with Foxtel. Seven would broadcast coverage of all test matches, Women's internationals, 43Big Bash League matches per-season, and 23Women's Big Bash League matches per-season. All events would be shared with the newly establishedFox Cricket channel. This ended Nine's 45-year run as television rightsholder of international cricket in Australia.[26]
In September 2020, it was reported that Seven was attempting to exit its contract, citing an alleged breach of contract surrounding the scheduling of the 2020–21 season, and that theCOVID-19 pandemic in Australia would diminish the quality of the2020–21 Big Bash League season (violating a contractual obligation for the quality of events carried by Seven to meet that of the previous season).[27][28][29] In November 2020, Seven lodged an affidavit in theFederal Court of Australia in Melbourne, seeking access to communications with theBoard of Control for Cricket in India (BCCI) in regards to scheduling changes forIndia's 2020–21 tour of Australia. Seven took issue with theODIs being moved to the start of the series rather than the test matches (which will be the final event of the series) as they would be exclusive to Fox Cricket, and the final test would overlap the end of the holiday season, reducing potential viewership. Seven West Media CEO James Warburton argued that "there aren't many sports that would launch their season behind a paywall", and that the broadcaster wanted to be "fairly compensated for the value reduction caused by the changes to the schedule and other changes."[30][31]
Despite its previous threats of legal action, it was announced on 3 January 2023 that had the Seven Network with Foxtel had signed a seven-year contract from the 2024–25 to 2030–31 Australian cricket seasons. Under the deal Seven continued to broadcast every home men’s test match and home women’s international, while the number of Big Bash League match was reduced with Seven showing 33 of the 40 regular season matches and every final and at least 23 matches in the Women’s Big Bash League season and every final. Legal proceedings that Seven had subsequently was dropped.[32]
Seven Network broadcast the2023 ICC World Test Championship Final as part of the deal with theICC. IN 2025, Seven secured the right to broadcast the 2025 Australian Test tour of Sri Lanka.
In 2016, the Seven Network won the broadcasting rights deal to be the main broadcaster of the2017 Rugby League World Cup in Australia, beating the other regular rugby league broadcasting channels of Fox League and the Nine Network to secure the deal.[33]In October 2025, it was announced Seven had secured the2026 Rugby League World Cup and re-establish itself as the home of global rugby league action, uniting fans from across the nation. Rugby League will make its comeback to the Seven Network for the first time since 2017, with the broadcaster securing exclusive Australian rights to air the Rugby League World Cup 2026 (RLWC2026) live and free on Seven and7plus Sport.[34]
Seven Sport has used "Fanfare for the Common Man" byEmerson, Lake & Palmer as its theme since 1989. During the 1980s and early 1990s, Seven used the music piece for Sporting events such as:AFL,Australian Open and Australian Touring Car Championship. Up until 2011, an abridged version of the opening fanfare was used. The music piece returned for introductions of the networks sporting coverage since2018 AFL Grand Final with a version of the Fanfare for the Common Man being used for all sporting coverage includingAFL,Cricket,Horse Racing andMotorsport.
Seven Sport holds broadcast rights to the following events:
| Sport | Event | Broadcast partner(s) | Date | Notes |
|---|---|---|---|---|
| American football | National Football League | ESPN | 2014–present | 2 games a round shown live on 7mate and 7plus every Monday morning. Most playoff and championship matches shown live. |
| American football | Super Bowl | ESPN | 2015–present | Live on 7 or 7mate and 7plus. |
| Australian rules football | Australian Football League | ABC Sport (1957–1986),Sports AFL (1995–1999),C7 Sport (1999–2001),Network Ten (2007–2011),Fox Sports (2007–2011),Fox Footy (2012–present) | 1957–1986, 1988–2001, 2007–present | Average of 3.5 live matches per Round and 81 matches overall shown on 7 or 7mate and 7plus. Average of 1 Thursday Night, 1 Friday Night and 1 Sunday Afternoon match most Rounds and all Monday and marquee matches shown live. Matches involving QLD, NSW, SA and WA teams shown into those states respected live or on a two hour delay. All finals shown Live including Grand Final which is shown exclusively live. |
| Australian rules football | AFL Women's | Fox Footy | 2017–present | Average of 2.5 live matches per Round and around 40 matches overall on 7 or 7mate and 7plus. Matches involving QLD, NSW, SA and WA teams shown into those states shown live. All finals including Grand Final shown Live. |
| Australian rules football | South Australian National Football League | 1965–1987, 2014–present | 1 live match in Adelaide per Round. All finals including the grand final shown live. | |
| Australian rules football | Victorian Football League | 2015–present | 1 live match in Melbourne per Round. Most finals and the Grand Final shown live. | |
| Australian rules football | West Australian Football League | 1960's–1987, 2015–present | 1 live match in Perth per Round. Most finals and the Grand Final shown live. | |
| Athletics | Australian Track and Field Championships | 2024–present | Coverage on Saturdays live on 7 or 7mate and 7plus. | |
| Commonwealth Games | Manchester 2002,Gold Coast 2018,Birmingham 2022,Glasgow 2026,2030 Commonwealth Games | 7plus (2018, 2022, 2026, 2030) | 2002, 2018, 2022, 2026, 2030 | |
| Cricket | Men's Test Matches in Australia | Fox Cricket | 2018–present | Every Test Match live on 7 or 7mate and 7plus. |
| Cricket | Women's Test Matches in Australia | Fox Cricket | 2018–present | Every Match live on 7 or 7mate and 7plus. |
| Cricket | Women's One-day International Matches in Australia | Fox Cricket | 2018–present | Every Match live on 7 or 7mate 7plus. |
| Cricket | Women's Twenty20 International Matches in Australia | Fox Cricket | 2018–present | Every Match live on 7 or 7mate and 7plus. |
| Cricket | ICC World Test Championship | 2023–present | Live on 7 and 7plus | |
| Cricket | Australia Tour of Sri Lanka | 2025-present | Live on 7 and 7plus | |
| Cricket | Big Bash League | Fox Cricket | 2018–present | 30 of 40 regular season matches live on 7 or 7mate and 7plus. All finals including the grand final shown live. |
| Cricket | Women's Big Bash League | Fox Cricket | 2018–present | 20 of 40 regular season matches shown live on 7 or 7mate and 7plus. All finals including the grand final shown live. |
| Cricket | Major League Cricket | 2025–present | Live on 7plus and final only on 7mate | |
| Cycling | Tour Down Under | 2019–present | ||
| Field Hockey | Hockey One | 2023–present | live on 7plus | |
| Field Hockey | Hockeyroos Matches | 2023–present | live on 7plus | |
| Field Hockey | Kookaburras Matches | 2023–present | live on 7plus | |
| Field Hockey | Men's Oceania Cup | 2023–present | live on 7plus | |
| Field Hockey | Women's Oceania Cup | 2023–present | Live on 7plus | |
| Golf | LIV Golf | 2023–present | Live on 7mate and 7plus | |
| Horse Racing | Autumn Racing Carnival | Sky Racing | 2013–present | Live on 7 or 7two and 7plus |
| Mixed martial arts | Bellator MMA | UFC TV | 2025–present | Live coverage of every fight on 7plus |
| Mixed martial arts | One Championship | UFC TV | 2023–present | Live coverage of every fight on 7plus |
| Motor racing | Australian Off Road Championship | 2018–present | Live on 7mate | |
| Motor racing | Australian Rally Championship | 2022–present | Live on 7mate | |
| Motor racing | Bathurst 12 Hour[35] | Fox Sports (2020–present) | 2015–2020, 2022–present | Live on 7, 7mate and 7plus |
| Motor racing | Bathurst 1000[35] | Fox Sports (2021–present) | 1963–1999, 2007–2014, 2021–present | Live on 7, 7mate and 7plus |
| Motor racing | Supercars Championship formerlyAustralian Touring Car Championship | Speed (Highlights, 2014) Fox Sports (2021–present) | 1963–1996, 2007–2014, 2021–present | Live on 7, 7mate and 7plus |
| Motor racing | SuperUtes Series | Speed (Highlights, 2014) Fox Sports (2021–present) | 2003–2004, 2007–2014, 2021–present | Live on 7mate |
| Motor racing | TCR Australia Touring Car Series[36] | 2020–present | Live on 7mate | |
| Motor racing | World Rally Championship | 2020–present | Live on 7mate | |
| Rugby League | Rugby League World Cup | 2013, 2017, 2026 | Live on 7, 7mate & 7plus | |
| Rugby league | Women's Rugby League World Cup | 2017, 2026 | Live on 7, 7mate & 7plus | |
| Rugby league | Wheelchair Rugby League World Cup | 2026 | Live on 7, 7mate & 7plus | |
| Surfing | World Surf League[37] | 2020–present | Live on 7mate |
Seven Sport has presented the following recurring programmes:
Current
| Sport (event) | Program | Date |
|---|---|---|
| Australian rules football (AFL) | The Front Bar | 2016–present |
| Australian rules football (AFL) | Friday Night Countdown | 2015–present |
| Australian rules football (AFL) | Armchair Experts | 2018–present |
| Australian rules football (AFL) | The Crows Show | 2015–present |
| Australian rules football (AFL) | FootyPlus | 2018–present |
| Australian rules football (AFL) | The Game | 2018–present |
| Cricket | The Grade Cricketer | 2019–present (7mate) |
| Cricket | The Spin | 2021–present (7plus) |
| American football (NFL) | Armchair Experts (NFL Edition) | 2020–present |
| Australian rules football (AFL) | Sunday Footy Fest | 2021–present |
| Australian rules football (AFL) | Heater and Daisy Show | 2021–present (7plus) |
| Motorsport | Supercars 101 | 2021–present (7plus) |
| Motorsport | 7th Gear | 2021–present (7mate) |
Past
| Sport (event) | Program | Date |
|---|---|---|
| All | World of Sport | 1959–1987 |
| All | Sportsworld | 1988–2006 |
| All | Santo, Sam and Ed's Sports Fever! | 2012 |
| All | Road to Rio | 2016 |
| Australian rules football (AFL) | The Bounce | 2010 |
| Australian rules football (AFL) | Rex's Footy Panel | 1994–2003 |
| Australian rules football (AFL) | The Club | 2002 |
| Motor Racing (V8 Supercars) | V8Xtra | 2007–2014 |
| Motor Racing (V8 Supercars) | Friday Night Live | 2012–2014 |
| Motor Racing (Historical) | Shannons Legends of Motorsport | 2014–2015 |
| Rugby league (NRL) | The Matty Johns Show | 2010 |
| Australian rules football (AFL) | AFL Game Day | 2008–2020 |
| Australian rules football (AFL) | Talking Footy | 1994–2004 2013–2020 |
| Australian rules football (AFL) | The Kick | 2017–2019 |
| Australian rules football (AFL) | Four Quarters | 2017–2019 |
| Australian rules football (AFL) | Sunday Soapbox | 2016–2019 |
The following network personalities are seen across multiple Seven Sport events:
Most Seven programs, exceptSunrise andThe Chase Australia, went on hiatus during Seven's broadcast of the Olympic Games.[43]
As Seven is forced to show viewers in Western Australia, South Australia, New South Wales and Queensland games featuring their respective teams live, sometimes it will show a different game at the same time into these markets then into the rest of Australia. On these occasions, it will pick upFox Footy's coverage of the match.
Play-by-play commentators
Special comments
Boundary riders
Journalists
Shows
Past
Seven broadcast the AFL Women's Exhibition Matches between 2015 and 2016 before becoming the inaugural FTA broadcaster of the AFLW in 2017.
Current
Past
Current
Past
Current
Past
Current
Past
Current
International Expert Commentators
Past
Current
Past
Current
Past
Current
Past
Wimbledon
Davis Cup
Past
Present
Past
Current
Past
Current
Past
Current
Past
Sports coverage and programs made by Seven Sport have been won and been nominated for several awards at theLogie Awards.
{{cite web}}: CS1 maint: multiple names: authors list (link)