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| Secretly Group | |
|---|---|
 | |
| Founded | 1996 |
| Founder | Chris Swanson Darius Van Arman Ben Swanson Eric Weddle Jonathan Cargill |
| Distributor | Secretly Distribution |
| Genre | Indie rock |
| Country of origin | United States |
| Location | Bloomington, Indiana |
| Official website | http://secretlygroup.com/ |
Secretly Group is a family ofAmericanindependent record labels based inBloomington, Indiana. The group is made up ofSecretly Canadian,Jagjaguwar, andDead Oceans, as well as a 50% stake inMerge Records. Secretly Canadian, the first of the labels, was formed in1996 by brothers Chris and Ben Swanson, Eric Weddle, and Jonathan Cargill. Their first release was a re-issue of an album byJune Panic. Weddle later left to form label Family Vineyard; the remaining trio were joined byDarius Van Arman, as well as his label Jagjaguwar, in 1999. The two labels had worked closely before Jagjaguwar's offices moved to Bloomington to work alongside Secretly Canadian's.[1]
In February 2007, the partners behind Secretly Canadian and Jagjaguwar, along with Phil Waldorf, former label manager ofMisra Records, announced a third label, Dead Oceans. The three labels share offices and staff in Bloomington, IN; however, they maintain distinct and separate aesthetic visions. In June 2013,The Numero Group, an existing re-issuer out of Chicago, joined forces with Secretly Canadian and the collection of labels known as Secretly Group.[2] In 2025, it acquired a 50% stake in the influential independent label Merge Records.[3]
All five labels are distributed by Secretly Group's in-house distribution arm, Secretly Distribution.
A number of artists have appeared on the four labels over the years.[4]
