Sesame Beginnings is a line of products and a video series, spun off from the children's television seriesSesame Street, featuring baby versions of the characters. The line is targeted towards infants and toddlers, and their parents, and products are designed to increase family interactivity.
The line was launched in mid-2005 in Canada, with a line of products exclusive to a family of Canadian retailers that includesLoblaws,Fortinos, andZehrs. The initial offering included apparel, health and body, home, and seasonal products.
Soon after, the line expanded to merchandise, includingRandom House books, available in the United States.Target is the primary retailer for the items in the U.S. OtherSesame Beginnings licensors includeCrown Crafts (bedding),Fisher-Price (infant toys),Children's Apparel Network (department and specialty store layette, newborn and infant apparel), Hamco, Blue Ridge, Baby Boom, and A.D. Sutton.
All products in theSesame Beginnings line are ranked on a scale of 1 to 5. Products ranked Level 1 are for birth to 6 months, Level 2 are for 6 to 12 months, Level 3 for 12 to 18 months, Level 4 targets 18 to 24 months, and Level 5 aims for 24–36 months.
The firstBeginnings videos were released on April 23, 2006. In the Netherlands,Dutch FilmWorks teamed up with Sesame workshop beginning on the said day. In SpainPlaneta Junior also teamed up with Sesame Workshop.
There were someSesame Street books published beforeBeginnings, starring the characters as babies. These books included photography of puppet-like models created of the characters. In contrast,Beginnings books feature flat colour illustrations of the characters. As well as this, the books also feature appearances from characters not present in the series, such asBert and Ernie,Grover andMr. Snuffleupagus.
Sherrie Westin, Executive Vice President comments: "Our own research showed that Sesame Street videos were among those frequently viewed by the under two set, in spite of the fact that the content and curriculum of Sesame Street is designed for ages 2-5. With the Sesame Beginnings DVDs, we're providing parents and caregivers of children under two with content specifically designed to use media as a tool to further adult/child interaction."[1]
The same "underviewing" ofSesame Street is what had earlier inspired show producers to add in the very young-targetedElmo's World segment.
The concept of theSesame Street cast as babies was not entirely new, as infant versions of characters were available as toys since 2002. Many likened the line to previous series likeMuppet Babies.
In 2007,[2] researchers at the University of Michigan conducted a study on the efficacy of different infant-directed videos to promote parent-child interaction. Sesame Beginnings was included in this research and findings showed that it helped promote interaction by educating parents on how to optimize interaction with their children. After co-viewing sessions of Sesame Beginnings, parents were found to interact more with their infants. These post-viewing interactions were also measured to be of higher quality.
The production of DVDs and other screen-based media for children under the age of two is extremely controversial. TheAmerican Academy of Pediatrics recommends that children under two be kept away from screen media and Sesame Beginnings has been criticized by a number of early childhood development experts who point to research suggesting that television viewing by infants can harm language development and sleep patterns. An April 23, 2006 article inThe Washington Post quotedHarvard Medical School psychologist Susan Linn as saying "There is no evidence that media is beneficial for babies, and they are starting to find evidence that it may be harmful. Until we know for sure, we shouldn't risk putting them in front of the television."
Sesame Street Kids’ Guide to Life has countered such criticism by pointing to their partnership withZero to Three, a respected American nonprofit child-development and advocacy organization, to produce the DVDs and also that they were extensively researched and tested by respected experts in childhood development. However, one of Zero to Three's original founders, noted pediatricianT. Berry Brazelton, was among the signatories of a letter of protest that was submitted to Zero to Three calling on the organization to disassociate itself with the project.[3]
Beginnings, like all Sesame Workshop and Kids’ Guide to Life projects, included an advisory committee of "national child development and media experts"[1]
Sesame Beginnings on Muppet Wiki
