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| Company type | Public |
|---|---|
| Nasdaq: SNI | |
| ISIN | US8110651010 |
| Industry |
|
| Predecessor | E. W. Scripps Company |
| Founded | July 1, 2008; 17 years ago (2008-07-01) |
| Defunct | March 6, 2018; 7 years ago (2018-03-06) |
| Fate | Acquired by and merged intoDiscovery Communications |
| Successor | Discovery, Inc. (2018–2022) Warner Bros. Discovery (2022–2025) |
| Headquarters | Knoxville, Tennessee, United States |
Key people | |
| Revenue | |
| Total assets | |
| Total equity | |
Number of employees | 3,600[2] (2017) |
Scripps Networks Interactive, Inc. (SNI) was an Americanmass media company, which was formed on July 1, 2008, and acquired by and merged intoDiscovery Communications on March 6, 2018. Its former successor is Discovery, Inc. and its current successor isWarner Bros. Discovery. It was formed in 2008 through thespin-off of theE. W. Scripps Company'scable television networks and online assets. Discovery Communications completed its acquisition of SNI after receiving approval from theUnited States Department of Justice andEuropean Commission on March 6, 2018. It was the owner of several majorfactual television cable channels, includingFood Network,HGTV andTravel Channel, and operated or held stakes in localized international versions of these brands. SNI also owned Polish broadcasterTVN and half of the British channel groupUKTV.
SNI was headquartered inKnoxville, Tennessee. The company had additional office locations inNew York City;Los Angeles;Chicago;San Francisco;Chevy Chase, Maryland;Atlanta;Detroit;Nashville;Cincinnati; and offices inSão Paulo (Brazil),London (UK) andSingapore. The company producedThe Rachel Ray Show from 2006 to 2018.
In 1994, Scripps acquired theKnoxville-based Cinetel Productions to serve as a production base for a new home lifestyle-oriented cable network, which would eventually launch in December asHGTV. Scripps later acquired a stake in theFood Network, and launched a spin-off of HGTV known as DIY Network (nowMagnolia Network).[3][4][5]
On July 1, 2008, Scripps spun out its cable networks and online properties as a new, publicly traded company known as Scripps Networks Interactive. The split was performed to reduce the financial burden of Scripps' broadcast television and print assets on its profitable cable network properties.[6][7][5]
The company acquired a majority interest in theTravel Channel from Cox Communications for a reported $975 million in late 2009,[8] and the following year rebranded Fine Living Network asCooking Channel.
In April 2011, the company announced the sale of Shopzilla toSymphony Technology Group for $165 million. From within its Travel Channel unit, Scripps also invested in Oyster.com, a hotel research and booking site.[9]
In 2011,Virgin Media agreed to sell its 50% stake inUKTV to Scripps Networks Interactive for $495 million (£339 million).[10] Completion of the transaction was contingent on regulatory approvals inIreland andJersey, which was received on October 3, 2011.[11]
On March 22, 2012, Scripps Networks Interactive announced that it had agreed to pay £65m (US$102.7m) to acquireTravel Channel International Limited (TCI), the UK-based broadcaster that ran travel-themed television channels under the Travel Channel brand across the Europe, Middle East, Africa and Asia Pacific markets, but had no connection with theAmerican television channel of the same name until that time.[12] The deal was completed on May 1, 2012, following regulatory approval.[13] The channels ran by TCI were rebranded after the American channel since then.
In May 2013, Scripps Networks Interactive announced that it would open a Brazilian headquarters, inSão Paulo,[14] and had appointed the former vice-president of strategy ofFox as managing director,[15] broadcasting its channels to the entireLatin America region.[14]
On June 5, 2013, the company launched ulive, a digital-only lifestyle video brand that combined video content from the company's media brands with third-party videos and original series. Later rebranded as Lifestyle Studios, his video portal and distribution network expanded on the company's food, home and travel verticals, adding coverage for topics including parenting and wellness.[16]
By way of its acquisition of Polish company N-Vision, Scripps Networks Interactive gained a 52.7% controlling interest in Polish broadcasterTVN in March 2015 for $615.3 million (€584 million) fromITI Group and French media giantVivendi.[17][18] The company bought out TVN's remaining owners, ITI Group andCanal+ Group in July 2015.[19]
On May 3, 2017, Scripps acquired millennial-targeted food website Spoon University.[20]
On July 31, 2017,Discovery Communications announced that it would acquire Scripps Networks Interactive for $14.6 billion in a cash and stock deal.[21] Discovery will establish an operational hub in Knoxville, but the company also announced plans to relocate its worldwide headquarters fromSilver Spring, Maryland to New York City in 2019.[22]
On February 6, 2018, theEuropean Commission approved the deal. SinceLiberty Global, which operates pay television services in Poland under theUPC Polska brand, is a major shareholder in Discovery Communications, the EU required that Discovery ensure the continued availability ofTVN24 andTVN24 BiS to third-party television providers.[23][24]
The purchase was approved by theU.S. Department of Justice on February 27, 2018,[25] and was completed on March 6, 2018; at that time, the company also changed its name to Discovery, Inc.[26] SNI's chief programmer Kathleen Finch was retained as Discovery's Chief Lifestyle Brands Officer, overseeing the former SNI channels, as well as Discovery lifestyle networks such asTLC.[27] In turn, Discovery, Inc. merged withWarnerMedia in April 2022 to formWarner Bros. Discovery; Finch was subsequently promoted to head of U.S. Networks, overseeing all non-premium cable networks run by Warner Bros. Discovery (besidesMagnolia Network, which reports toHBO head Casey Bloys).[28][29][30]