| Date | March 13, 2020 (2020-03-13) |
|---|---|
| Type | Campaign |
| Cause | Urges everyone to wash their hands regularly for 40 seconds |
| Organised by | World Health Organization |
Safe Hands Challenge is a campaign launched by theWorld Health Organization (WHO) in the wake ofCOVID-19 pandemic.[1] It was launched on 13 March 2020 byTedros Adhanom Ghebreyesus, the Director of the WHO.[2] The campaign urges everyone to wash their hands regularly for 40 seconds to keep themselves safe and prevent the transmission of disease.[1] The WHO has called on celebrities from around the world, such asLeonardo DiCaprio andGreta Thunberg, to participate in the Safe Hands Challenge.[3]
Within 48 hours of its launch, 'The Safe Hands Challenge' was used as aTikTok hashtag nearly half a billion times.[1] Celebrities includingthe Pussycat Dolls,[3]Billy Porter,[3]Deepika Padukone,Sachin Tendulkar[4][5] have shared videos of themselves promoting hand hygiene as a part of the Safe Hands Challenge.[citation needed]
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