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| Type | Carbonatedmineral water |
|---|---|
| Manufacturer | Keurig Dr Pepper |
| Distributor | The Coca-Cola Company (Albania, Algeria, Argentina, Belarus, Bosnia and Herzegovina, Brazil, Bulgaria, Chile, Colombia, Costa Rica, Croatia, Egypt, Estonia, Greece, Iceland, India, Indonesia, Ireland, Japan, Kazakhstan, Latvia, Lebanon, Lithuania, Malaysia, Malta, Moldova, Montenegro, Morocco, North Macedonia, New Zealand, Papua New Guinea, Philippines, Romania, Russia, Saudi Arabia, Serbia, Slovenia, South America, South Africa, South Korea, Thailand, Turkey, Tunisia, Ukraine, United Kingdom, and Vietnam) Jafora-Tabori (Israel) PepsiCo (United States and Canada) Asahi Beverages (Australia) Suntory (Andorra, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Liechtenstein, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Spain, Sweden, and Switzerland) Swire Coca-Cola (China, Hong Kong, and Taiwan)[citation needed] |
| Origin | Geneva,Republic of Geneva |
| Introduced | 1783; 243 years ago (1783) |
| Website | schweppes |
Schweppes (/ʃwɛps/SHWEPS,[1][2][3]German:[ʃvɛps]) is asoft drink brand founded inGeneva in 1783 by the German watchmaker and amateur scientistJohann Jacob Schweppe; it is now made, bottled, and distributed worldwide by multiple international conglomerates, depending on licensing and region, that manufacture and sellsoft drinks. Schweppes was one of the earliest forms of asoft drink, originally being regularsoda water created in 1783.[4] Various types oflemonades,tonic waters andginger ales also carry the Schweppes name.
The company has held theBritish royal warrant since 1836 and was the official sponsor ofPrince Albert'sGreat Exhibition inHyde Park, London in 1851.[4]
In the late 18th century, German watchmaker and amateur scientistJohann Jacob Schweppe developed a process to manufacture bottledcarbonatedmineral water based on the discoveries of English chemistJoseph Priestley.[5] Schweppe founded the Schweppes Company inGeneva in 1783 to sellcarbonated water.[6] In 1792, he moved toLondon to develop the business there.
Schweppes had offices inBristol and were selling carbonatedHotwells water in 1820.[7] In 1843, Schweppes commercialisedMalvern water at the Holywell Spring in the Malvern Hills, which was to become a favourite of the British Royal Family until parent company Coca-Cola closed the historic plant in 2010 to local outcry.[8]
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During the 1920s and 1930s, the artistWilliam Barribal created a range of posters for Schweppes.[9] In 1946, the advertising agency S.T.Garland Advertising Service Ltd., London coined the word "Schweppervescence", which was used in banners advertising the brand during theVictory Day Parade in London.[10] Thereafter it was used extensively in advertisements produced by Garlands, who sold copyright of this word to the Schweppes Company for £150 five years later when they relinquished the account.
An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer namedCommander Whitehead, who described the product's bubbly flavour (effervescence) as "Schweppervescence". ComedianBenny Hill also appeared in a series of Schweppes TV commercials in the 1960s. Another campaign in the 1950s and 1960s, "Schweppeshire", was written byStephen Potter, best known for his parodies of self-help books, and their film and television derivatives.[11] Another campaign, voiced by the English actorWilliam Franklyn, made use ofonomatopoeia in their commercials: "Schhh… You know who." after the sound of the gas escaping as one opens the bottle.[12][13]
In 1969, the Schweppes Company merged withCadbury to become Cadbury Schweppes PLC. In 1993, Cadbury Schweppes increased its stake in American companyDr Pepper/Seven Up (DPSU) to 25.9%, acquiring 45% two years later in 1995,[14] and acquiringDr Pepper/Seven Up Bottling Group in 1999.[15]
In 2006, Cadbury Schweppes bought out the remaining 53% ofthe Carlyle Group's shares and 2% of the management's shares,[16] after whichCadbury Schweppes Americas Beverages absorbed all the assets of Dr Pepper/Seven Up, Inc. (which includedMott's Beverages andSnapple Beverages), while Dr Pepper/Seven Up Bottling Group was merged with other bottling companies acquired by Cadbury and renamedCadbury Schweppes Bottling Group. After acquiring many other brands in the ensuing years, the company was split in 2008, with its US beverage unit becomingDr Pepper Snapple Group, Inc. (DPSG, Inc.) and separated from is the new holding company of the confectionery business Cadbury PLC (now part ofMondelez International).[17] In 2018, Keurig Green Mountain acquired DPSG,[18] and becameKeurig Dr Pepper. It is the current owner of the Schweppes trademark in Canada and the United States.
The Coca-Cola Company owns the Schweppes brand in several territories, including 21 European countries through European Refreshments ULC. In a further 22 European countries, the brand is owned by Schweppes International Limited (a subsidiary ofSuntory).[19]
In China, Hong Kong and Taiwan,Swire's subsidiary Swire Coca-Cola produces Schweppes branded beverages.[20]
The JapaneseAsahi Group boughtSchweppes Australia in 2008 from Cadbury,[21] and owns the trademark in Australia.
Mainstay Schweppes products includeginger ale (1870),[22]bitter lemon (1957),[23] andtonic water (the first carbonated tonic – 1871).[24]
(rhymes with peps)
the world's first ever soft drink, Schweppes soda water [..] the official sponsor of Prince Albert's Great Exhibition in 1851
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