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![]() Several packs of Scotch tape, including Magic Tape on the right | |
Product type | Pressure-sensitive tape |
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Owner | 3M |
Country | St. Paul,Minnesota,U.S. |
Introduced | 1930; 95 years ago (1930) |
Website | scotchtape.com |
Scotch is a brand name used forpressure sensitive tape and related products developed by3M. It was first introduced by Richard Drew, who created the initialmasking tape under the Scotch brand. The invention of Scotch-brand tape expanded its applications, making it suitable for sealing packages and conducting item repairs. Over time, Scotch tapes have been utilized in households and various industries.[1]
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In 1930,Richard Drew, a3M engineer, developed the first transparent sticky tape inSt. Paul, Minnesota with a material known ascellophane.[2] Drew's inspiration came from watching automotive engineers try to achieve smooth paintings on two-color cars. It was in 1925 that he created Scotchmasking tape and later evolved the product to be transparent.[3] In 1932, John A. Borden, also a 3M engineer, built the tape dispenser.[4] During theGreat Depression, the versatility and durability of Scotch tape led to a surge in demand, as customers used it to mend household items like books, curtains, clothing, etc.[5] It had industrial applications as well:Goodyear used it to tape the inner supportive ribs ofdirigibles to prevent corrosion.[3]
AlthoughScotch is atrademark and abrand name,Scotch tape is sometimes used as ageneric term,[6][7] in a similar manner toSellotape in several other countries. The Scotch brand includes many different constructions (backings, adhesives, etc.) and colors of tape.
The use of the termScotch in the name was apejorative meaning "parsimonious" in the 1920s and 1930s. The brand name Scotch came about around 1925 whileRichard Drew was testing his first masking tape to determine how much adhesive he needed to add. The body shop painter became frustrated with the sample masking tape and exclaimed, "Take this tape back to those Scotch bosses of yours and tell them to put more adhesive on it!"[8][9] The name was soon applied to the entire line of 3M tapes.
Scotty McTape, akilt-wearingcartoon boy, was the brand'smascot for two decades, first appearing in 1944.[10] The familiartartan design, a take on the well-knownWallace tartan, was introduced in 1945.[10]
The Scotch brand, Scotch Tape and Magic Tape are registered trademarks of 3M. Besides usingScotch as a prefix in its brand names (Scotchgard,Scotchlite, andScotch-Brite), the company also used the Scotch name for its (mainly professional) audiovisual magnetic tape products, until the early 1990s when the tapes were branded solely with the 3M logo.[11] In 1996, 3M exited the magnetic tape business, selling its assets toQuantegy (which is a spin-off ofAmpex).[12]
In the late 1960s, the Scotch theme was also applied to 3M's all-weatherpolyurethaneTartan track and the company'sartificial grass, Tartan Turf.
Magic Tape, also known asMagic Transparent Tape, is a brand within the Scotch Tape family ofadhesive tapes made by3M, sold in distinctiveplaid packaging.
Invented and introduced in 1961, it is the originalmatte finish tape. It appears frosty on the roll yet is invisible on paper. This quality makes it popular forgift-wrapping.[13] Magic Tape can be written upon with pen, pencil, or marker; comes in permanent and removable varieties; and resists drying out and yellowing.[citation needed]
In Japan, "Magic Tape" is a trademark ofKuraray for a hook-and-loop fastener system similar toVelcro. Instead, the katakana version of the word Mending Tape is used, i.e.,メンディングテープ, along with the familiar green and yellow tartan branding.
In 1964, Scotch released their "Dynarange" brand ofmagnetic tape used inreel-to-reel audio tape recording.[14] The company branched out to produce tapes forcomputer storage,cassette tapes and similar roles.
In 1953, Soviet scientists showed thattriboluminescence caused by peeling a roll of an unidentified Scotch brand tape in avacuum can produceX-rays.[15] In 2008, American scientists performed an experiment that showed the rays can be strong enough to leave an X-ray image of a finger onphotographic paper.[16]
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