Sale Sharks

Full name	Sale Sharks Rugby Union Football Club
Union	Cheshire RFU
Founded	1861; 164 years ago (1861) (as "Sale Football Club") 1999; 26 years ago (1999) (as "Sale Sharks")
Location	Barton-upon-Irwell,Salford,England
Ground(s)	Salford Community Stadium (Capacity: 12,000[1])
Chairman	Fran Cotton
CEO	Paul Smith
Director of Rugby	Alex Sanderson
Coach(es)	Paul Deacon
Captain(s)	Ben Curry
Most appearances	Sam James (244)
Top scorer	Charlie Hodgson (1,872)
Most tries	Mark Cueto (90)
League(s)	Premiership Rugby
2023–24	3rd
1stkit 2ndkit
Official website
www.salesharks.com

Sale Sharks are a professionalrugby union club fromGreater Manchester,England,United Kingdom. Its team play inPremiership Rugby, and have been in England's top division of rugby union continuously since 1995. Originally founded in 1861 asSale Football Club (which is now adistinct amateur club), it is one of theoldest existing football clubs.^[a] It adopted the nicknameSharks in 1999.

Since 2012 Sale have played their home games at theSalford Community Stadium inBarton-upon-Irwell,Salford they share withSalford Red Devils rugby league club. Between 1905 and 2003 they played atHeywood Road inSale, before moving toEdgeley Park inStockport where they stayed until 2012. Historically one of the leading teams in thenorth of England, their traditional colours are blue and white.

Domestically, Sale were Premiership champions in2005–06 and runners up in2001-02 and2022-23. They won thePremiership Rugby Cup in2019-20 and were losing finalists in its predecessor, theAnglo-Welsh Cup, in2012-13. They also won thesecond division in1994 to secure promotion to the Premiership. Internationally, the club won the second tierEuropean Rugby Challenge Cup in2001–02 and2004–05.

In the2022–23 Premiership Rugby season, Sale finished second in the regular season and second overall after they lost in the play-off final toSaracens F.C. Their position entitled them to compete in the first tier2023–24 European Rugby Champions Cup. The club's Director of Rugby isAlex Sanderson, who was appointed in January 2021 following the departure of long-time managerSteve Diamond in December 2020.^[2]

The club was founded in 1861 and is one of the oldest clubs in English rugby. Throughout its history it has been one of the leading rugby union clubs in the north of England. Sale moved intoHeywood Road in 1905 and remained there until 2003.^[3]

Sale were unbeaten in 26 matches, winning 24 and drawing two in 1911.

AlthoughPat Davies is counted as Sale's first international, having been picked to play for England in 1927, it wasG.A.M. Isherwood who was Sale's first representative in an international Test match,^[4] when he played in all three tests of the 1910Britishtour to South Africa atscrum-half.^[5] The club has consistently provided international players and, during the 1930s, had one of its most dominant periods, fielding players of the calibre ofHal Sever (England),Claude Davey andWilf Wooller (Wales) andKen Fyfe (Scotland). It came as little surprise when they took out the 1936 Middlesex Sevens.

Sale ruled the roost in county cup rugby for 15 straight seasons as they went unbeaten from 1972 to 1987 in every one of those cup fixtures. During this period, Sale competed for the chance to be English club champions. In their first year, one after the inaugural competition kicked off in 1971, they made the semi-finals only to lose to eventual winners Coventry 35–6.

During the 1990s, despite thrilling displays underPaul Turner, and his successorJohn Mitchell, both club and ground struggled to keep a grip on the demanding commercial and financial realities of running a professional rugby club.

Sale took 20,000 fans toTwickenham for the 1997Pilkington Cup Final but Leicester won a mistake-ridden match 9–3. This interest quickly faded and the anticipated increased crowds never materialised and relegation from thePremier Division loomed until rugby union-playing local businessman Brian Kennedy came to the rescue late in the 1999–2000 season. Since then, the club has been on a sound financial footing.

Off the field,Peter Deakin was recruited fromWarrington Wolves rugby league as chief executive to employ the skills he had used with theBradford Bulls and Saracens, and he made an immediate impact in raising the club's profile until hit by the serious illness which claimed his life in February 2003.

Success was not immediate; Sale Sharks finished eleventh and tenth in the 12-strongPremiership table in the first two years of the new Millennium. It took the coaching partnership of two former Sale players,Jim Mallinder andSteve Diamond, to produce a team that were 2002 runners-up and qualified for theHeineken Cup.

Player signings matched the elevated profile of the club.Scotland skipperBryan Redpath was joined byStuart Pinkerton,Barry Stewart,Graeme Bond,Jason White andAndrew Sheridan. The club then turned to the wealth of talent, hitherto largely untapped, in rugby league.Apollo Perelini, known as "The Terminator" for his uncompromising style, joined Sale Sharks the day after helpingSt. Helens to victory in theSuper League Grand Final at Old Trafford and the media had a field day whenJason Robinson, possibly the most exciting wing in the world in either code, moved to Sale fromWigan Warriors.

In 2002 the team also went on to capture theEuropean Challenge Cup at Oxford'sKassam Stadium, defeatingPontypridd 25–22.

The latter Mallinder days saw the club at Twickenham again in 2004, losing narrowly to the Falcons in the Powergen Cup Final. In the summer of 2004Jim Mallinder left Sale to take up a position in the RFU's National Academy. Following Mallinder's departure Sale appointed former French internationalPhilippe Saint-André who had recently been turned down for the vacant position as coach of Wales. However, with a new influx of players including French internationalsSébastien Bruno andSébastien Chabal helped Saint-André and Sale win the 2005 European Challenge Cup again at Oxford, this time 27–3 againstPau, for the second time in three years.

New additions to the squad for the 2005–06 season included French propLionel Faure, Samoan backElvis Seveali'i and Welsh number eightNathan Bonner-Evans.^[6] Building on their European Challenge Cup success, Sale won 16 games out of 22 to finish two games clear at the top of the table. In the semi-final againstLondon Wasps, they won 22–12. They won the 2006 Premiership title with a 45–20 win against Leicester Tigers.^[7]

After the success of the 2005–06 season many at the club had hoped for a repeat. However an injury crisis struck. More and more injuries were picked up over the following months until Sale were left with only 17 of a 38-man squad fit to play in their final Heineken Cup match againstOspreys.^[8]

In 2007–08, it was World Cup year so the club was without some of their big names. Sale appointed James Jennings as the new chief executive andDean Schofield as the new captain. Sale had signed good players includingLuke McAlister from the Blues in New Zealand. The season was up and down. Successes included; beatingLeicester Tigers home and away for the first time. However, the low points were not qualifying for the semi-finals in thePremiership or win a trophy.^[8]

On 19 August 2008,Juan Martín Fernández Lobbe was announced as the captain for the new season, replacingJason White who was still recovering from an injury.A new Premiership record of four games without leaking a try was set at the start of the season,^{[citation needed]} these games were Newcastle (A), Saracens (H), Bristol (A) and Gloucester (H).Sale was knocked out of the European Cup in the group stages. Despite earning a win over Clermont, a defeat at home to Munster, a defeat to Montauban and Munster beating The Sharks in Ireland led to an exit.Charlie Hodgson was voted the player of the year at the club's end-of-season awards on Thursday 30 April 2009.

Philippe Saint-André stepped down from his position as Director of Rugby at the end of the 2008–09 season. Along with the departure of Saint-André, a number of key players announced that their time at Sale was up. Captain Juan Martín Fernández Lobbe and cult figureSébastien Chabal all bade farewell to the club at the end of the season.^[9][10]

For the 2009–10 season,Kingsley Jones was promoted from Head Coach to Director of Rugby; former Sale wingerJason Robinson became head coach.^[11] Sale had a disappointing 2009–10 season, finishing 11th in thePremiership and only securing safety from relegation on the penultimate weekend of the season. Sale'sHeineken Cup campaign also ended in disappointment. The highlights of the campaign were a 27–26 win at home to Cardiff and wins home and away againstHarlequins.

There were changes made in the coaching staff. Keith-Roach stepped down from his duties after deciding he could not commit to a full-time role.^[12] Robinson, who originally had no intentions to coach but responded to the club's request for help,^[12] left the club.^[13] Former All Black forwardMike Brewer replaced Robinson as head coach, while Jones remained as Director of Rugby.^[13]In December 2010, after only eight months in the role, Brewer was sacked as head coach. Academy coachPete Anglesea took over as first team coach on a temporary basis until the end of the season, leading Sale to a 10th-placed finish.

In the 2011–12 pre-season, former player Steve Diamond was announced as chairman. Immediately, an overhaul of the playing and coaching staff began, dubbed "Diamond's Revolution".^[14][15][16] Sale started the season well, but form faltered towards the latter half of the campaign, and Tony Hanks was fired as head coach after a defeat to Saracens.^[17] At the close of the season, Sale beat Gloucester and Bath to sixth place in the Premiership, meaning that they qualified for Heineken Cup in the 2012–13 season.

During the summer of 2012, Sale moved fromEdgeley Park, their home since 2003, to the newly constructedSalford City Stadium (which was known as the AJ Bell Stadium for a period of 9 years but now theSalford Community Stadium), to share with theSalford City Reds.Bryan Redpath was confirmed as the director of rugby ahead of the 2012–13 season, however after their worst ever start to a season losing their opening seven league games, Redpath was removed as DOR.^[18]John Mitchell was briefly in charge for a month^[19]

Sale had a disappointing 2012–13 season at their new stadium, spending most of the season in the relegation place before finishing 10th overall.Mark Cueto over took former Sale teammateSteve Hanley, as top try scorer in the premiership, with his 76th try.^[20]Their first win of the season was againstCardiff Blues in the Heineken Cup,^[21] which was their only win in that year's Heineken Cup, where they finished bottom of their pool.^[22][23]In theLV Cup in the knock-out stages, they beatSaracens in the semi-final, but lost in the final toHarlequins 14–31.

The 2013–14 season showed a huge improvement from the season before. Sale finished the season in sixth place, missing out on a place on the play-off competition, but managed to secure qualification to the inauguralEuropean Rugby Champions Cup. They also managed to reach the quarter-finals of theEuropean Challenge Cup, where they lost toNorthampton Saints.^[24]Sale's successes in the season prompted England national team head coachStuart Lancaster to call up six Sale players in to the squad to play in the summer tour.^[25][26]

For the 2014–15 season, the Sharks finished in seventh in the Aviva Premiership, while they finished bottom of their pool in the European Rugby Champions Cup, having pushed Munster, Saracens & Clermont Auvergne all the way at the AJ Bell Stadium. The standout players for this campaign were academy prospectsMike Haley andJosh Beaumont who became first team regulars, and Josh was called up for the England squad for the England XV which played the Barbarians in May, and scored a try.

From the 2015–16 to the 2019–2020 seasons Sale were regular mid-table finishers. With fifth being their highest finish and tenth their lowest in this period.

The club was taken over in June 2016 by an investment group led by Simon Orange.^[27]

2016/17
Notable signings:Rob Webber,AJ MacGinty,Mike Phillips andByron McGuigan.
Finished 10th in the premiership.
Notable leavers:Mike Phillips,Sam Tuitupou,Peter Stringer andEifion Lewis-Roberts.

2017/18
Notable signings:Faf de Klerk,Jono Ross,James O'Connor,Marland Yarde and the return ofWill Cliff.
Finished 8th in the premiership.
Notable leavers:Mike Haley,Will Addison andDavid Seymour.

2018/19
Notable signings:Chris Ashton andRohan Janse van Rensburg.
Finished 7th in the premiership.
Notable leavers:Johnny Leota andJames O'Connor.

2019/20
Notable signings: South AfricansRob du Preez,Jean-Luc du Preez,Dan du Preez,Lood de Jager,Akker van der Merwe andCoenie Oosthuizen.
Finished 5th in the premiership.
Notable leavers:Chris Ashton,Rob Webber andBryn Evans.

2020/21
Notable signings:Manu Tuilagi.

In December 2020, Steve Diamond left the club due to family matters. He left three matches into the 2020–21 Premiership season with the team having won two of those games. Commenting on his time with Sale, Diamond said: “I built with Simon (Orange) and Ged (Mason) a fantastic management team, a great club, really solid foundations and I thought if there was a time for me to step aside and let the other people come through that was the best time."

In January 2021, Sale confirmed that Saracens forward coachAlex Sanderson took over the role of Director of Rugby at the club.The 41-year-old started his senior playing career at Sale Sharks in 1998, after playing junior rugby at local club Littleborough. He went on to make 90 appearances for the club, with his leadership qualities earning him the club captaincy. Alex was quoted saying "I'm joining a club I know all about from my time here, but things have moved on massively since those days and the opportunity to come back home and achieve something special was just too good to turn down,".^[28] Sanderson would extend his contract with the club in 2024, resulting in him remaining as director of rugby until the end of the 2026/27 season.

The Sharks finished 3rd in the Gallagher Premiership. A semi-final tie away atExeter Chiefs resulted in a 40 – 30 loss.In the Heineken Champions Cup after finishing Pool an 8th with one point, Sale went on to beat Scarlets away 57 – 14 in the round of 16 setting up a last-eight away tie atLa Rochelle resulting in a 45 – 21 defeat.That season saw academy prospectsSam Dugdale,Bevan Rodd,Arron Reed andRaffi Quirke all become first-team regulars.

2021/22
Notable signings:Nick Schonert and the return ofTommy Taylor andSimon McIntyre.
The team struggled in the first half of the season, which was Sanderson's first full season in charge. Results picked up in the new year but Sale narrowly missed out on the top 4 by 5 points, having to settle for a 6th-place finish.
For the second season in a row they were defeated by French opposition in theChampions Cup quarter final losing 41–22 toRacing Metro despite leading 10–6 at halftime.
Notable leavers:Faf De Klerk,Lood de Jager,Rohan Janse Van Rensburg,AJ Macginty,Cameron Neild andCurtis Langdon.

2022/23
Notable signings:George Ford,Jonny Hill andTom O'Flaherty.
The season started with five consecutive league wins and the good form continued, with Sale remaining in 2nd position for the remainder of the season.
The club would then beat Leicester in their first home playoff semi-final since 2006.
In the final Sale were leading 25–23 with 15 minutes remaining, but conceded two late tries resulting in Saracens winning 35–25.^[29]
Notable leavers:Will Cliff,Jono Ross,Byron McGuigan,Akker van der Merwe,Coenie Oosthuizen andEwan Ashman.

2023/24
Notable signings:Luke Cowan-Dickie,Agustín Creevy,Ernst van Rhyn andSam Bedlow.
After 1/3rd of the league season Sale topped the table with 5 wins and 1 loss, although a mid-season drop in form would result in Sale having to win all their remaining matches following the 6 Nations break to stay in playoff contention. Sale would beat Saracens 20–10 on the final day of the regular season to finish in third place.

Sale would then play Bath in the play-offs, losing 31–23.

Notable leavers: Sam James, Manu Tuilagi, Agustin Creevy, Cobus Wiese

2024/25
Notable signings:Waisea NayacalevuIn December 2024, having not picked up a point away from home all season Sale defeated joint-league leaders on points,Bristol Bears, 0–38 atAshton Gate. This was the first time since September 2016 that Bristol had not scored in a point in aPremiership fixture.^[30]

From the 2021/22 season onwards the kit is supplied byMacron, with the Italian technical sportswear firm producing match day and training kit, leisurewear and accessories for the men's, women's and academy sides for the following six years. Macron also became the club's official retail partner.

• After dropping into the competition from theEuropean Rugby Champions Cup

Gold background denotes champions
Silver background denotes runners-up
Pink background denotes relegated

• Premiership Rugby
  • Champions (1):2005–06
• RFU Championship
  • Champions (1):1993–94
• European Challenge Cup
  • Champions (2):2001–02,2004–05
• Premiership Rugby Cup
  • Champions (1):2019–20
• Cheshire RFU Cup (tiers 4–5)
  • Champions (17): 1969–70, 1972–73, 1973–74, 1974–75, 1975–76, 1976–77, 1977–78, 1978–79, 1979–80, 1980–81, 1981–82, 1982–83, 1983–84, 1984–85, 1985–86, 1986–87, 1996–97

• Cheshire RFU Cup
  • Champions (2): 2009–10, 2010–11 (shared)

• Middlesex Sevens
  • Champions (1): 1936
• Glengarth Sevens Main Event
  • Champions (1): 1977
• Glengarth Sevens Davenport Plate
  • Champions (2): 1968, 1985
• Melrose Sevens
  • Champions (1): 2003^[31]
• Glasgow City Sevens
  • Champions (2): 2007, 2009^[32]

The Sale Sharks squad for the2024–25 season is:^[33][34]

Note: Flags indicate national union underWorld Rugby eligibility rules. Players may hold more than one non-World Rugby nationality.

Player Position Union Luke Cowan-Dickie Hooker England Ethan Caine Hooker England Tadgh McElroy Hooker Ireland Tommy Taylor Hooker England Patreece Bell Prop Ireland James Harper Prop England Ross Harrison Prop England WillGriff John Prop Wales Simon McIntyre Prop England Tumy Onasaya Prop England Asher Opoku-Fordjour Prop England Bevan Rodd Prop England Nick Schonert Prop South Africa Hyron Andrews Lock South Africa Ben Bamber Lock England Roubs Birch Lock England Alex Groves Lock South Africa Jonny Hill Lock England Le Roux Roets Lock South Africa Ernst van Rhyn Lock South Africa Josh Beaumont Back row England Ben Curry Back row England Tom Curry Back row England Huw Davies Back row Wales Sam Dugdale Back row England Yande Nkonge Back row England Dan du Preez Back row South Africa Jean-Luc du Preez Back row South Africa Will Riley Back row England

Player Position Union Raffi Quirke Scrum-half England Nye Thomas Scrum-half England Gus Warr Scrum-half Scotland Will Wooton Scrum-half Ireland George Ford Fly-half England Robert du Preez Fly-half South Africa Charlie Wardle Fly-half England Joe Bedlow Centre England Sam Bedlow Centre England Tom Curtis Centre England Rekeiti Ma'asi-White Centre England Obi Ene Wing England Tom O'Flaherty Wing England Arron Reed Wing Scotland Tom Roebuck Wing England Alex Wills Wing England Will Addison Fullback Ireland Joe Carpenter Fullback England Luke James Fullback England

Note: Flags indicate national union underWorld Rugby eligibility rules. Players may hold more than one non-World Rugby nationality.

Player Position Union Wills Austin Hooker Wales Alfie Longstaff Hooker England Harry Thompson Hooker England Jack Lightbrown Prop England Ralph McEachran Prop England Tye Raymont Prop England Tom Burrow Lock England Ells Causey Lock England Frank Chatterton Back row England Jos Gilmore Back row England Seb Kelly Back row England Tristan Woodman Back row England

Player Position Union Dom Hanson Scrum-half England Ollie Davies Fly-half England Ben Motamed Centre England Aaron Pope Centre England Osian Roberts Centre Wales Tobi Wilson Wing England William Mannion Fly-half England Aston Crabtree Wing England

The following Sale players have been selected for theLions tours while at the club:

• G.A.M. Isherwood (1910 Tour to South Africa)
• William Michael Patterson (1959)
• Peter Stagg (1968)
• Fran Cotton (1977 &1980)
• Steve Smith (1980 &1983)
• Jason Robinson (2001 &2005)
• Andy Titterrell (2005)
• Charlie Hodgson (2005)
• Mark Cueto (2005)
• Jason White (2005)
• Andrew Sheridan (2005 &2009)
• Tom Curry (2021)

The following are players which have represented their countries at theRugby World Cup whilst playing for Sale Sharks:

Tournament	Players selected	England players	Other national team players
1999	1	Phil Greening
2003	2	Jason Robinson	Bryan Redpath (c)
2007	10	Andrew Sheridan,Mark Cueto	Elvis Seveali'i,Scott Lawson,Rory Lamont,Jason White (c),Ignacio Fernández Lobbe,Juan Martín Fernández Lobbe,Sébastien Bruno,Sébastien Chabal
2011	9	Mark Cueto	Alasdair Dickinson,Richie Vernon,Tony Buckley,Andrei Ostrikov,Wame Lewaravu,Tasesa Lavea,Johnny Leota,Andy Powell
2015	4		TJ Ioane,Johnny Leota,Shalva Mamukashvili,Phil Mackenzie
2019	5	Tom Curry,Mark Wilson	Valery Morozov,Faf de Klerk,AJ MacGinty
2023	5	Tom Curry,George Ford,Bevan Rodd,Manu Tuilagi	Augustin Creevy

Sale Sharks signed a three-year deal with Manchester businessUKFast in 1999, the value of the deal being in excess of £2 million,^[35] at the same time they changed their name from Sale to Sale Sharks.Lawrence Jones Managing Director ofUKFast is a keen supporter of the club.

In 2003, Global computer security software companyMcAfee were announced as a sponsor, originally the firm's logo was seen on Sale shirt collars a first in terms of sports sponsorship for the company. In April 2006 the company announced a three-year, seven-figure extension to its existing main club sponsorship at a time when Sale was leading the premiership with McAfee principal front of shirt sponsor.

UKFast, announced a new sponsorship deal in March 2009 which ended McAfee's four-year association with the club.UKFast has been associated with the Sharks since 1999 but for the first time had the job of being the principal sponsor.CEOLawrence Jones decided to end the deal with Sale in April 2011, explaining that the decision was taken partly for business reasons, but also due to changes at the club – including Charlie Hodgson's departure at the end of the 2010–11 season.^[36]

In July 2011, the club announced that credit card lenderMBNA would become the club's Principal Partner for the next three seasons, and that the partnership would see the MBNA logo on the front of all three of Sales Sharks' home, away and European shirts.^[37]A two-year partnership extension was agreed in September 2013 lasting until the end of the 2015/16 season.^[38]

After a five-year break UKFast became club sponsors again in July 2016, at the time this was the largest sponsorship deal in the history of the club.CEO Lawrence Jones commented: “This partnership is more than a logo on a shirt. UKFast has been associated with Sale Sharks for more than a decade. It's a club that is incredibly close to my heart and I can't wait to contribute to its success.^[39]

In October 2020, Manchester-based cyber technology companyVST Enterprises announced it has launched what it claims is the world's first interactive sports kit for the club.The men's team wore a ‘maze’ style logo – called a VCode, positioned between the name branding on the front of their shirts for the 2020/21 season.The Vcode, similar to a QR code, could be scanned by fans via smartphone, allowing access to exclusive content.

On 1 September 2021 Sale Sharks signed up to a new long-term partnership with online electricals store,AO,^[40] which seen the Bolton-based retailer take over as the club's principal front of shirt sponsor.AO also worked closely with the Sharks Community Trust, the club's charitable arm, to create and launch ‘Are you AO-K?’, a life-changing mental health programme in schools across the North West.The South Stand at Sharks’ AJ Bell Stadium was also renamed and branded as the AO Stand, as part of the multi-year deal.Sharks CEO at the time Sid Sutton said: “Everyone at the club is so excited to welcome AO to the Sharks family. I have no doubt that this is a partnership that's going to drive the club onto the next level both on and off the pitch".

In August 2024, air conditioning company Carrier Solutions UK became the Principal Partner of the club, with their Toshiba brand becoming the front of shirt sponsor for four years.^[41]

• Record Win:76 – 0vsBristol (Allied Dunbar Premiership, 1997-98)
• Record Loss:58 – 5vsLondon Wasps (Allied Dunbar Premiership, 1999-2000)
• Best League Position:1st (Guinness Premiership, 2005-06)
• Worst League Position: 9th (Courage League National Division Two, 1989–90)

• Most Premiership Appearances:Mark Cueto – 219
• Top Premiership Try Scorer:Mark Cueto – 90
• Top Premiership Points Scorer:Charlie Hodgson – 1,872

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